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Hi, I’m Ingrid Valdera Urday, a Senior Product Designer with over 7 years in IT, focusing on UX research, usability testing, and delivering innovative digital experiences. I love blending strategic design thinking with creative visuals to meet and exceed user expectations, while collaborating with designers, product managers, stakeholders, and developers to align on goals and roadmaps. In my approach, I put users at the center, translating research into clear problems and practical solutions. I’ve shipped SaaS and B2B/B2C products across industries like insurance and finance, and I’m proficient with a broad toolkit (from wireframes and prototyping to Figma, Jira, and analytics) to drive impact and measurable results.…Hi, I’m Ingrid Valdera Urday, a Senior Product Designer with over 7 years in IT, focusing on UX research, usability testing, and delivering innovative digital experiences. I love blending strategic design thinking with creative visuals to meet and exceed user expectations, while collaborating with designers, product managers, stakeholders, and developers to align on goals and roadmaps. In my approach, I put users at the center, translating research into clear problems and practical solutions. I’ve shipped SaaS and B2B/B2C products across industries like insurance and finance, and I’m proficient with a broad toolkit (from wireframes and prototyping to Figma, Jira, and analytics) to drive impact and measurable results.

Ingrid Valdera

Product Designer, UX Designer, UI Designer, +3

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Hi, I’m Ingrid Valdera Urday, a Senior Product Designer with over 7 years in IT, focusing on UX research, usability testing, and delivering innovative digital experiences. I love blending strategic design thinking with creative visuals to meet and exceed user expectations, while collaborating with designers, product managers, stakeholders, and developers to align on goals and roadmaps. In my approach, I put users at the center, translating research into clear problems and practical solutions. I’ve shipped SaaS and B2B/B2C products across industries like insurance and finance, and I’m proficient with a broad toolkit (from wireframes and prototyping to Figma, Jira, and analytics) to drive impact and measurable results.…Hi, I’m Ingrid Valdera Urday, a Senior Product Designer with over 7 years in IT, focusing on UX research, usability testing, and delivering innovative digital experiences. I love blending strategic design thinking with creative visuals to meet and exceed user expectations, while collaborating with designers, product managers, stakeholders, and developers to align on goals and roadmaps. In my approach, I put users at the center, translating research into clear problems and practical solutions. I’ve shipped SaaS and B2B/B2C products across industries like insurance and finance, and I’m proficient with a broad toolkit (from wireframes and prototyping to Figma, Jira, and analytics) to drive impact and measurable results.

Available to hire

Hi, I’m Ingrid Valdera Urday, a Senior Product Designer with over 7 years in IT, focusing on UX research, usability testing, and delivering innovative digital experiences. I love blending strategic design thinking with creative visuals to meet and exceed user expectations, while collaborating with designers, product managers, stakeholders, and developers to align on goals and roadmaps.

In my approach, I put users at the center, translating research into clear problems and practical solutions. I’ve shipped SaaS and B2B/B2C products across industries like insurance and finance, and I’m proficient with a broad toolkit (from wireframes and prototyping to Figma, Jira, and analytics) to drive impact and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Work Experience

Senior Product Designer at Eckler

June 1, 2025 - June 1, 2025

Led UX and research efforts for a B2B product, Connect Platform, designed to streamline investor workflows by providing up-to-date data for client reports. Collaborated closely with internal users to understand pain points, conducted user research and testing, and facilitated Scrum refinement and planning sessions. Spearheaded the user experience strategy, ensuring seamless interactions and delivering impactful product demos to stakeholders.

Senior Product Designer at Encora

December 1, 2023 - December 1, 2023

Led and collaborated on multiple SaaS and enterprise projects, defining design strategies, conducting user research and usability testing, and delivering UX/UI solutions aligned with business goals.

Senior Product Designer at Caja Piura

December 1, 2023 - December 1, 2023

Overseeing and implementing design thinking, usability testing, and research; applying heuristic analysis to optimize payment processes within the mobile app and intranet of a financial institution. Focused on refining credit card–related workflows to meet strategic objectives and translating complex financial concepts into clear visuals.

Senior Product Designer at Talent Reef

July 1, 2023 - July 1, 2023

This SaaS project aimed to improve the user experience in assigning/editing users and locations. I interviewed users, defined the problem, proposed solutions, and guided future processes. Moderated workshops with company stakeholders; conducted research (competitive analysis, data analysis, ecosystem mapping, and user personas); performed user testing and synthesis; authored insights and produced wireframes and prototypes for testing.

Product Designer (Freelance) at Rimac Insurance Company

December 1, 2022 - December 1, 2022

B2C projects including the My Rimac World intranet and Rimac Insurance website/app. Integrated qualitative and quantitative feedback into the design process, built MVPs using a structured design workflow, and collaborated with stakeholders to align solutions with business goals.

Product Designer at Mibanco

December 1, 2021 - December 1, 2021

Conducted qualitative and quantitative research to understand client motivations and needs, prioritized solutions that balance user experience with business goals, and implemented efficient design workflows using FigJam, Figma, Zeplin, and Jira to deliver MVPs.

UX / UI Designer at Interbank

June 1, 2020 - June 1, 2020

Led a UX team addressing e-commerce pain points on the Interbank Benefit platform; performed research, benchmarking, and prototyping within the bank’s design system.

UX / UI Designer at Química Suiza

October 1, 2019 - October 1, 2019

Built a tool for medical visitors, conducting user research and creating prototypes. Achieved a successful MVP for the GoMed ic project.

Senior Product Designer at TalentReef

July 1, 2023 - July 1, 2023

This SaaS project aimed to improve user experience in assigning/editing users and locations. I interviewed users, defined problems, proposed solutions, and guided future processes. Moderated workshops and interviews with company stakeholders, conducted research (competitive analysis, data analysis, ecosystem mapping, and personas), performed user testing, and drafted wireframes and prototypes.

Senior Product Designer at PowerCost

December 1, 2022 - December 1, 2022

Led end-to-end SaaS projects, ensuring alignment with industry best practices, engaging stakeholders effectively, and implementing efficient design workflows including ideation, guerilla testing, and wireframe validation to deliver a MVP.