Ifwat

Contract role

In this role, I strategically elevated the Creative Team’s design capabilities focusing on impactful deliverables. I established an efficient design request process to streamline workflows, executed creative pitches for clients such as Mediacorp, National Heritage Board, NEA, and MOM. I also led the Creative Art Team, mentoring a Junior Art Director, and developed tailored design solutions to meet diverse client needs, enhancing brand storytelling and aligning design strategies with Viddsee's advertising and creative goals.

In this expanded role, I strategically elevated the Strategy & Commercial Team's design capabilities with a focus on impactful deliverables. Key achievements include revitalizing the SATS Publication’s brand and report design, innovating interactive digital tools for SATS Packaging, developing training modules for SATS Food Sales, leading design for sustainability and insights events, streamlining visual strategy for Sustainability Roundup, building the team’s website, rebranding the Insights Ecosystem platform, launching the Chef’s Council program design, and co-creating SATS' 2023 Brand Template to ensure consistent brand messaging.