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I'm Isabel Bautista, a social media manager and content strategist with 16+ years of experience helping high-profile brands grow audiences and connect with real people across Instagram, Facebook, LinkedIn and beyond. I thrive in multi-account environments, manage content from concept to publish, and tailor on-brand storytelling to each platform while driving measurable results. Most recently I led social media for a national ASX-listed company as the sole in-house resource, delivering growth and data-driven optimization. I'm excited to bring these skills into the property and real estate sector, helping teams tell compelling brand stories and engage communities online.…I'm Isabel Bautista, a social media manager and content strategist with 16+ years of experience helping high-profile brands grow audiences and connect with real people across Instagram, Facebook, LinkedIn and beyond. I thrive in multi-account environments, manage content from concept to publish, and tailor on-brand storytelling to each platform while driving measurable results. Most recently I led social media for a national ASX-listed company as the sole in-house resource, delivering growth and data-driven optimization. I'm excited to bring these skills into the property and real estate sector, helping teams tell compelling brand stories and engage communities online.

Isabel Bautista

Social Media Manager, Content Producer, Content Creator, +2

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I'm Isabel Bautista, a social media manager and content strategist with 16+ years of experience helping high-profile brands grow audiences and connect with real people across Instagram, Facebook, LinkedIn and beyond. I thrive in multi-account environments, manage content from concept to publish, and tailor on-brand storytelling to each platform while driving measurable results. Most recently I led social media for a national ASX-listed company as the sole in-house resource, delivering growth and data-driven optimization. I'm excited to bring these skills into the property and real estate sector, helping teams tell compelling brand stories and engage communities online.…I'm Isabel Bautista, a social media manager and content strategist with 16+ years of experience helping high-profile brands grow audiences and connect with real people across Instagram, Facebook, LinkedIn and beyond. I thrive in multi-account environments, manage content from concept to publish, and tailor on-brand storytelling to each platform while driving measurable results. Most recently I led social media for a national ASX-listed company as the sole in-house resource, delivering growth and data-driven optimization. I'm excited to bring these skills into the property and real estate sector, helping teams tell compelling brand stories and engage communities online.

Available to hire

I’m Isabel Bautista, a social media manager and content strategist with 16+ years of experience helping high-profile brands grow audiences and connect with real people across Instagram, Facebook, LinkedIn and beyond. I thrive in multi-account environments, manage content from concept to publish, and tailor on-brand storytelling to each platform while driving measurable results.

Most recently I led social media for a national ASX-listed company as the sole in-house resource, delivering growth and data-driven optimization. I’m excited to bring these skills into the property and real estate sector, helping teams tell compelling brand stories and engage communities online.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Marketing & Corporate Relations Officer at Boom Logistics

August 1, 2023 - Present

Sole social media and marketing lead for a national ASX-listed company. Full ownership of social media strategy, content creation, scheduling, community management, paid campaigns and performance reporting across all business and project channels. Developed and executed comprehensive social media strategies for multiple concurrent accounts with distinct audiences and brand voices. Created, scheduled and published content across Instagram, Facebook and LinkedIn, managing the full content calendar from ideation through production, approval and publishing. Managed community engagement, planned paid campaigns, monitored performance, and reported insights to inform strategy. Produced all visual content in-house, stayed ahead of platform trends, and collaborated with the CEO and stakeholders to align content with objectives. Achieved growth from 0 to 16,000+ LinkedIn followers and 0 to 10,000+ Facebook followers within two years; delivered 56% organic growth in 8 months and elevated brand re

Digital Marketing & Automation Specialist at Liberty Oz / My Little House / CAOS (Three brands)

July 1, 2022 - July 1, 2023

Managed social media content and digital marketing across three brands simultaneously, each with distinct voice and audience. Created and scheduled content calendars, produced visual assets and copy per brand, monitored engagement, and adjusted content based on performance. Led paid social campaigns and EDM activity to drive product awareness, traffic and conversions.

Operations Manager / Digital Marketing Coordinator / Marketing Assistant at Practice Paradox Pty Ltd

January 1, 2011 - November 1, 2021

Managed social media strategy and campaigns across 50+ client accounts, coordinating content calendars, writing copy, producing graphics, and scheduling across Facebook, LinkedIn and Instagram. Monitored analytics to inform strategy, built and led a marketing team of 2 to 8 specialists, and contributed to client successes including two Gold Partner recognitions. Built and led a marketing team from 2 to 8 specialists, overseeing social media delivery, quality and client satisfaction. Directed digital strategies contributing to two clients winning Xero Gold Partner of the Year.

Marketing Coordinator at Bahrain Hydraulic Co. W.L.L.

December 1, 2006 - December 1, 2010

Coordinated marketing materials and promotional campaigns for a B2B business; supported client communications and managed internal marketing collateral.