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Creative leader with 10+ years’ experience delivering strategic visual communications across government, infrastructure, healthcare, corporate, FMCG and events. Specialises in turning complex information into clear, engaging and accessible visual narratives across digital, print, presentations, reports, submissions and campaign environments. Hands-on leader who combines strategic thinking, creative direction and design expertise to build strong brands, improve workflows and deliver communications that drive engagement and understanding—while mentoring teams and maintaining quality in fast-paced, highly regulated environments.…Creative leader with 10+ years’ experience delivering strategic visual communications across government, infrastructure, healthcare, corporate, FMCG and events. Specialises in turning complex information into clear, engaging and accessible visual narratives across digital, print, presentations, reports, submissions and campaign environments. Hands-on leader who combines strategic thinking, creative direction and design expertise to build strong brands, improve workflows and deliver communications that drive engagement and understanding—while mentoring teams and maintaining quality in fast-paced, highly regulated environments.

Inga Jonsdottir Smith

Creative Director, Graphic Designer, Art Director, +2

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Creative leader with 10+ years’ experience delivering strategic visual communications across government, infrastructure, healthcare, corporate, FMCG and events. Specialises in turning complex information into clear, engaging and accessible visual narratives across digital, print, presentations, reports, submissions and campaign environments. Hands-on leader who combines strategic thinking, creative direction and design expertise to build strong brands, improve workflows and deliver communications that drive engagement and understanding—while mentoring teams and maintaining quality in fast-paced, highly regulated environments.…Creative leader with 10+ years’ experience delivering strategic visual communications across government, infrastructure, healthcare, corporate, FMCG and events. Specialises in turning complex information into clear, engaging and accessible visual narratives across digital, print, presentations, reports, submissions and campaign environments. Hands-on leader who combines strategic thinking, creative direction and design expertise to build strong brands, improve workflows and deliver communications that drive engagement and understanding—while mentoring teams and maintaining quality in fast-paced, highly regulated environments.

Available to hire

Creative leader with 10+ years’ experience delivering strategic visual communications across government, infrastructure, healthcare, corporate, FMCG and events. Specialises in turning complex information into clear, engaging and accessible visual narratives across digital, print, presentations, reports, submissions and campaign environments.

Hands-on leader who combines strategic thinking, creative direction and design expertise to build strong brands, improve workflows and deliver communications that drive engagement and understanding—while mentoring teams and maintaining quality in fast-paced, highly regulated environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Icelandic

Advanced

Work Experience

Creative Team Lead / Senior Graphic Designer at The Collective Co.

May 1, 2025 - Present

Led and mentored a multidisciplinary design team (workflow, priorities, resourcing and quality assurance). Established creative standards and provided strategic direction across branding, campaigns and communication projects. Presented concepts and campaign solutions to clients and senior stakeholders. Drove continuous improvement across studio processes and delivery standards. Oversees creative execution across digital, print, social, web and presentation channels, ensuring on-time delivery with consistent high creative quality. Delivered integrated visual communications including brand systems, campaigns, annual reports, submissions and corporate communications, with strong stakeholder management and complex-content translation.

Senior Graphic Designer / Art Director at STREAM & JSG AGENCY

September 1, 2024 - May 1, 2025

Led design and delivery of investor communications, information memorandums, presentations and marketing collateral. Translated complex commercial and property information into engaging visual communications. Developed scalable brand systems and communication frameworks for new and established brands. Directed photography, content production and campaign execution across digital and print channels. Collaborated with directors and clients to align business objectives with creative outcomes, managing multiple concurrent projects while maintaining workflow efficiency and delivery standards in a fast-paced agency environment.

Senior Graphic Designer at Martinus

February 1, 2023 - September 1, 2024

Developed refreshed brand guidelines and governance frameworks across the organisation. Created high-value tender submissions, executive presentations and annual reports communicating complex technical information to diverse audiences. Partnered with executive leadership and project teams to develop clear, compelling visual communications. Produced infographics, diagrams and information-visualisation assets to support business-critical communications. Managed stakeholder feedback and competing priorities while maintaining quality and consistency. Produced co-branded communications and visual identities with project partners and external organisations; led creative delivery for major infrastructure projects including submissions, annual reports and corporate communications.

Senior Graphic Designer / Graphic Designer (Manager - Contract) at Australian Turf Club

June 1, 2022 - December 1, 2022

Led a team of designers and freelance specialists, overseeing workflow, prioritisation and creative delivery. Maintained brand governance across social, digital, print, OOH, event signage and stadium communications. Directed large-scale campaign rollouts including Spring Carnival. Managed photography, videography and content production suppliers. Improved briefing, review and approval processes to streamline project delivery. Collaborated with marketing, digital and executive stakeholders to align creative outputs with organisational priorities, supporting in-house creative studio operations for a major Australian entertainment and events organisation.

Senior Graphic Designer (Contract) at Bupa

September 1, 2021 - May 1, 2022

Supported the launch of more than 15 dental practices nationally. Developed customer communications across digital, print, social, CRM and in-practice environments. Created visual assets simplifying healthcare information for patients and customers. Worked within agile cross-functional teams to deliver high-volume campaign activity. Supported refreshed branding implementation across multiple business units and platforms. Delivered integrated communications and campaign assets across multiple healthcare business units. Developed FMCG packaging concepts and visual systems for national retail brands. Managed production including print specifications, artwork and supplier coordination; supported large-scale retail rollouts with printers and stakeholders.

Senior Graphic Designer at Marque Branding / Anthem Branding

January 1, 2019 - March 1, 2020

Delivered consistent brand experiences across multiple business units and supported visual identity and communications work as part of branding production.