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I am a strategic Brand Strategist and Innovation Insights leader with 20+ years of experience refining brand narratives and driving go-to-market activities across APAC. I translate complex behavioral data into clear strategic direction, delivering over $250M in innovation impact through structured, analytical research. I am a detail-oriented specialist in South Asian markets (India, Sri Lanka) and excel at collaborating across cross-functional teams to identify whitespace opportunities and align user needs with commercial reality. I bring a strong focus on qualitative and quantitative insights, go-to-market strategy, and digital/AI-driven analytics to accelerate decision-making and marketplace impact for beverage, FMCG, and consumer goods across APAC.…I am a strategic Brand Strategist and Innovation Insights leader with 20+ years of experience refining brand narratives and driving go-to-market activities across APAC. I translate complex behavioral data into clear strategic direction, delivering over $250M in innovation impact through structured, analytical research. I am a detail-oriented specialist in South Asian markets (India, Sri Lanka) and excel at collaborating across cross-functional teams to identify whitespace opportunities and align user needs with commercial reality. I bring a strong focus on qualitative and quantitative insights, go-to-market strategy, and digital/AI-driven analytics to accelerate decision-making and marketplace impact for beverage, FMCG, and consumer goods across APAC.

Divya Nagarajan

Brand Strategist, Marketing Strategist, Growth Marketer, +5

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I am a strategic Brand Strategist and Innovation Insights leader with 20+ years of experience refining brand narratives and driving go-to-market activities across APAC. I translate complex behavioral data into clear strategic direction, delivering over $250M in innovation impact through structured, analytical research. I am a detail-oriented specialist in South Asian markets (India, Sri Lanka) and excel at collaborating across cross-functional teams to identify whitespace opportunities and align user needs with commercial reality. I bring a strong focus on qualitative and quantitative insights, go-to-market strategy, and digital/AI-driven analytics to accelerate decision-making and marketplace impact for beverage, FMCG, and consumer goods across APAC.…I am a strategic Brand Strategist and Innovation Insights leader with 20+ years of experience refining brand narratives and driving go-to-market activities across APAC. I translate complex behavioral data into clear strategic direction, delivering over $250M in innovation impact through structured, analytical research. I am a detail-oriented specialist in South Asian markets (India, Sri Lanka) and excel at collaborating across cross-functional teams to identify whitespace opportunities and align user needs with commercial reality. I bring a strong focus on qualitative and quantitative insights, go-to-market strategy, and digital/AI-driven analytics to accelerate decision-making and marketplace impact for beverage, FMCG, and consumer goods across APAC.

Available to hire

I am a strategic Brand Strategist and Innovation Insights leader with 20+ years of experience refining brand narratives and driving go-to-market activities across APAC. I translate complex behavioral data into clear strategic direction, delivering over $250M in innovation impact through structured, analytical research. I am a detail-oriented specialist in South Asian markets (India, Sri Lanka) and excel at collaborating across cross-functional teams to identify whitespace opportunities and align user needs with commercial reality.

I bring a strong focus on qualitative and quantitative insights, go-to-market strategy, and digital/AI-driven analytics to accelerate decision-making and marketplace impact for beverage, FMCG, and consumer goods across APAC.

Skills

Data Visualization

Branding

Experience Level

Data Visualization

Expert

Branding

Expert

Language

English

Fluent

Work Experience

Qualitative Research Director at Kantar

August 1, 2025 - December 1, 2025

Led qualitative programs across creative/innovation domains for Coca-Cola, Unilever, and TikTok, translating behavioral nuances into strategic brand roadmaps.

Digital Transformation Program Participant at BCG RISE

February 1, 2025 - July 1, 2025

Modernized consumer discovery frameworks using Design Thinking and Generative AI; designed a digital transformation roadmap mapping customer journeys to evolving user needs.

Global Product & Customer Insights Manager at Fonterra Pte Ltd

January 1, 2021 - August 1, 2023

Managed multi-market research for a $1B–$2B portfolio, acting as a consistent strategic partner for global launches. Spearheaded insights for dairy innovations, generating $60M in new revenue; championed rapid prototyping via cross-functional collaboration, cutting time-to-market by 30%. Delivered 95% EBITDA growth through detailed trend assessments and competitive analysis; improved NPS by 15%.

Managing Director at MindGen Pte Ltd

May 1, 2019 - December 1, 2021

Founded a consultancy specializing in MindGenomics and behavioral segmentation to decode consumer drivers. Mentored startups through Big Idea Ventures, increasing success rates by 25% via agile innovation experiments. Closed a 30% gap in sustainability awareness through targeted qualitative research for national initiatives.

Senior Segment Insights Manager, APAC at Givaudan

January 1, 2015 - April 1, 2019

Coached a regional team supporting a $1B beverage/dairy segment, ensuring flavor innovations led the market. Identified whitespace generating $15M annually in exclusive coffee and tea flavors; designed cultural studies and Innovation POCs unlocking $40M in pipelines across India, China, and Vietnam; improved flavor acceptance by 30%, contributing to $50M in innovation value via analytical sensory testing.

Regional Consumer Understanding Manager, APAC at Givaudan

November 1, 2011 - December 1, 2014

Championed insight-led innovations for growth plans across beverage, dairy, and sweet goods; built a $150M whitespace innovation pipeline for Pepsi and Indofood via immersive ethnography and semiotics; delivered the Flavour Vision Trends Program, boosting acquisition by 20-25%.

Global Consumer Understanding Manager, APAC at Givaudan

November 1, 2009 - November 1, 2011

Designed research programs across 10 markets for global leaders including Coca-Cola and Unilever; unlocked $75M in innovation opportunities by embedding customer-centric frameworks into regional markets.

Regional Context Planning Director, APAC at Starcom

May 1, 2007 - October 1, 2009

Led context and communications planning for P&G, focusing on cultural Nuances in the India market; sharpened positioning for P&G Whisper, driving 30% market penetration via insights-driven media strategy.