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I am a versatile leader with over 20 years of experience spanning software development, digital marketing, and commercial strategy, specializing deeply in the travel and hospitality industry. Throughout my career, I have built and led cross-functional teams, launched digital transformations, and developed scalable revenue models across agencies, corporate headquarters, and consultancy environments. My expertise lies in aligning digital platforms such as GA4, CMS, CRM, BI tools, and Ecommerce with sales and operational goals to deliver sustainable business outcomes. I take pride in bridging technical, commercial, and leadership domains, successfully managing portfolios generating over $100M in revenue while optimizing marketing spends and leading projects achieving significant business growth. As a leader and innovator, I continuously seek new challenges in product design, BI system architecture, and digital transformation to create impactful solutions for the hospitality sector.…I am a versatile leader with over 20 years of experience spanning software development, digital marketing, and commercial strategy, specializing deeply in the travel and hospitality industry. Throughout my career, I have built and led cross-functional teams, launched digital transformations, and developed scalable revenue models across agencies, corporate headquarters, and consultancy environments. My expertise lies in aligning digital platforms such as GA4, CMS, CRM, BI tools, and Ecommerce with sales and operational goals to deliver sustainable business outcomes. I take pride in bridging technical, commercial, and leadership domains, successfully managing portfolios generating over $100M in revenue while optimizing marketing spends and leading projects achieving significant business growth. As a leader and innovator, I continuously seek new challenges in product design, BI system architecture, and digital transformation to create impactful solutions for the hospitality sector.

Loo Chen Faun (Irvine)

Product Designer, Digital Marketer, Web Developer, +2

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I am a versatile leader with over 20 years of experience spanning software development, digital marketing, and commercial strategy, specializing deeply in the travel and hospitality industry. Throughout my career, I have built and led cross-functional teams, launched digital transformations, and developed scalable revenue models across agencies, corporate headquarters, and consultancy environments. My expertise lies in aligning digital platforms such as GA4, CMS, CRM, BI tools, and Ecommerce with sales and operational goals to deliver sustainable business outcomes. I take pride in bridging technical, commercial, and leadership domains, successfully managing portfolios generating over $100M in revenue while optimizing marketing spends and leading projects achieving significant business growth. As a leader and innovator, I continuously seek new challenges in product design, BI system architecture, and digital transformation to create impactful solutions for the hospitality sector.…I am a versatile leader with over 20 years of experience spanning software development, digital marketing, and commercial strategy, specializing deeply in the travel and hospitality industry. Throughout my career, I have built and led cross-functional teams, launched digital transformations, and developed scalable revenue models across agencies, corporate headquarters, and consultancy environments. My expertise lies in aligning digital platforms such as GA4, CMS, CRM, BI tools, and Ecommerce with sales and operational goals to deliver sustainable business outcomes. I take pride in bridging technical, commercial, and leadership domains, successfully managing portfolios generating over $100M in revenue while optimizing marketing spends and leading projects achieving significant business growth. As a leader and innovator, I continuously seek new challenges in product design, BI system architecture, and digital transformation to create impactful solutions for the hospitality sector.

Available to hire

I am a versatile leader with over 20 years of experience spanning software development, digital marketing, and commercial strategy, specializing deeply in the travel and hospitality industry. Throughout my career, I have built and led cross-functional teams, launched digital transformations, and developed scalable revenue models across agencies, corporate headquarters, and consultancy environments. My expertise lies in aligning digital platforms such as GA4, CMS, CRM, BI tools, and Ecommerce with sales and operational goals to deliver sustainable business outcomes.

I take pride in bridging technical, commercial, and leadership domains, successfully managing portfolios generating over $100M in revenue while optimizing marketing spends and leading projects achieving significant business growth. As a leader and innovator, I continuously seek new challenges in product design, BI system architecture, and digital transformation to create impactful solutions for the hospitality sector.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Malay

Intermediate

Work Experience

Product Design Specialist at Radiant1 Sdn Bhd

December 31, 2024 - August 29, 2025

Led the design and development of five commercial products focused on hotel performance and business intelligence including a Revenue Management System, Business Intelligence Platform, Space Management Tool, Group Sales Management System, and Property Management System. Successfully developed multi-source data workflows supporting hotel decision-making through real-time, self-serve BI solutions. Pioneered automation and integration flows using Google Apps Script and Power Query to drastically reduce manual reporting processes, and created interactive dashboards using Looker Studio and AWS QuickSight. Collaborated closely with development and data engineering teams to implement UI/UX in React and build flexible reporting and forecasting relational structures.

Head of Marketing at Cornerstone Xstate Sdn Bhd

August 31, 2022 - August 29, 2025

Developed digital marketing strategies focused on lead generation and brand positioning, successfully achieving first-tier KPIs within two months. Managed and expanded digital advertising channels including display, video, programmatic, and social ads. Implemented marketing communications utilizing email marketing, web notifications, personalization, and chatbot messaging. Supported sales, talent acquisition, and digital automation across departments. Led internal and external teams to support company growth. Oversaw system upgrades and project managed timelines for service providers and vendors to support property and real estate marketing efforts.

Director, Digital Marketing at Berjaya Hotels & Resorts Sdn Bhd

May 31, 2021 - August 29, 2025

Directed digital transformation and marketing initiatives for 18 hotel properties across multiple countries, improving group annual revenues by 30% and reducing advertising expenses by 28%. Enhanced online presence driving a 200% increase in website traffic and expanding the customer database by 438%. Developed digital strategies integrated with sales, revenue management, and business development, managing cross-channel campaigns and vendor partnerships. Led and developed digital marketing teams while coordinating revenue and pricing strategy with commercial leadership. Managed special projects, industrial event participation, and group digital policy development.

Regional Director (Co-Founder) at Hospitality Integrated Technology Sdn Bhd

August 31, 2018 - August 29, 2025

Co-founded and expanded a digital agency specializing in travel and hospitality technologies. Delivered digital marketing, SEO, software implementation, pricing strategy, revenue optimization, CRM, email marketing, and web analytics services to a portfolio of up to 80 hotels across Malaysia, Vietnam, and Japan. Achieved client revenue growth of 125% and company turnover growth of 200%. Managed sales, account relationships with C-suite stakeholders, and developed strategic plans for business growth. Led team development, departmental process standardization, and vendor management.

Director (Founder) at Tourstech Solutions / United Travel Solutions

August 31, 2009 - August 29, 2025

Founded and directed development of online reservation and CRM systems for travel agencies, tour operators, hotels, airlines, and transportation providers. Delivered marketing automation, API integration, relational database design, user training, and infrastructure setup. Successfully deployed online travel portals for 20 agencies and developed a Tour Management System integrating third-party inventories and payment facilities. Managed project lifecycle, coding standards, technical documentation, sales, and client account management.

Web Developer - Team Lead at Entellium Technologies

August 31, 2003 - August 29, 2025

Led a team in web application development for CRM, sales automation, marketing automation, and loyalty management systems using ASP.net and VB.net within Visual Studio. Maintained and evolved web applications according to technology changes, developed reusable code libraries, designed relational databases, and handled project implementation including quality testing and UAT. Managed client communications and full project lifecycle delivery.