Isabel Gueren
I specialize in supporting companies and marketing teams in building and evolving their brands, addressing challenges related to visual consistency, positioning and communication through creative direction,…
About
I specialize in supporting companies and marketing teams in building and evolving their brands, addressing challenges related to visual consistency, positioning and communication through creative direction, strategically driven design and end-to-end management of graphic projects, with the goal of delivering effective visual solutions that drive brand value and business performance.
I bring extensive experience across industries and channels, collaborating with marketing, product and external suppliers to develop cohesive visual systems, adapt brand identities across formats and touchpoints, and lead teams toward delivering on-brand creative that resonates with audiences.
- 18 years' experience
- Joined January 2026
Languages
- Spanish; CastilianFluent
- EnglishFluent
- ItalianBeginner
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Government
- Education
- Consumer Goods
- Manufacturing
Work experience· 13 roles
Developed branding and packaging design for the Fresh Up and Care Up brands, creating coherent and differentiated visual identities at the point of sale. Designed graphic assets for communication, marketing and trade aligned with each brand’s commercial objectives. Contributed to product positioning and visibility through strategic visual solutions that support purchase decision-making.
Led the redesign and standardization of the institutional visual identity (2022–2026), ensuring brand consistency across all touchpoints. Optimized internal and external communication through improved graphic materials and visual guidelines, strengthening message clarity and consistency. Drove the update of digital channels aligned with the new identity, enhancing brand perception and presence.
Delivered branding, editorial design and packaging projects for SMEs and personal brands, tailoring each solution to the client’s context and goals. Managed client relationships end-to-end, from briefing to final delivery, ensuring clarity and on-time execution.
Education· 5
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