IrynaK1

Led UK-focused media outreach and PR, managing the full press cycle—from releases and speeches to interviews and relationship-building. Produced performance-led social media content that contributed to sold-out events and boosted online engagement by 65%, driving over 3,000 ticket conversions across London, Cardiff, and Birmingham. Built relationships with UK-based journalists, influencers, and community leaders to drive targeted outreach and increase campaign reach and engagement.

Redesigned brand positioning and launched new acquisition channels, including SEO and YouTube. Planned and executed full-funnel B2C digital marketing campaigns across Meta, Google Ads, TikTok, and YouTube with a strong storytelling focus, combining audience segmentation, channel strategy, and A/B testing to optimize paid media and content funnels, resulting in a ROI increase from 150% to 315%. Collaborated with product, development, and sales teams to align marketing with commercial goals, while mentoring junior creatives across channels.

Developed and executed full-funnel marketing strategies for online education products, leading a cross-functional team across paid media, content, and conversion. Achieved 310% ROI and 3.5x growth in purchases by optimizing ad performance (Meta, Google, TikTok), landing pages, and budget allocation. Used HubSpot for CRM and automation, Semrush for SEO, and built high-converting websites and landing pages on WordPress, Wix, and Tilda.