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I am deeply passionate about business and believe no venture should fail without proper planning and strategy. I’m an out-of-the-box thinker, a critical, ambitious, easy-going individual who loves applying entrepreneurial skills to help a business grow. Wherever my journey takes me, I aim to bring a business from its start to a future-ready stage. I’ve held multiple volunteer roles across Hospitality, Management, Marketing and Digital Marketing, and I enjoy travel and food. I’ve lived and worked in England, Perth, Melbourne, and Kuala Lumpur.…I am deeply passionate about business and believe no venture should fail without proper planning and strategy. I’m an out-of-the-box thinker, a critical, ambitious, easy-going individual who loves applying entrepreneurial skills to help a business grow. Wherever my journey takes me, I aim to bring a business from its start to a future-ready stage. I’ve held multiple volunteer roles across Hospitality, Management, Marketing and Digital Marketing, and I enjoy travel and food. I’ve lived and worked in England, Perth, Melbourne, and Kuala Lumpur.

Isaac Voo

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I am deeply passionate about business and believe no venture should fail without proper planning and strategy. I’m an out-of-the-box thinker, a critical, ambitious, easy-going individual who loves applying entrepreneurial skills to help a business grow. Wherever my journey takes me, I aim to bring a business from its start to a future-ready stage. I’ve held multiple volunteer roles across Hospitality, Management, Marketing and Digital Marketing, and I enjoy travel and food. I’ve lived and worked in England, Perth, Melbourne, and Kuala Lumpur.…I am deeply passionate about business and believe no venture should fail without proper planning and strategy. I’m an out-of-the-box thinker, a critical, ambitious, easy-going individual who loves applying entrepreneurial skills to help a business grow. Wherever my journey takes me, I aim to bring a business from its start to a future-ready stage. I’ve held multiple volunteer roles across Hospitality, Management, Marketing and Digital Marketing, and I enjoy travel and food. I’ve lived and worked in England, Perth, Melbourne, and Kuala Lumpur.

Available to hire

I am deeply passionate about business and believe no venture should fail without proper planning and strategy. I’m an out-of-the-box thinker, a critical, ambitious, easy-going individual who loves applying entrepreneurial skills to help a business grow.

Wherever my journey takes me, I aim to bring a business from its start to a future-ready stage. I’ve held multiple volunteer roles across Hospitality, Management, Marketing and Digital Marketing, and I enjoy travel and food. I’ve lived and worked in England, Perth, Melbourne, and Kuala Lumpur.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Performance Marketing Specialist at Freelance

October 1, 2024 - Present

Managed accounts with ad budgets RM3,000–RM50,000 across Facebook, Google, X, TikTok, and LinkedIn. Executed campaigns in Malaysia, Singapore, USA, Japan, Mexico, South Africa, Australia, the UK, France, Germany, Italy, Spain, Brazil, Colombia, Dubai, Saudi Arabia, and Thailand. Led a Black Friday sports tech brand campaign with ROAS over 7x, contributing to partnerships with the Australian Open and BAM.

Manager, Digital Performance (Growth & Strategy) at Involve Asia

March 1, 2024 - September 30, 2024

Led cross-department initiatives (Community, Content, Data) to pre-generate content, define KPIs, and build an internal marketing funnel. Focused on driving users toward RM40 earnings for cash-out eligibility. Coordinated with an external agency for EDM requests and weekly reporting. Projects centered on educating newcomers to affiliate marketing and optimizing the publisher journey.

Stage Manager, Digital Performance (Paid Ads) at Involve Asia

September 1, 2023 - March 31, 2024

Oversee all paid digital marketing ads on Facebook and Google; developed omnichannel budgets and Always-On and Tactical structures. Rebuilt Google Ads to reduce CPA from RM7 to RM3.50 within three months; restructured Facebook ad sets, refined SEM bidding, and optimized PMax/DSA signals. Implemented new acquisition goals (Complete KYC, Generate Links) and aligned attribution with Data team.

Freelance Performance Digital Marketing Specialist

February 1, 2023 - September 30, 2023

Managed Paid Marketing, Planning and Strategy across Google & Facebook for multiple clients across Education, Travel, Pet Food, Fintech, etc., servicing markets in Spain, UAE, Singapore, Australia, and more. Provided strategic PPC recommendations and campaign optimization for diverse sectors.

Performance Digital Marketing Executive (Media Buyer) at Recommend Group (Sejasa.com, Recommend.my)

August 1, 2022 - January 31, 2023

SAAS-focused paid campaigns across Facebook, Google, and TikTok. Restructured campaigns, optimized targeting, managed budgets, and pursued customer-centric growth. Created in-house ads, managed Unbounce landing pages, and coordinated app push notifications. Delivered weekly performance updates.

Performance Digital Marketing Executive (Media Buyer) at MyParcel Asia

January 1, 2022 - July 31, 2022

Managed paid ads across Facebook and Google for SAAS. Increased signups from 20 to 60 daily; reduced CPA from RM15 to RM10 within 3 months. Improved English ad copy and delivered strong ROAS across campaigns, including partnerships such as with Flash Express.

Performance Digital Marketing Executive (Media Buyer) at Dentsu Malaysia

November 1, 2019 - December 31, 2021

Handled accounts including Panasonic, Shiseido, BioLife with budgets over USD 2.5M. Managed Google, Facebook, Shopee, and Lazada ads; performed data-driven analysis to inform campaign optimization; collaborated with planners and creatives to drive client performance.