Hi, I’m Irasema Rivera. I’m a Creative Director and Art Director with over 10 years of experience leading teams to develop campaign concepts, digital assets, brand identities, guidelines, UI, video, print, and experiential design. I excel at turning ambitious ideas into polished outcomes and fostering cross-functional collaboration to deliver results on time and beyond expectations. I thrive in client-facing environments, building strong relationships, mentoring designers, and driving creative excellence. My work has earned 50 national and international design awards across various clients, and I’m passionate about nurturing talent and elevating brands through thoughtful design systems and storytelling.…

Irasema Rivera

Hi, I’m Irasema Rivera. I’m a Creative Director and Art Director with over 10 years of experience leading teams to develop campaign concepts, digital assets, brand identities, guidelines, UI, video, print, and experiential design. I excel at turning ambitious ideas into polished outcomes and fostering cross-functional collaboration to deliver results on time and beyond expectations. I thrive in client-facing environments, building strong relationships, mentoring designers, and driving creative excellence. My work has earned 50 national and international design awards across various clients, and I’m passionate about nurturing talent and elevating brands through thoughtful design systems and storytelling.…

Available to hire

Hi, I’m Irasema Rivera. I’m a Creative Director and Art Director with over 10 years of experience leading teams to develop campaign concepts, digital assets, brand identities, guidelines, UI, video, print, and experiential design. I excel at turning ambitious ideas into polished outcomes and fostering cross-functional collaboration to deliver results on time and beyond expectations.

I thrive in client-facing environments, building strong relationships, mentoring designers, and driving creative excellence. My work has earned 50 national and international design awards across various clients, and I’m passionate about nurturing talent and elevating brands through thoughtful design systems and storytelling.

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Language

English
Fluent

Work Experience

Art Director at NBCUniversal
January 1, 2022 - September 24, 2025
Led art direction across multiple projects, collaborating with project managers, copywriters and designers to produce digital, print, logos, UI, social media, photo direction, and environmental design for company-wide events, B2B, and B2C campaigns. Projects included Peacock Streaming consumer launch event, Christmas at Rockefeller Center, and Macy’s Thanksgiving Day Parade. All projects delivered ahead of schedule.
Art Director (Contract) at Hero Collective
January 1, 2022 - September 24, 2025
Delivered digital and print campaign concepts, pitch deck presentations, logos, visual branding, photo direction, image sourcing and retouching, light copy, UI assets for client pitches. Collaborated with copywriters and creative directors. Resulted in pitch wins for Owens Corning, La Fe, Tidal Music App, Pfizer.
Creative Director at NYC & Company (Tourism)
January 1, 2018 - September 24, 2025
Spearheaded projects and managed creative teams (design, copy, photography, video and digital) through campaign concepts, ads, websites and marketing events. Engaged with tourism and partnership organizations domestically, B2B, and globally. Conceptualized global World Pride campaign hosted in NYC; achieved 400k social reach within 4 hours.
Creative Director at LPK for P&G Beauty
January 1, 2015 - September 24, 2025
Directed global design teams, creating packaging design for various P&G beauty products. Participated in client presentations with the Executive Creative Director. Developed branding system strategies for P&G C‑Suite, applied across silos.
Creative Director at Real Estate Arts
January 1, 2014 - September 24, 2025
Managed a 10-person design team and oversaw marketing, branding, logo design, video, web design, naming, copy and verbal brand expression. Collaborated with clients and project managers to deliver branding solutions for the real estate industry. Pitch wins included The World Financial Center ($4.5M) and the Chicago Board of Trade ($2.5M).
Lecturer at Texas State University
May 1, 2018 - September 24, 2025
Teaching: Branding systems, Typography and Book Design.
Adjunct Professor at City University of New York
September 1, 2016 - September 24, 2025
Typography, Digital/Print Publishing, Advertising Education.
Art Director at NBCUniversal
January 1, 2022 - September 24, 2025
Led art direction across multiple projects, collaborating with project managers, copywriters and designers to produce digital, print, logos, UI, social media, photo direction, and environmental design for company-wide events (B2B and B2C). Conceptualized and led high-profile projects including Peacock Streaming consumer launch, Christmas at Rockefeller Center, and Macy’s Thanksgiving Day Parade; all delivered ahead of schedule. Mentored designers within the NBC internship program.
Art Director (Contract) at Hero Collective
January 1, 2022 - September 24, 2025
Delivered digital and print campaign concepts, pitch deck presentations, logos, visual branding, photo direction, image sourcing, image retouching, light copy, UI and assets for various client pitches. Collaborated with copy writers and creative directors. Won pitches including Owens Corning, La Fe, Tidal Music App, and Pfizer.
Creative Director at NYC & Company (Tourism)
January 1, 2018 - September 24, 2025
Spearheaded projects and managed the creative teams (design, copy, photography, video and digital) through campaign concepts, ads, websites and marketing events. Engaged with tourism and partnership organizations across domestic, B2B, and global marketing efforts. Conceptualized global World Pride campaign in NYC, achieving significant reach.
Creative Director at LPK for P&G Beauty
January 1, 2015 - September 24, 2025
Directed global design teams, creating packaging design for various P&G beauty products. Participated in client presentations with Executive Creative Director. Developed brand system presentation strategies for P&G C-Suite, resulting in applying them across silos.
Creative Director at Real Estate Arts
January 1, 2014 - September 24, 2025
Managed a 10-person design team and oversaw marketing, branding, logo design, video, web design, naming, copy and verbal brand expression. Collaborated with clients and project managers to deliver solutions for real estate clients. Pitch wins included The World Financial Center re-brand ($4.5M) and the Chicago Board of Trade re-brand ($2.5M).

Education

Bachelor Degree Psychology at University of Texas-Austin
December 31, 1986
Bachelor of Fine Arts in Communication Design at Parsons School of Design
January 11, 2030 - September 24, 2025
Bachelor of Arts in Psychology at University of Texas, Austin
January 11, 2030 - September 24, 2025
Communication Design at Parsons School of Design
January 11, 2030 - September 24, 2025
BA in Psychology at University of Texas, Austin
January 11, 2030 - September 24, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Other, Media & Entertainment, Real Estate & Construction, Travel & Hospitality, Professional Services, Software & Internet
    paper Beauty Brand Redesign for P&G
    Procter & Gamble announced the launch of "My Black is Beautiful," a brand designed to ignite and support a sustained national conversation for and about black women. In late 2020 they were looking for a brand redesign and refresh that continued the conversation and expanded into delivering beauty products and portals that tailored to black women of all ages. I was contracted by a partnership agency of P&G to work on design concepts for this relaunch. Much of my work influenced the overall brand, identity and packing design. graphicdesigner pdf videoeditor illustrator pitchdeck animator article resume…