I am a results-driven Social Media Manager and Virtual Assistant with 3+ years of experience leading organic growth strategy, content strategy, and content calendar management for global brands on Instagram and TikTok. I excel at creative direction, minimalist visual branding, copywriting, and producing reels/short-form video content, turning data-driven insights into measurable engagement and follower growth. I thrive in structured, efficient workflows and remote collaboration with cross-functional and international teams. I build cohesive brand identities, streamline content approvals, and deliver high-quality outcomes with meticulous attention to detail.

Ira Agustina

I am a results-driven Social Media Manager and Virtual Assistant with 3+ years of experience leading organic growth strategy, content strategy, and content calendar management for global brands on Instagram and TikTok. I excel at creative direction, minimalist visual branding, copywriting, and producing reels/short-form video content, turning data-driven insights into measurable engagement and follower growth. I thrive in structured, efficient workflows and remote collaboration with cross-functional and international teams. I build cohesive brand identities, streamline content approvals, and deliver high-quality outcomes with meticulous attention to detail.

Available to hire

I am a results-driven Social Media Manager and Virtual Assistant with 3+ years of experience leading organic growth strategy, content strategy, and content calendar management for global brands on Instagram and TikTok. I excel at creative direction, minimalist visual branding, copywriting, and producing reels/short-form video content, turning data-driven insights into measurable engagement and follower growth.

I thrive in structured, efficient workflows and remote collaboration with cross-functional and international teams. I build cohesive brand identities, streamline content approvals, and deliver high-quality outcomes with meticulous attention to detail.

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Language

Indonesian
Fluent
English
Advanced

Work Experience

Virtual Assistant — Social Media Support at Freelance
January 1, 2023 - January 1, 2024
Content Strategy & Creative Direction: Developed content briefs and strategic scripts for clients in F&B (catering) and luxury retail (jewelry/gold), strengthening brand voice consistency and engagement; Video Production & Editing: Conceptualized and edited promotional reels for a premium Bali-based fragrance brand, boosting average video engagement; Administrative & Operational Support: Managed end-to-end digital tasks including content scheduling, workflow optimization, and communication management, improving overall task turnaround time; Brand Identity Management: Collaborated with clients to refine online presence, balancing creative output with efficient administrative support, resulting in faster and smoother content approval cycles.
Social Media Manager at PT Gaya Hidup Expat
January 1, 2023 - January 1, 2026
Developed and executed monthly content strategy aligned with brand positioning and business goals; conducted trend research and adapted content for niche target audiences to improve relevance and reach; drove organic growth through reels optimization, hook writing, and CTA strategy, boosting engagement; directed feed aesthetics with a minimalist, premium visual identity, improving profile visit-to-follow conversion; created reels concepts, meme content, and storytelling captions that boosted engagement and audience interaction; monitored Instagram Insights and adjusted strategy to improve efficiency.
Admin & Digital Support at PT Organic Mush Hub
January 1, 2022 - November 1, 2023
Managed customer communication and inquiries, improving response time through organized workflow and prioritization; digitized and organized internal documentation and reporting systems, increasing document retrieval efficiency and reducing filing errors; assisted in content scheduling and publishing across social platforms, maintaining on-time posting; streamlined administrative record-keeping processes, cutting manual data-entry time.

Education

Bachelor of Agriculture at Islamic University of Kadiri
January 11, 2030 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Travel & Hospitality