Available to hire
Hi! I’m Irene de Pedro, a graphic designer and illustrator specializing in digital illustration, 2D animation, and art direction. I help brands and companies bring ideas to life through visually compelling storytelling that strengthens brand identity.
I’m passionate about creating engaging and meaningful visuals aligned with a brand’s narrative and goals. I thrive in remote and freelance settings, value honest communication, and collaborate well with teams to deliver high-quality work on time.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Diseñadora Gráfica | Ilustradora | Motion Designer at Freelance
January 1, 2024 - PresentCapacidad para crear piezas visuales impactantes adaptadas a múltiples formatos y canales: desde emailings y presentaciones hasta banners y cartelería impresa. Creación de iconografía ilustrativa, cartelería, presentaciones. Ilustración digital para contenido editorial. Adaptación de ilustraciones para redes sociales en versiones estáticas y animadas (2D). Colaboración con equipos multifuncionales (editorial, marketing, producto). Garantía de coherencia visual y cumplimiento de pautas de marca.
Senior Graphic Designer at Geoblink
December 31, 2024 - July 16, 2025Creación de activos visuales para marketing y producto digital, online /offline (infografías, videos, landing pages, ebooks, redes sociales, etc..). Diseño de ilustraciones personalizadas alineadas con la identidad de la marca. Optimización de elementos gráficos para la identidad de marca.
Diseñadora gráfica | Ilustradora at Freelance
December 31, 2024 - July 16, 2025Co-fundadora del proyecto ‘Yoganímate’. Diseño de Branding y dirección de arte. Ilustración de marca y diseño gráfico para recursos de marketing. Gestión de redes sociales y diseño para campañas online.
Diseñadora gráfica - Marketing at Structuralia
December 31, 2017 - July 16, 2025Desarrollo de identidad visual, campañas publicitarias y diseño digital. Ilustración digital para infografías, banners y newsletters. Creación de interfaces para microsites y landing pages.
Grafista y Editora de video No lineal at Producciones Mandarina. Mediaset.
December 31, 2007 - July 16, 2025Desarrollo de gráficos animados con After Effects para piezas audiovisuales (programas TV, documentales). Edición de video no lineal (programas TV, documentales).
Ilustradora | Diseñadora Gráfica | Motion Designer at Freelance
January 1, 2024 - PresentDesarrollo de sistemas de ilustración digital para branding y marketing. Creación de iconografía ilustrativa, cartelería y diseño para merchandising. Ilustración digital para contenido editorial. Adaptación de ilustraciones para redes sociales en versiones estáticas y animadas (2D). Colaboración con equipos multifuncionales (editorial, marketing, producto). Garantía de coherencia visual y cumplimiento de pautas de marca. Diseño e ilustración de murales para negocios.
Senior Graphic Designer at Geoblink
January 1, 2024 - July 16, 2025Creación de activos visuales para marketing y producto digital, online/offline (infografías, videos, landing pages, ebooks, redes sociales, etc.). Diseño de ilustraciones personalizadas alineadas con la identidad de la marca. Optimización de elementos gráficos para la identidad de marca.
Diseñadora gráfica | Ilustradora at Freelance
January 1, 2024 - July 16, 2025Co-fundadora del proyecto ‘Yoganímate’. Diseño de branding y dirección de arte. Ilustración de marca y diseño gráfico para recursos de marketing. Gestión de redes sociales y diseño para campañas online.
Diseñadora gráfica - Marketing at Structuralia
January 1, 2017 - July 16, 2025Desarrollo de identidad visual, campañas publicitarias y diseño digital. Ilustración digital para infografías, banners y newsletters. Creación de interfaces para microsites y landing pages.
Grafista y Editora de video No lineal at Producciones Mandarina, Mediaset
January 1, 2007 - July 16, 2025Desarrollo de gráficos animados con After Effects para piezas audiovisuales (programas TV, documentales). Edición de video no lineal (programas TV, documentales).
Illustrator | Graphic Designer | Motion Designer at Geoblink
January 1, 2024 - PresentDevelopment of digital illustration systems for branding and marketing. Creation of illustrative iconography, posters, and merchandising designs. Digital illustration for editorial content. Adapting illustrations for social media in both static and animated (2D) formats. Collaborating with cross-functional teams (product, marketing, and editorial). Ensuring visual consistency and adherence to brand guidelines.
Senior Graphic Designer at Freelance
January 1, 2024 - August 13, 2025Digital illustration and art direction. Development of illustration systems for products and marketing. 2D animation and optimization of illustrations for social media. Creation of iconography and infographics for brands. Editorial design and layout for digital and print publications. Proficiency in tools such as Adobe Illustrator, Photoshop, Premiere, After Effects, and Procreate. Collaboration with cross-functional teams (marketing, editorial and product). Creation of visual assets for marketing and digital products online/offline (infographics, videos, landing pages, whitepapers, social media, etc.) Design of custom illustrations aligned with brand identity. Optimization of graphic elements for brand consistency.
