COCOSOLIS Digital Campaign
IRENA ATANASOVA
Published
Concept
The “Keep the Summer Glow” campaign captures that nostalgic moment when summer fades — the last wave of warmth and golden shine we want to hold on to.
The wave moving behind the bottles, erasing the text in the sand, symbolizes passing summer days. The products remain centred, bathed in warm light — COCOSOLIS preserving the spirit of summer and natural tan.
Creative Rationale
The design translates the emotional essence of the campaign — the desire to preserve summer’s warmth and glow — into a poetic visual scene.
The wave’s movement symbolises passing time while the bottles remain still — a sign that COCOSOLIS preserves natural beauty and the sun-kissed feeling long after the season ends.
Hero banner (1920px × 600px / 800px × 800px)
Email Newsletter ( 600px × 1580px)
Facebook Ads (1080px × 1080px) — Square Format
Motion Graphics