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Digital Marketing Professional with over 4 years of experience in performance marketing and media strategy. Skilled in managing full-funnel paid media campaigns on Meta, Google, TikTok, Marketplace, LinkedIn, and Bing Ads. Experienced in driving growth and efficiency through data-driven strategies, cross-channel optimization, and close collaboration with sales and analytics teams. Certified by Meta, TikTok, and Google, with a proven record of improving lead generation performance and reducing acquisition costs…Digital Marketing Professional with over 4 years of experience in performance marketing and media strategy. Skilled in managing full-funnel paid media campaigns on Meta, Google, TikTok, Marketplace, LinkedIn, and Bing Ads. Experienced in driving growth and efficiency through data-driven strategies, cross-channel optimization, and close collaboration with sales and analytics teams. Certified by Meta, TikTok, and Google, with a proven record of improving lead generation performance and reducing acquisition costs

Irvan Nugroho

Performance Marketer, Digital Marketer, Marketing Strategist, +3

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Digital Marketing Professional with over 4 years of experience in performance marketing and media strategy. Skilled in managing full-funnel paid media campaigns on Meta, Google, TikTok, Marketplace, LinkedIn, and Bing Ads. Experienced in driving growth and efficiency through data-driven strategies, cross-channel optimization, and close collaboration with sales and analytics teams. Certified by Meta, TikTok, and Google, with a proven record of improving lead generation performance and reducing acquisition costs…Digital Marketing Professional with over 4 years of experience in performance marketing and media strategy. Skilled in managing full-funnel paid media campaigns on Meta, Google, TikTok, Marketplace, LinkedIn, and Bing Ads. Experienced in driving growth and efficiency through data-driven strategies, cross-channel optimization, and close collaboration with sales and analytics teams. Certified by Meta, TikTok, and Google, with a proven record of improving lead generation performance and reducing acquisition costs

Available to hire

Digital Marketing Professional with over 4 years of experience in performance marketing and media strategy. Skilled in managing full-funnel paid media campaigns on Meta, Google, TikTok, Marketplace, LinkedIn, and Bing Ads.

Experienced in driving growth and efficiency through data-driven strategies, cross-channel optimization, and close collaboration with sales and analytics teams. Certified by Meta, TikTok, and Google, with a proven record of improving lead generation performance and reducing acquisition costs

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Indonesian

Fluent

Work Experience

Performance Marketing Specialist at Mekari

May 1, 2025 - Present

As a Performance Marketing professional at Mekari, I manage end-to-end paid advertising for B2B SaaS products, primarily Mekari Jurnal. My responsibilities include planning, executing, and optimizing campaigns across Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, and TikTok Ads to drive high-quality leads and improve conversion efficiency. I focus on full-funnel strategies, A/B testing, and data-driven optimization to reduce CPL and improve SQL quality. I work closely with analytics, telemarketing, and sales teams to ensure campaign performance aligns with revenue and business objectives.

Digital Executive at i-dac Indonesia

November 1, 2024 - May 1, 2025

Managed comprehensive digital media campaigns for clients in the automotive and finance industries. Collaborated directly with operations and creative teams to achieve campaign KPIs. Developed media strategies and media plans for paid campaigns across Meta, Google, TikTok, and Programmatic Ads. Maintained communication and built strong relationships with media partners and third-party agencies for campaign collaborations. Provided regular insights and updates on the latest digital media trends. Participated as part of the new business pitch team to support client acquisition.

Performance Marketing Specialist at Boleh Dicoba Digital

April 1, 2022 - November 1, 2024

Managed more than 8 clients monthly across various industries, including finance, fashion, skincare, and education. Successfully increased ad spend and GMV by over 40% within one year. Handled full-funnel advertising across Meta, Google, TikTok, LinkedIn, and Marketplace Ads. Planned and executed marketing strategies aligned with each client’s business goals. Measured and reported paid campaign performance, assessed against KPIs, and identified optimization opportunities. Conducted industry trend analysis and applied insights to improve campaign results. Set up and optimized tracking using Google Tag Manager (GTM) and Meta Pixel. Provided strategic recommendations for future campaigns, including budget allocation, objectives, creative direction, and best practices. Achieved an 80% client retention rate in 2023 –2024.

Junior Digital Marketing at Pasarnow

September 1, 2021 - April 1, 2022

At Pasarnow, an e-commerce platform, I planned and optimized paid advertising campaigns across Meta Ads, Google Ads, and marketplace platforms to drive user acquisition and registrations. By leveraging performance data and attribution tools such as AppsFlyer, I successfully reduced Cost per Register by up to 40% while improving overall campaign efficiency and audience targeting.