Led UK-focused media outreach and PR, managing the full press cycle—from releases and speeches to interviews and relationship-building. Produced performance-led social media content that contributed to sold-out events and boosted online engagement by 65%, driving over 3,000 ticket conversions across London, Cardiff, and Birmingham. Built relationships with UK-based journalists, influencers, and community leaders to drive targeted outreach and increase campaign reach and engagement.

Senior Digital Marketing Specialist at Pogodin Academy

March 31, 2024 - October 2, 2025

Redesigned brand positioning and launched new acquisition channels, including SEO and YouTube. Planned and executed full-funnel B2C digital marketing campaigns across Meta, Google Ads, TikTok, and YouTube with a strong storytelling focus, combining audience segmentation, channel strategy, and A/B testing to optimize paid media and content funnels, resulting in a ROI increase from 150% to 315%. Collaborated with product, development, and sales teams to align marketing with commercial goals, while mentoring junior creatives across channels.

Performance Marketing Specialist at Step LLC

May 31, 2023 - October 2, 2025

Developed and executed full-funnel marketing strategies for online education products, leading a cross-functional team across paid media, content, and conversion. Achieved 310% ROI and 3.5x growth in purchases by optimizing ad performance (Meta, Google, TikTok), landing pages, and budget allocation. Used HubSpot for CRM and automation, Semrush for SEO, and built high-converting websites and landing pages on WordPress, Wix, and Tilda.

Digital Marketing Specialist at IK Marketing Agency

February 28, 2022 - October 2, 2025

Delivered multi-channel digital campaigns across Meta, TikTok, YouTube, and Instagram, optimizing performance through A/B testing, segmentation, and creative iteration. Managed full-cycle client delivery: briefs, strategy meetings, reporting, performance reviews, and campaign handover. Created tailored content funnels and storytelling. Collaborated with designers and editors. Analyzed campaign performance using Google Analytics and Meta Ads Manager to inform strategic recommendations, support brand repositioning, and improve client outcomes.

B2B Account Manager at Nano-Formula LLC

January 31, 2018 - October 2, 2025

Managed a portfolio of key B2B clients and distributors, achieving 20% year-over-year growth. Created co-branded marketing campaigns and sales activations to support partner sell-through and drive product demand. Maintained an 89% client retention rate through consistent value delivery, proactive communication, and tailored support. Represented the company at major industry exhibitions and conferences to strengthen client relationships and increase brand awareness.