Hello! I’m Isabel Lavilla, a multilingual Art Director and brand storyteller with a refined aesthetic rooted in luxury fashion and digital creativity. I founded Isa Lavilla, a silk label featured in Vanity Fair, and I have led global campaigns for international fashion houses, shaping cohesive visual identities across campaigns and platforms. I thrive in cross-functional teams, balancing creative vision with strategy and data-driven insights. Based in Barcelona with openness to remote US work, I speak French and Spanish fluently and bring a cross-market perspective to craft impactful, engaging visuals that elevate brands.…

Isabel Lavilla

Hello! I’m Isabel Lavilla, a multilingual Art Director and brand storyteller with a refined aesthetic rooted in luxury fashion and digital creativity. I founded Isa Lavilla, a silk label featured in Vanity Fair, and I have led global campaigns for international fashion houses, shaping cohesive visual identities across campaigns and platforms. I thrive in cross-functional teams, balancing creative vision with strategy and data-driven insights. Based in Barcelona with openness to remote US work, I speak French and Spanish fluently and bring a cross-market perspective to craft impactful, engaging visuals that elevate brands.…

Available to hire

Hello! I’m Isabel Lavilla, a multilingual Art Director and brand storyteller with a refined aesthetic rooted in luxury fashion and digital creativity. I founded Isa Lavilla, a silk label featured in Vanity Fair, and I have led global campaigns for international fashion houses, shaping cohesive visual identities across campaigns and platforms.

I thrive in cross-functional teams, balancing creative vision with strategy and data-driven insights. Based in Barcelona with openness to remote US work, I speak French and Spanish fluently and bring a cross-market perspective to craft impactful, engaging visuals that elevate brands.

