Irina Besman

UGC content creation project for VIVAIA, focused on producing lifestyle-driven, product-focused visuals showcasing footwear in everyday wear.

The brief was to create clean, relatable content highlighting comfort, design, and versatility while maintaining a modern, aesthetic visual style. Content was designed for use across social media and digital marketing channels, including paid advertising.

My work included creative planning, filming, styling, lighting, and editing, ensuring the final assets were brand-aligned and optimised for short-form platforms.

Examples available upon request due to paid advertising usage and client confidentiality.

UGC content creation project for FLIPT Phone Case, focused on creating clean, lifestyle-driven visuals showcasing the product’s design, functionality, and everyday usability.

The brief was to produce short-form content that felt natural, modern, and brand-aligned, suitable for social media marketing and paid advertising. Content highlighted the phone case in real-life use while maintaining a minimal, aesthetic visual style.

My responsibilities included concept development, filming, styling, lighting, and editing, delivering polished UGC optimised for short-form digital platforms.

Examples available upon request due to paid advertising usage and client confidentiality.

UGC content creation project for Arsis Jewellery, focused on showcasing jewellery in a natural, romantic setting.

The concept was centred around filming by a river, using natural light and movement to highlight the elegance, shine, and timeless feel of the jewellery. The content aimed to connect the pieces with nature, creating a soft, emotional visual narrative suited for bridal and wedding-focused marketing.

My work included concept development, location selection, filming, styling, lighting, and editing. Particular attention was given to capturing how the jewellery reflects in sunlight and how it complements the surrounding natural environment. Final assets were delivered optimised for short-form platforms and paid advertising use.

Examples available upon request due to paid advertising usage and client confidentiality.