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Hi, I’m Ioanna Boutakidou, a Marketing Manager with a passion for crafting compelling digital content and managing dynamic social media strategies. I have a keen eye for detail and a creative mindset, thriving in fast-paced environments and consistently delivering results that exceed expectations. Currently based in Limassol, Cyprus, I have hands-on experience across real estate marketing, branding, and business development, working with international portfolios and luxury listings. I enjoy collaborating with cross-functional teams, optimizing campaigns, and helping clients tell their stories through engaging content and data-driven strategies.…Hi, I’m Ioanna Boutakidou, a Marketing Manager with a passion for crafting compelling digital content and managing dynamic social media strategies. I have a keen eye for detail and a creative mindset, thriving in fast-paced environments and consistently delivering results that exceed expectations. Currently based in Limassol, Cyprus, I have hands-on experience across real estate marketing, branding, and business development, working with international portfolios and luxury listings. I enjoy collaborating with cross-functional teams, optimizing campaigns, and helping clients tell their stories through engaging content and data-driven strategies.

Ioanna Boutakidou

Social Media Manager, Marketing Strategist, Content Creator, +4

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Hi, I’m Ioanna Boutakidou, a Marketing Manager with a passion for crafting compelling digital content and managing dynamic social media strategies. I have a keen eye for detail and a creative mindset, thriving in fast-paced environments and consistently delivering results that exceed expectations. Currently based in Limassol, Cyprus, I have hands-on experience across real estate marketing, branding, and business development, working with international portfolios and luxury listings. I enjoy collaborating with cross-functional teams, optimizing campaigns, and helping clients tell their stories through engaging content and data-driven strategies.…Hi, I’m Ioanna Boutakidou, a Marketing Manager with a passion for crafting compelling digital content and managing dynamic social media strategies. I have a keen eye for detail and a creative mindset, thriving in fast-paced environments and consistently delivering results that exceed expectations. Currently based in Limassol, Cyprus, I have hands-on experience across real estate marketing, branding, and business development, working with international portfolios and luxury listings. I enjoy collaborating with cross-functional teams, optimizing campaigns, and helping clients tell their stories through engaging content and data-driven strategies.

Available to hire

Hi, I’m Ioanna Boutakidou, a Marketing Manager with a passion for crafting compelling digital content and managing dynamic social media strategies. I have a keen eye for detail and a creative mindset, thriving in fast-paced environments and consistently delivering results that exceed expectations.

Currently based in Limassol, Cyprus, I have hands-on experience across real estate marketing, branding, and business development, working with international portfolios and luxury listings. I enjoy collaborating with cross-functional teams, optimizing campaigns, and helping clients tell their stories through engaging content and data-driven strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Beginner

Beginner

Language

Greek, Modern

Fluent

Russian

Fluent

English

Fluent

Turkish

Advanced

Work Experience

Marketing Manager at Century 21 Real Estate Agency

February 1, 2025 - Present

Developed and executed comprehensive marketing strategies for residential, commercial, and luxury properties; planned and managed end-to-end property marketing campaigns, including market positioning, global promotion, and launch execution. Led exclusive property launch strategies with pricing presentation support and international exposure planning. Managed high-end marketing production (professional photography, videography, drone footage, premium listing content).

Business Development - PR and Branding Manager / Social Media Manager at ANISA D Real Estate Marketplace

October 1, 2024 - January 1, 2025

Spearheaded client acquisition and partnerships; negotiated and closed deals; expanded the client base; analyzed market trends; prepared and delivered company presentations; collaborated with multiple departments to achieve business goals; maintained performance analytics and lead quality optimization.

Social Media & Content Creator Specialist at GP Hermes Travel & Tours

January 1, 2024 - September 1, 2024

Developed data-driven branding and marketing strategies that grew social media presence. Created content across Instagram and TikTok, including video shoots and editing. Collaborated with influencers and partner brands to expand reach, managed campaigns, and produced event-driven marketing materials. Utilized CapCut and other editing tools to deliver high-quality content and drive engagement.

Sales and Social Media Assistant at G&E Christos de Fabulous Jewellers

October 1, 2016 - April 1, 2023

Consistently met short- and long-term targets; handled customer complaints with empathy and composure; proactively participated in meetings and helped create new practices. Created social media content (photos, editing) and participated in jewelry exhibitions and events. Managed visual merchandising, displays, and store presentation; contributed to awards for brand excellence.

Marketing - Social Media & Office Specialist at Relax Cruises

May 1, 2023 - December 1, 2023

Implemented, developed and executed the annual strategic marketing plan; collaborated with Directors to determine budgets and targets; created posters, videos, and content consistent with brand across marketing platforms. Oversaw social media channels and website analytics (Google Analytics); created Google Campaigns; designed event themes. Managed vendor coordination (caterers, decorators, entertainment), budgeting, timeline and logistics, risk assessment, and reporting. Daily use of Canva, Mailchimp, and Photoshop; generated new leads through client interactions with hotels and partners.

Social Media Manager / Branding Manager at ANISA Real Estate Marketplace

October 1, 2024 - January 1, 2025

Developed and executed branding and social media campaigns, expanded client base, negotiated deals, managed budgets, produced marketing materials, and oversaw brand identity across digital channels. Spearheaded content creation, influencer collaborations, and lead generation strategies to strengthen market presence in Limassol and beyond.

Sales and Social Media Associate at G&E Christofide Fabulous Jewellers

October 1, 2016 - April 1, 2023

Consistently met short- and long-term targets. Managed customer relations with empathy, participated in meetings to develop new practices, and performed daily content creation for social media, photography, and editing. Engaged in jewelry exhibitions and events, visual merchandising, store design, and award-winning sales efforts.

Social Media & Content Creator Specialist at G PHER M ES Travel & Tours

November 1, 2023 - January 1, 2024

Developed and executed data-driven branding and marketing strategies, doubling leads and improving brand positioning. Grew social media presence and engagement through consistent branding and viral content, collaborating with influencers and partners to expand reach.