Graphic Designer | Illustrator at Structuralia
January 1, 2024 - August 13, 2025Development of visual identity, advertising campaigns, and digital design. Digital illustration for infographics, banners, and newsletters. UI design for microsites and landing pages.
Graphic Designer | Marketing at Producciones Mandarina. Mediaset.
December 31, 2017 - August 13, 2025Development of animated graphics with After Effects for audiovisual pieces (TV shows, documentaries) and non-linear video editing (TV shows, documentaries).
Graphic Designer | Illustrator | Motion Designer at Geobink
January 1, 2024 - PresentProven ability to design compelling visual assets across diverse formats and channels — from presentations and newsletters to banners and print materials. Developed illustrative iconography, posters, and presentations that enhanced brand storytelling. Created engaging digital illustrations for editorial content, elevating visual narratives. Adapted illustrations for social media into both static and animated (2D) formats, boosting reach and engagement. Collaborated effectively with cross-functional teams (editorial, marketing, product) to deliver cohesive creative solutions. Ensured visual consistency and strict adherence to brand guidelines, strengthening brand identity. Designed and produced visual assets for marketing and digital products across online and offline channels (infographics, videos, landing pages, ebooks, social media, etc.), driving audience engagement. Developed bespoke illustrations fully aligned with brand identity, strengthening brand recognition. Optimized graph
Senior Graphic Designer at Yoganímate (Freelance)
January 1, 2024 - September 9, 2025Branding design and art direction. Brand illustration and graphic design for marketing resources. Social media management and design for online campaigns.
Graphic Designer | Illustrator at Structuralia
January 1, 2024 - September 9, 2025Development of visual identity, advertising campaigns, and digital design. Digital illustration for infographics, banners, and newsletters. UI design for microsites and landing pages.
Graphic Designer at Producciones Mandarina. Mediaset
January 1, 2017 - September 9, 2025Development of animated graphics with After Effects for audiovisual pieces (TV shows, documentaries). Non-linear video editing (TV shows, documentaries).
Graphic Designer & Video Editor
January 1, 2007 - September 9, 2025Graphic design and video editing work (Spanish and English).
Senior Graphic Designer / Digital Illustrator at Geoblink
January 1, 2024 - PresentDevelopment of digital illustration systems for branding and marketing. Creation of illustrative iconography, posters, and merchandising designs. Digital illustration for editorial content. Adapting illustrations for social media in static and animated (2D) formats. Collaborating with cross-functional teams to ensure visual consistency and adherence to brand guidelines. Proficiency in tools such as Adobe Illustrator, Photoshop, Premiere, After Effects, and Procreate. Creation of visual assets for marketing and digital products online/offline with a consistent brand identity.
Senior Graphic Designer at Yoganímate
January 1, 2024 - September 27, 2025Co-founded and led branding design and art direction for the Yoganímate project. Brand illustration and graphic design for marketing resources. Social media management and design for online campaigns.
Graphic Designer | Illustrator at Structuralia
January 1, 2024 - September 27, 2025Development of visual identity, advertising campaigns, and digital design. Digital illustration for infographics, banners, and newsletters. UI design for microsites and landing pages.
Graphic Designer | Marketing at Producciones Mandarina / Mediaset
January 1, 2017 - September 27, 2025Native development of animated graphics with After Effects for audiovisual pieces (TV shows, documentaries). Non-linear video editing (TV shows, documentaries).
Art Director at Creactiva Geoblink
January 1, 2024 - PresentDevelopment of digital illustration systems for branding and marketing; create illustrative iconography, posters, and merchandising; editorial design for digital/print; adapt illustrations for social media in static and animated formats; collaborate with product, marketing and editorial teams; ensure visual consistency with brand guidelines; oversee 2D animation optimization for social channels; design visual assets for marketing and digital products (infographics, videos, landing pages, whitepapers, social media); craft custom illustrations aligned with brand identity and optimize graphic elements for brand consistency.
Senior Graphic Designer at Freelance
January 1, 2024 - September 27, 2025Freelance design work including branding, art direction, brand illustration and graphic design for marketing resources; social media management and design for online campaigns; co-founded the Yoganímate project.
Graphic Designer | Illustrator at Structuralia
January 1, 2024 - September 27, 2025Development of visual identity, advertising campaigns, and digital design. Digital illustration for infographics, banners, and newsletters. UI design for microsites and landing pages.
Graphic Designer | Marketing at Producciones Mandarina
January 1, 2017 - September 27, 2025Development of animated graphics with After Effects for audiovisual pieces (TV shows, documentaries). Non-linear video editing (TV shows, documentaries).
