Irina Mihut

Lead visual development for Apple’s global marketing campaigns across digital platforms and channels. Contribute to annual Apple product launches by delivering digital campaigns across 10 international markets while balancing global consistency with local cultural relevance. Help scope and plan projects, aligning creative execution with Apple brand standards and strategic goals. Oversee creative development and preparation for client reviews, ensuring concepts are polished, consistent and presentation-ready. Collaborate with producers, copywriters and localization teams to adapt creative work for diverse audiences. Provide feedback and guidance to freelance and junior designers to support effective collaboration and skill growth.

Collaborated with agencies to pitch creative ideas, refine narratives and deliver illustrations, storyboards and art direction for digital and print projects. Art directed and illustrated educational animated film content, contributing character design, visual worlds and storytelling frameworks for young audiences. Created storyboards and illustrations for animated explainer campaigns.

Freelance art direction and illustration support for agency and client projects, contributing to visual development, storytelling and campaign-ready creative assets across digital and print deliverables.