Oversaw online communities with a combined 350,000 users and managed 20-30 moderators across timezones. Built and grew a content creator program to over 20 creators, achieving 1 million+ monthly UGC impressions. Planned and delivered event proposals, including project timelines, asset sourcing, logistics, and documentation. Tracked content performance and competitor activity to optimise processes and establish quarterly KPIs.

Community Ambassador at Paradox Interactive

February 1, 2023 - June 1, 2025

Developed a social media plan for Facebook, X/Twitter, Instagram, Discord, Reddit, TikTok and YouTube. Grew Facebook reach by 85%, Twitter followers by 50%, and Discord membership by 250%. Captured and edited short-form content using OBS Studio as well as Canva. Edited and formatted 35+ developer journals and 20+ patch releases on Steam as well as traditional forums. Collaborated with QA to document operational bugs and raise them to SMEs. Presented sentiment reports through monitoring player concerns and translating them into actionable feedback.

Marketing & Communications Intern at ART SG Singapore

November 1, 2022 - January 1, 2023

Managed outreach campaign to micro-influencers, and successfully engaged 20+ creators with ≤100k followers.

Programs Intern at Singapore Book Council

August 1, 2021 - November 1, 2021

Liaised with vendors and prepared marketing collateral for educational programs within Joomla CMS website.

Founder & Owner at Dnd World

November 1, 2018 - Present

Founded an organized play Discord server based on Dungeons & Dragons. Grew community to 20k+ members, 165k weekly messages and 100+ volunteer staff. Secured sponsorships with brands such as The Minions and led data-driven programs to increase engagement. Appointed as ambassador for Make a Wish International and fundraised over $10k for various charitable causes.