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I am a Visual Communication Designer based in Yogyakarta, Indonesia, specializing in brand communication and visual systems. I bridge cultural heritage with modern aesthetics to create intentional, on-brand identities that tell stories through every element. From concept to execution, I translate complex ideas into cohesive systems that feel authentic and contemporary. In practice, I work across jewelry direction, branding for hospitality spaces, and exhibitions, delivering fast, reliable, and detail-oriented design for both digital and physical platforms.…I am a Visual Communication Designer based in Yogyakarta, Indonesia, specializing in brand communication and visual systems. I bridge cultural heritage with modern aesthetics to create intentional, on-brand identities that tell stories through every element. From concept to execution, I translate complex ideas into cohesive systems that feel authentic and contemporary. In practice, I work across jewelry direction, branding for hospitality spaces, and exhibitions, delivering fast, reliable, and detail-oriented design for both digital and physical platforms.

Irvan Kusumayudha

Graphic Designer, Brand Designer, Product Designer, +3

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I am a Visual Communication Designer based in Yogyakarta, Indonesia, specializing in brand communication and visual systems. I bridge cultural heritage with modern aesthetics to create intentional, on-brand identities that tell stories through every element. From concept to execution, I translate complex ideas into cohesive systems that feel authentic and contemporary. In practice, I work across jewelry direction, branding for hospitality spaces, and exhibitions, delivering fast, reliable, and detail-oriented design for both digital and physical platforms.…I am a Visual Communication Designer based in Yogyakarta, Indonesia, specializing in brand communication and visual systems. I bridge cultural heritage with modern aesthetics to create intentional, on-brand identities that tell stories through every element. From concept to execution, I translate complex ideas into cohesive systems that feel authentic and contemporary. In practice, I work across jewelry direction, branding for hospitality spaces, and exhibitions, delivering fast, reliable, and detail-oriented design for both digital and physical platforms.

Available to hire

I am a Visual Communication Designer based in Yogyakarta, Indonesia, specializing in brand communication and visual systems. I bridge cultural heritage with modern aesthetics to create intentional, on-brand identities that tell stories through every element. From concept to execution, I translate complex ideas into cohesive systems that feel authentic and contemporary.

In practice, I work across jewelry direction, branding for hospitality spaces, and exhibitions, delivering fast, reliable, and detail-oriented design for both digital and physical platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Event Brand Designer at Jogja Crosscultural

December 1, 2019 - July 1, 2022

Designed and executed brand identity and event visuals for cross-cultural events, including posters, signage, and social content; ensured cohesive brand system across event collateral.

Brand Developer at Baker House

December 1, 2024 - July 1, 2025

Brand development and strategy for clients, contributing to brand systems and identity creation.

Senior Product Designer at SWEDA.Co

December 1, 2024 - July 1, 2025

Led end-to-end product development for jewelry collections, transforming cultural heritage motifs and mythological symbols into minimalist, modern silhouettes; directed product lookbooks, releases, and premium packaging; oversaw the transition from cultural research to manufacturing while maintaining high-fidelity design standards.

Event Brand Designer at Jogja Crosscultur

December 1, 2019 - July 1, 2022

Led branding for events and experiences, shaping identity, visual storytelling, and communication assets. Directed posters, signage, social media content, and merchandise to maintain a cohesive brand signature across campaigns.

Brand Development at Baker House

December 1, 2024 - July 1, 2025

Brand Strategy & Identity: Conceptualized the full brand identity and market positioning as Yogyakarta's first artisan egg tart shop. Creative Direction: Directed all photography art direction, graphic standards, and premium packaging development. Spatial Experience: Curated the shop’s physical atmosphere through custom merchandise and interior visual elements.

Event Brand Designer at Jogja Crossculture

December 1, 2019 - July 1, 2022

Brand development for events; led visual storytelling, posters, signage, social media content, and merchandise for international audiences.

Event Brand Designer at Jogja Crossculture

August 1, 2023 - November 1, 2023

Continued involvement in event branding projects including on-site visuals during August 2023 – November 2023 (Magelang).

Brand Developer / Brand Strategy & Identity at Baker House

December 1, 2024 - July 1, 2025

Brand Strategy & Identity: Conceptualized the full brand identity and market positioning as Yogyakarta's first artisan egg tart shop. Creative Direction: Directed photography art direction, graphic standards, and premium packaging development. Spatial Experience: Curated the shop’s physical atmosphere through custom merchandise and interior visual elements.