Founder & Chocolatier at Palette

- Built a niche, high‑end brand from scratch defining product, pricing, positioning, and day‑to‑day operations end‑to‑end - Developed and executed the social media content calendar, aligning posts with launches, holidays, and collaborations. - Ideated, filmed, and edited short‑form videos and Stories showcasing behind‑the‑scenes production, events, and daily life of the brand - Created all visuals and copy for Instagram, turning product and brand values into relatable, human‑centred content - Grew a loyal audience and repeat customers through consistent, authentic Instagram communication and collaborations - Collaborated with UGC creators and micro‑influencers, providing briefs, coordinating product seeding, and repurposing their content into Reels and Stories that matched the brand’s visual identity