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Hi, I’m Ifwat. I am a Communication Design Lead with a blended career spanning design operations, strategy, and storytelling. I translate complex ideas into clear, visually compelling designs and have led cross-functional teams on publications, data visualizations, infographics, and brand systems. I am passionate about turning insights into meaningful visual narratives and guiding creative work with a strategic mindset. I enjoy mentoring teams, delivering impact through thoughtful design, and collaborating across offices in the UK and Singapore. My work spans publications, sustainability and insights projects, and product-facing design, with a focus on storytelling, data visualization, and strategic communication. I thrive in cross-functional environments and love helping teams grow their design capabilities while delivering measurable outcomes.…Hi, I’m Ifwat. I am a Communication Design Lead with a blended career spanning design operations, strategy, and storytelling. I translate complex ideas into clear, visually compelling designs and have led cross-functional teams on publications, data visualizations, infographics, and brand systems. I am passionate about turning insights into meaningful visual narratives and guiding creative work with a strategic mindset. I enjoy mentoring teams, delivering impact through thoughtful design, and collaborating across offices in the UK and Singapore. My work spans publications, sustainability and insights projects, and product-facing design, with a focus on storytelling, data visualization, and strategic communication. I thrive in cross-functional environments and love helping teams grow their design capabilities while delivering measurable outcomes.

Ifwat

Creative Director, Motion Graphic Designer, Graphic Designer, +7

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Hi, I’m Ifwat. I am a Communication Design Lead with a blended career spanning design operations, strategy, and storytelling. I translate complex ideas into clear, visually compelling designs and have led cross-functional teams on publications, data visualizations, infographics, and brand systems. I am passionate about turning insights into meaningful visual narratives and guiding creative work with a strategic mindset. I enjoy mentoring teams, delivering impact through thoughtful design, and collaborating across offices in the UK and Singapore. My work spans publications, sustainability and insights projects, and product-facing design, with a focus on storytelling, data visualization, and strategic communication. I thrive in cross-functional environments and love helping teams grow their design capabilities while delivering measurable outcomes.…Hi, I’m Ifwat. I am a Communication Design Lead with a blended career spanning design operations, strategy, and storytelling. I translate complex ideas into clear, visually compelling designs and have led cross-functional teams on publications, data visualizations, infographics, and brand systems. I am passionate about turning insights into meaningful visual narratives and guiding creative work with a strategic mindset. I enjoy mentoring teams, delivering impact through thoughtful design, and collaborating across offices in the UK and Singapore. My work spans publications, sustainability and insights projects, and product-facing design, with a focus on storytelling, data visualization, and strategic communication. I thrive in cross-functional environments and love helping teams grow their design capabilities while delivering measurable outcomes.

Available to hire

Hi, I’m Ifwat. I am a Communication Design Lead with a blended career spanning design operations, strategy, and storytelling. I translate complex ideas into clear, visually compelling designs and have led cross-functional teams on publications, data visualizations, infographics, and brand systems. I am passionate about turning insights into meaningful visual narratives and guiding creative work with a strategic mindset.

I enjoy mentoring teams, delivering impact through thoughtful design, and collaborating across offices in the UK and Singapore. My work spans publications, sustainability and insights projects, and product-facing design, with a focus on storytelling, data visualization, and strategic communication. I thrive in cross-functional environments and love helping teams grow their design capabilities while delivering measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Malay

Advanced

Indonesian

Advanced

Work Experience

Communication Design Lead Strategy & Commercial Team at SATS

January 31, 2024 - August 17, 2025

In this expanded role, I strategically elevated the Strategy & Commercial Team's design capabilities with a focus on impactful deliverables. Key achievements include revitalizing the SATS Publication’s brand and report design, innovating interactive digital tools for SATS Packaging, developing training modules for SATS Food Sales, leading design for sustainability and insights events, streamlining visual strategy for Sustainability Roundup, building the team’s website, rebranding the Insights Ecosystem platform, launching the Chef’s Council program design, and co-creating SATS' 2023 Brand Template to ensure consistent brand messaging.

Associate Creative Director at Viddsee Pte Ltd

January 31, 2025 - August 17, 2025

In this role, I strategically elevated the Creative Team’s design capabilities focusing on impactful deliverables. I established an efficient design request process to streamline workflows, executed creative pitches for clients such as Mediacorp, National Heritage Board, NEA, and MOM. I also led the Creative Art Team, mentoring a Junior Art Director, and developed tailored design solutions to meet diverse client needs, enhancing brand storytelling and aligning design strategies with Viddsee's advertising and creative goals.

Communication Design Manager at Global Innovation Centre

June 30, 2023 - August 17, 2025

Managed global design requests for offices in the UK and Singapore, specializing in insights, sustainability, and design thinking projects. Achievements include pioneering the SGIC brand identity to enhance global brand recognition, crafting visual elements for SATS Insights Ecosystem, leading design collaboration for Singapore Airlines’ Food Innovation workshops, directing sustainability and insights publications, heading Singapore Airlines' Sustainability Engagement campaigns, and engineering SGIC Vault and Teams Channel to streamline digital collaboration.

Senior Designer (Data) at PropertyGuru Group

October 31, 2021 - August 17, 2025

Key member of the Experience Design Team specializing in Data Product design, collaborating with Data Science and Design Research teams. Delivered engaging visual stories and interactive experiences for Project Pascal. Led a six-month initiative to enhance agent dashboards with advanced Market Insights modules, significantly improving data accessibility and decision-making for users.

Designer at AMICULUM

May 31, 2021 - August 17, 2025

A key player on the Global Design Team focusing on data visualization and infographic design, collaborating with medical writers and clients like Bayer, Baxter, Santen, Amgen, and more. Delivered creative solutions across digital and print platforms, led the Takeda Oncology Compendium transforming complex medical information into clear visual stories, and collaborated with senior leadership to create data visualization decks that enhanced narrative clarity.

Visualization Manager at ZUU Co. Ltd.

July 31, 2017 - August 17, 2025

Liaised between CEO, CFO, and Content Manager to lead visual content marketing initiatives. Managed workflows for a team of freelance designers from project inception to execution. Directed creation of an infographic series for Maybank and managed the redesign of CIMB Securities' mobile site improving user experience and interface design.

Statistical Executive (Visualization & Dissemination) at Ministry of Manpower

October 31, 2016 - August 17, 2025

Disseminated labor market data through interactive infographics and videographics. Managed SharePoint content and conducted web analytics. Assisted the Minister of Manpower in a Parliament presentation. Led UI design for mobile web optimization.

Platoon Commander (Reservist) at Singapore Armed Forces

October 1, 2012 - Present

Oversaw administrative, training, and performance initiatives for the platoon. Developed and nurtured a positive platoon culture with focus on welfare and morale, enhancing performance and collaboration. Orchestrated Exercise Mousedeer, leading the Security Company's Quick Reaction Force to heightened operational readiness.

Consumer Proposition Designer at Chubb

May 1, 2025 - November 30, 2025

Contract role