Graphic Designer | Illustrator | Motion Designer at Geoblink
January 1, 2024 - PresentProven ability to design compelling visual assets across formats and channels—from presentations and newsletters to banners and print materials. Developed illustrative iconography, posters, and presentations to enhance brand storytelling. Created engaging digital illustrations for editorial content, elevating visual narratives. Adapted illustrations for social media into static and animated (2D) formats, boosting reach and engagement. Collaborated with editorial, marketing, and product teams to deliver cohesive creative solutions. Ensured visual consistency and strict adherence to brand guidelines, strengthening brand identity. Designed and produced visual assets for marketing and digital products across online and offline channels (infographics, videos, landing pages, ebooks, social media), driving audience engagement. Developed bespoke illustrations aligned with brand identity, strengthening brand recognition. Optimized graphic elements to refine and reinforce brand identity, ensur
Senior Graphic Designer at Yoganímate
January 1, 2024 - October 14, 2025Co-founded the Yoganímate project; branding design and art direction. Brand illustration and graphic design for marketing resources. Social media management and design for online campaigns.
Graphic Designer | Illustrator at Structuralia
January 1, 2024 - October 14, 2025Development of visual identity, advertising campaigns, and digital design. Digital illustration for infographics, banners, and newsletters. UI design for microsites and landing pages.
Graphic Designer at Producciones Mandarina. Mediaset
January 1, 2017 - October 14, 2025Development of animated graphics with After Effects for audiovisual pieces (TV shows, documentaries). Non-linear video editing (TV shows, documentaries).
Graphic Designer & Video Editor
January 1, 2007 - October 14, 2025Graphic designer and video editor.
Graphic Designer | Illustrator | Motion Designer at Geoblink (Freelance)
January 1, 2024 - PresentDesigned visual assets across formats (presentations, newsletters, banners, print) and developed illustrative iconography, posters, and editorial illustrations to strengthen brand storytelling. Adapted illustrations for social media in static and animated formats; collaborated with editorial, marketing, and product teams to deliver cohesive solutions and ensure brand consistency. Created assets for marketing and digital products (infographics, videos, landing pages, ebooks, social media) to boost engagement and reinforce brand identity.
Senior Graphic Designer at Yoganímate (Freelance)
December 31, 2024 - October 14, 2025Co-founded the Yoganímate project; led branding design and art direction, produced brand illustrations and marketing resources, and managed social media design for online campaigns. Ensured a cohesive visual identity and brand consistency across channels.
Graphic Designer | Illustrator at Structuralia
December 31, 2024 - October 14, 2025Developed visual identity, advertising campaigns, and digital design. Created digital illustrations for infographics, banners, and newsletters; designed UI for microsites and landing pages, contributing to cohesive branding and user experience.
Graphic Designer at Producciones Mandarina / Mediaset
December 31, 2017 - October 14, 2025Developed animated graphics with After Effects for audiovisual pieces (TV shows, documentaries) and performed non-linear video editing to support storytelling and production workflows.
Graphic Designer & Video Editor
December 31, 2007 - October 14, 2025Created and edited audiovisual content for various projects, contributing to design and storytelling across media.
Education
Licenciada en Bellas Artes at Universidad Complutense de Madrid (UCM)
January 1, 2005 - December 31, 2007Master at Escuela Trazos
January 11, 2030 - July 16, 2025Licenciatura at Universidad Complutense de Madrid (UCM)
January 1, 2005 - December 31, 2007Master at Escuela Trazos
January 11, 2030 - July 16, 2025Bachelor’s Degree at Complutense University of Madrid (UCM)
January 11, 2030 - August 13, 2025Master’s in Digital Imaging at Trazos School
January 11, 2030 - August 13, 2025Bachelor’s Degree in Fine Arts at Complutense University of Madrid (UCM)
January 11, 2030 - September 9, 2025Master’s in Digital Imaging at Trazos School
January 11, 2030 - September 9, 2025Art Direction at Creactiva
January 11, 2030 - September 9, 2025Bachelor’s Degree in Fine Arts at Complutense University of Madrid (UCM)
January 11, 2030 - September 27, 2025Master’s in Digital Imaging at Trazos School
January 11, 2030 - September 27, 2025Bachelor’s Degree in Fine Arts at Complutense University of Madrid (UCM)
January 11, 2030 - September 27, 2025Master’s in Digital Imaging at Trazos School
January 1, 2024 - September 27, 2025Art Direction at Creactiva Geoblink
January 11, 2030 - September 27, 2025Bachelor’s Degree in Fine Arts at Complutense University of Madrid (UCM)
January 11, 2030 - October 14, 2025Master’s in Digital Imaging at Trazos School
January 11, 2030 - October 14, 2025Art Direction at Creactiva
January 11, 2030 - October 14, 2025Bachelor’s Degree in Fine Arts at Complutense University of Madrid (UCM)
January 11, 2030 - October 14, 2025Master’s in Digital Imaging at Trazos School
January 11, 2030 - October 14, 2025Art Direction at Creactiva
January 11, 2030 - October 14, 2025Qualifications
Master en imagen Digital
January 11, 2030 - July 16, 2025Dirección de Arte
January 11, 2030 - July 16, 2025Dirección de Arte
January 11, 2030 - July 16, 2025Bachelor’s Degree in Fine Arts
January 11, 2030 - September 27, 2025Master’s in Digital Imaging
January 11, 2030 - September 27, 2025Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Non-Profit Organization, Education, Other
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