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I specialize in supporting companies and marketing teams in building and evolving their brands, addressing challenges related to visual consistency, positioning and communication through creative direction, strategically driven design and end-to-end management of graphic projects, with the goal of delivering effective visual solutions that drive brand value and business performance. I bring extensive experience across industries and channels, collaborating with marketing, product and external suppliers to develop cohesive visual systems, adapt brand identities across formats and touchpoints, and lead teams toward delivering on-brand creative that resonates with audiences.…I specialize in supporting companies and marketing teams in building and evolving their brands, addressing challenges related to visual consistency, positioning and communication through creative direction, strategically driven design and end-to-end management of graphic projects, with the goal of delivering effective visual solutions that drive brand value and business performance. I bring extensive experience across industries and channels, collaborating with marketing, product and external suppliers to develop cohesive visual systems, adapt brand identities across formats and touchpoints, and lead teams toward delivering on-brand creative that resonates with audiences.

Isabel Gueren

Graphic Designer, Brand Designer, Packaging Designer, +2

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I specialize in supporting companies and marketing teams in building and evolving their brands, addressing challenges related to visual consistency, positioning and communication through creative direction, strategically driven design and end-to-end management of graphic projects, with the goal of delivering effective visual solutions that drive brand value and business performance. I bring extensive experience across industries and channels, collaborating with marketing, product and external suppliers to develop cohesive visual systems, adapt brand identities across formats and touchpoints, and lead teams toward delivering on-brand creative that resonates with audiences.…I specialize in supporting companies and marketing teams in building and evolving their brands, addressing challenges related to visual consistency, positioning and communication through creative direction, strategically driven design and end-to-end management of graphic projects, with the goal of delivering effective visual solutions that drive brand value and business performance. I bring extensive experience across industries and channels, collaborating with marketing, product and external suppliers to develop cohesive visual systems, adapt brand identities across formats and touchpoints, and lead teams toward delivering on-brand creative that resonates with audiences.

Available to hire

I specialize in supporting companies and marketing teams in building and evolving their brands, addressing challenges related to visual consistency, positioning and communication through creative direction, strategically driven design and end-to-end management of graphic projects, with the goal of delivering effective visual solutions that drive brand value and business performance.

I bring extensive experience across industries and channels, collaborating with marketing, product and external suppliers to develop cohesive visual systems, adapt brand identities across formats and touchpoints, and lead teams toward delivering on-brand creative that resonates with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Italian

Beginner

Work Experience

Senior Graphic Designer at Oversea Partners SpA

August 1, 2025 - Present

Developed branding and packaging design for the Fresh Up and Care Up brands, creating coherent and differentiated visual identities at the point of sale. Designed graphic assets for communication, marketing and trade aligned with each brand’s commercial objectives. Contributed to product positioning and visibility through strategic visual solutions that support purchase decision-making.

Senior Graphic Designer at Chilean Air Force

April 1, 2022 - July 1, 2025

Led the redesign and standardization of the institutional visual identity (2022–2026), ensuring brand consistency across all touchpoints. Optimized internal and external communication through improved graphic materials and visual guidelines, strengthening message clarity and consistency. Drove the update of digital channels aligned with the new identity, enhancing brand perception and presence.

Senior Graphic Designer (Freelance) at Self-employed (Freelance)

March 1, 2021 - March 1, 2022

Delivered branding, editorial design and packaging projects for SMEs and personal brands, tailoring each solution to the client’s context and goals. Managed client relationships end-to-end, from briefing to final delivery, ensuring clarity and on-time execution.

Senior Graphic Designer at DBS Beauty Store

September 1, 2020 - February 1, 2021

Developed graphic materials for launch and promotional campaigns across digital media, retail and packaging. Collaborated closely with the marketing team to ensure accurate and effective visual implementation of campaigns. Enhanced brand presence and product visual impact across multiple points of sale.

Brand Designer at Asiamérica

January 1, 2020 - February 1, 2020

Developed naming, visual identity and graphic systems for the in-house brands Novahûs and Volta in the home and technology categories. Built brands from the ground up, defining their visual positioning and ensuring consistency across all touchpoints. Implemented brand guidelines and visual standards to support launch and growth.

Head of In-House Brands Design at Adelco Ltda

May 1, 2015 - November 1, 2019

Led identity and packaging design for private label brands, ensuring visual coherence and alignment with commercial strategy. Developed graphic materials for marketing, point of sale and internal communication, strengthening message clarity and brand consistency. Coordinated with printers, suppliers and the commercial team to ensure quality standards and on-time production.

Creative Director at Piensa de Nuevo Ltda

May 1, 2015 - December 1, 2015

Developed graphic campaigns, editorial pieces and product photography for clients across multiple industries. Adapted visual styles and messaging to the specific needs of the real estate, financial and editorial sectors. Ensured visual coherence and high aesthetic standards across all deliverables.

Graphic Designer at ReCrea Libros

January 1, 2012 - March 1, 2013

Delivered editorial design projects for educational materials for public institutions and mining-sector companies. Adapted educational content to digital formats, creating visual resources for learning platforms. Ensured functional and graphic standards suitable for educational and training environments.

Art Director at Camidos Global Marketing

September 1, 2011 - December 1, 2011

Defined creative concepts and art direction guidelines for campaigns and visual projects. Produced graphic assets for print and digital media aligned with communication strategy. Ensured visual coherence and quality across all materials.

Graphic Designer at Lippi Outdoor

February 1, 2007 - July 1, 2012

Designed catalogs, labels, packaging, prints and POS materials for outdoor products, ensuring visual consistency and commercial appeal. Developed and coordinated promotional design for trade shows and product launches, supporting brand visibility in events and retail. Managed graphic production and supplier coordination to ensure quality, deadlines and proper implementation.

Graphic Designer (Freelance) at Freelance

November 1, 2005 - January 1, 2007

Delivered branding, editorial design and commercial graphic projects for SMEs across various industries. Advised clients on building and improving their visual identity and communication, strengthening brand positioning and professionalism.

Graphic Design Intern at By Soto Advertising

January 1, 2005 - October 1, 2005

Supported the design of logos, catalogs, websites and graphic materials for advertising campaigns. Participated in layout, prepress and file preparation for production. Built strong technical skills and understanding of agency workflows from concept to execution.

Graphic Designer (Freelance) at Self-employed (Freelance)

November 1, 2005 - January 31, 2007

Delivered branding, editorial design and commercial graphic projects for SMEs across various industries. Advised clients on building and improving their visual identity and communication. Strengthened brand positioning and professionalism of small and medium businesses through strategic design.