Irvan Nugroho

As a Performance Marketing professional at Mekari, I manage end-to-end paid advertising for B2B SaaS products, primarily Mekari Jurnal. My responsibilities include planning, executing, and optimizing campaigns across Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, and TikTok Ads to drive high-quality leads and improve conversion efficiency. I focus on full-funnel strategies, A/B testing, and data-driven optimization to reduce CPL and improve SQL quality. I work closely with analytics, telemarketing, and sales teams to ensure campaign performance aligns with revenue and business objectives.

Managed comprehensive digital media campaigns for clients in the automotive and finance industries. Collaborated directly with operations and creative teams to achieve campaign KPIs. Developed media strategies and media plans for paid campaigns across Meta, Google, TikTok, and Programmatic Ads. Maintained communication and built strong relationships with media partners and third-party agencies for campaign collaborations. Provided regular insights and updates on the latest digital media trends. Participated as part of the new business pitch team to support client acquisition.

Managed more than 8 clients monthly across various industries, including finance, fashion, skincare, and education. Successfully increased ad spend and GMV by over 40% within one year. Handled full-funnel advertising across Meta, Google, TikTok, LinkedIn, and Marketplace Ads. Planned and executed marketing strategies aligned with each client’s business goals. Measured and reported paid campaign performance, assessed against KPIs, and identified optimization opportunities. Conducted industry trend analysis and applied insights to improve campaign results. Set up and optimized tracking using Google Tag Manager (GTM) and Meta Pixel. Provided strategic recommendations for future campaigns, including budget allocation, objectives, creative direction, and best practices. Achieved an 80% client retention rate in 2023 –2024.