I’m Irena Atanasova, a multidisciplinary creative and digital brand designer with a strong focus on turning complex ideas into clear, engaging visual concepts. I combine branding, storytelling, illustration, and digitonal/UX/UI design to build campaigns and digital experiences that connect brands with audiences—whether that’s an event series, an infographic-driven story, or a full web presence. Over my career, I’ve contributed to design systems, reusable templates, and multi-channel marketing assets, working closely with editorial, marketing, operations, sales, business analysts, and front-end developers to deliver consistent, implementation-ready solutions. op-ranked designer on major crowdsourcing platforms including 99designs, Crowdspring, Eyeka, and Zooppa, with 100+ finalist selections and 60+ winning projects. I bring a detail-oriented, collaborative approach—grounded in layout, typography, and visual communication—to every brand challenge I take on.…

IRENA ATANASOVA

I’m Irena Atanasova, a multidisciplinary creative and digital brand designer with a strong focus on turning complex ideas into clear, engaging visual concepts. I combine branding, storytelling, illustration, and digitonal/UX/UI design to build campaigns and digital experiences that connect brands with audiences—whether that’s an event series, an infographic-driven story, or a full web presence. Over my career, I’ve contributed to design systems, reusable templates, and multi-channel marketing assets, working closely with editorial, marketing, operations, sales, business analysts, and front-end developers to deliver consistent, implementation-ready solutions. op-ranked designer on major crowdsourcing platforms including 99designs, Crowdspring, Eyeka, and Zooppa, with 100+ finalist selections and 60+ winning projects. I bring a detail-oriented, collaborative approach—grounded in layout, typography, and visual communication—to every brand challenge I take on.…

Available to hire

I’m Irena Atanasova, a multidisciplinary creative and digital brand designer with a strong focus on turning complex ideas into clear, engaging visual concepts. I combine branding, storytelling, illustration, and digitonal/UX/UI design to build campaigns and digital experiences that connect brands with audiences—whether that’s an event series, an infographic-driven story, or a full web presence.

Over my career, I’ve contributed to design systems, reusable templates, and multi-channel marketing assets, working closely with editorial, marketing, operations, sales, business analysts, and front-end developers to deliver consistent, implementation-ready solutions. op-ranked designer on major crowdsourcing platforms including 99designs, Crowdspring, Eyeka, and Zooppa, with 100+ finalist selections and 60+ winning projects. I bring a detail-oriented, collaborative approach—grounded in layout, typography, and visual communication—to every brand challenge I take on.

See more

Language

Bulgarian
Advanced
English
Advanced
Spanish; Castilian
Advanced
Russian
Intermediate

Work Experience

Freelance UX/UI at Buls-i Technology company (enterprise software)
March 1, 2025 - Present
Designed responsive UI interfaces and interactive prototypes for enterprise and public-sector digital platforms, including the MyBulstrad customer portal and redesign of the Bulgarian Employment Agency portal. Developed and maintained scalable UI guidelines and design systems based on Material Design principles, adapting typography, color, and reusable components for brand and accessibility needs. Customized Material Design components (cards, navigation, forms, calendars, responsive layouts) and created personalized illustrations/icons (including AI-assisted assets). Collaborated with PMs, business analysts, and front-end developers to produce implementation-ready designs and presented prototypes to stakeholders for iterative improvement.
Graphic Designer at Tech oraco (formerly Delinian Bulrolgaria)
March 1, 2023 - Present
Worked on global B2B events across digital infrastructure industries, supporting visual identity and scalable design systems for editorial and marketing teams. Developed reusable templates for Capacity Magazine and emPOWERED magazine to improve collaboration and efficiency. Designed multi-channel branding and marketing assets including landing pages, web/email graphics, newsletters, paid social ads, reports, signage, and social media content. Coordinated with marketing, editorial, operations, and sales to deliver targeted visual communication solutions and managed multiple projects via a centralized workflow under tight deadlines.
Freelance Digital & Brand Designer at En tropya.design
January 1, 2012 - March 31, 2023
Top-ranked designer on major crowdsourcing platforms with extensive experience creating brand identities, packaging, marketing materials (print/digital), ads, presentations, and motion graphics for international clients. Delivered landing pages, websites, and email campaigns focused on clear communication and audience engagement, collaborating directly with clients to translate business goals into effective visual solutions.
Editor & Graphic Designer at Sabidillo Magazine
March 1, 2011 - January 31, 2012
Designed and prepared print layouts and illustrations for a bilingual children’s magazine. Coordinated translation from Bulgarian to Spanish and managed Spanish-language editing. Oversaw print production in Bulgaria and arranged international logistics to Spain.
Art Director / Senior Graphic Designer at Deconi International Creative Agency
June 1, 2002 - September 30, 2011
Led a small creative team delivering integrated branding and marketing campaigns across Bulgaria, Romania, and Serbia. Developed campaign concepts, packaging, POS materials, outdoor advertising, brochures, and retail branding for national and international clients. Created visual solutions for brands including OMV, VIVA, METRO Cash & Carry, Volkswagen, Nestlé, BAKB, Pizza Victoria, and Jim Beam.

Education

Upskill UX/UI (Telerik Academy) at Telerik Academy
September 1, 2021 - December 31, 2021
Bachelor in Industrial Design (Advertising Design) at Technical University — Sofia
January 1, 1998 - December 31, 2003

Qualifications

Upskill UX/UI (Telerik Academy)
September 1, 2021 - December 31, 2021

Industry Experience

Telecommunications, Software & Internet, Media & Entertainment, Government, Retail, Financial Services, Professional Services
    COCOSOLIS Digital Campaign
    Concept The "Keep the Summer Glow" campaign captures that nostalgic moment when summer fades — the last wave of warmth and golden shine we want to hold on to. The wave moving behind the bottles, erasing the text in the sand, symbolizes passing summer days. The products remain centred, bathed in warm light — COCOSOLIS preserving the spirit of summer and natural tan. Creative Rationale The design translates the emotional essence of the campaign — the desire to preserve summer's warmth and glow — into a poetic visual scene. The wave's movement symbolises passing time while the bottles remain still — a sign that COCOSOLIS preserves natural beauty and the sun-kissed feeling long after the season ends. Hero banner (1920px × 600px / 800px × 800px) Email Newsletter ( 600px × 1580px) Facebook Ads (1080px × 1080px) — Square Format Motion Graphics…