See more

Skills

Experience Level

Language

Spanish; Castilian
Fluent
French
Fluent
English
Fluent
German
Advanced

Work Experience

International Fashion Design Manager – Innovation Position at ALDI Nord Group
December 31, 2023 - December 31, 2023
Defined product concepts and specifications for diverse fashion categories; produced trend reports based on competitor monitoring and retail performance. Selected suppliers and oversaw full product development, working with teams across Europe. Coordinated international launches (seven countries) and presented to cross-functional groups; gathered market feedback to adapt collections; managed Disney fashion license and fostered international collaborations.
International Fashion Design Manager – Innovation Position at ALDI
December 31, 2023 - August 5, 2025
Conducted trend reporting based on market research and competitor monitoring. Collaborated with German buyers evaluating retail performance and developed collections including ladies, men, sportswear, and shoes. Managed product development selecting suppliers and participated in workshops and fashion briefings. Led new product launches involving planning, packaging, catalog, and TV promotions across seven countries. Managed additional national products and Disney fashion license collaborations while collecting feedback to identify business growth opportunities.
Fashion Art Director – Freelance at Self-employed / Barcelona
January 1, 2023 - November 5, 2025
Led cross-functional projects to elevate luxury brands (watches, jewelry, accessories), crafting and executing brand strategies focused on growth and engagement. Created impactful visual campaigns and managed cohesive visual identity across digital channels, delivering content in French and Spanish. Collaborated with agencies to deliver promotional materials, launched targeted campaigns, and introduced concepts to optimize web communication and user experience. Monitored campaign performance and market trends, translating insights into actionable strategies and efficiently managing marketing budgets.
Freelance Digital Marketing Manager at Freelance
January 1, 2023 - Present
Defined marketing strategy for luxury product categories including watches and jewelry; identified target markets and ensured optimal company brand positioning. Created valuable content and managed visual identity across multiple marketing channels such as online platforms including Prestashop, email newsletters, and articles. Collaborated with advertising agencies to prepare promotional design elements and managed social media platforms analyzing activity impact. Reviewed and introduced new web concepts to ensure effective communication and usability. Managed marketing budgets and analyzed promotional success through reporting.
Founder & Creative Director at ISA LAVILLA Europe - Indonesia
December 31, 2020 - December 31, 2020
Defined creative direction and launched a luxury silk brand, managing the entire design process from concept to production. Collaborated with international suppliers and employed handcrafted tie-dye techniques, overseeing prototyping to final realization in Indonesia. Expanded into luxury retailers across four countries, achieving threefold growth in retail presence within three years. Designed seasonal catalogs, developed the website and marketing materials, styled shoots, and guided communications. Leveraged data-driven analysis to refine offerings; brand featured in Vanity Fair; entrepreneurial profile in Business Insider.
Founder & Creative Director at ISA LAVILLA Europe - Indonesia
December 31, 2020 - August 5, 2025
Defined creative direction and launched a silk clothing brand overseeing entire design process from concept to style development. Managed production lifecycle working closely with international suppliers from prototype to final product. Designed seasonal catalogs, produced web content, and developed promotional email campaigns. Enhanced customer experience by analyzing website performance and executing new digital marketing strategies. Identified international business opportunities through retailer selection, product analysis, and customer feedback.
Product Developer Apparel at Carhartt
December 31, 2016 - December 31, 2016
Managed the complete product development cycle for seasonal apparel collections, from fabric sourcing and innovation to final production. Led the creation of new styles, coordinated technical approvals, and supervised production in PDM (Navision). Negotiated with suppliers across Europe and China, improving logistics and product tracking. Presented finished collections to commercial agents and retail teams to support successful launches.
Apparel Product Developer at Carhartt, Basel, Switzerland
December 31, 2016 - August 5, 2025
Managed development of collections from creation of fabric qualities and techniques with suppliers. Approved or rejected samples and set target prices. Created styles in PDM systems and coordinated updates with technique and graphic teams. Optimized production process steps and maintained collection data across multiple systems. Presented seasonal collections to commercial agents and retail teams and managed collection meetings including Kick-Off and proto phases.
Developer Merchandiser at SABINATEX
December 31, 2012 - December 31, 2012
Managed production for men’s, boys’, and baby boys’ categories with Zara as the primary client. Developed expedited prototypes and analyzed market trends to anticipate customer needs. Coordinated client meetings and traveled to Istanbul and Izmir to accelerate collection flow and oversee manufacturing.
Developer Merchandiser at Sabinatex, Barcelona, Spain
December 31, 2012 - August 5, 2025
Managed production for menswear and children’s categories, with Zara as key client. Planned and executed client meetings and travelled to Turkey to expedite production processes.
Junior Accessories Designer at MISAKO
December 31, 2011 - December 31, 2011
Created and researched techniques, materials, and prints to support seasonal trend directions for jewelry, foulards, and belts.
Junior Accessories Designer at Misako, Barcelona, Spain
December 31, 2011 - August 5, 2025
Researched and created techniques and prints to support seasonal trend direction across jewelry and foulard product lines.
Junior Designer at MANGO
December 31, 2010 - December 31, 2010
Designed women’s apparel; prepared technical drawings and details; supervised quality control of samples.
Junior Designer (Internship) at MANGO, Barcelona, Spain
December 31, 2010 - August 5, 2025
Designed womenswear apparel shapes adhering to Mango's aesthetic. Prepared technical drawings and detailed designs.

Education

Strategy and Sustainability at IESE Business School, Barcelona
January 1, 2024 - December 31, 2024
Foundations of Digital Marketing and E-commerce certificate at Google, online
January 1, 2023 - December 31, 2023
Fashion journalism course at Central Saint Martins, London
January 1, 2023 - December 31, 2023
Bachelor of Fashion Design at LCI Barcelona Escuela Superior, Barcelona
January 1, 2004 - December 31, 2009
School double degree Baccalaureate and Selectividad at Lycee Francais, Saragosse
January 1, 1990 - December 31, 2003
Strategy and Sustainability at IESE Business School
January 1, 2024 - November 5, 2025
Foundations of Digital Marketing and E-commerce at Google
January 1, 2023 - November 5, 2025
Fashion Journalism at Central Saint Martins
January 1, 2010 - November 5, 2025
Bachelor of Fashion Design at LCI Barcelona
January 1, 2009 - November 5, 2025
Baccalaureate and Selectividad at Lycée Français, Barcelona
January 1, 2003 - November 5, 2025

Qualifications

Foundations of Digital Marketing and E-commerce certificate
January 1, 2023 - December 31, 2023
Foundations of Digital Marketing and E-commerce
January 1, 2023 - November 5, 2025
Strategy and Sustainability
January 1, 2024 - November 5, 2025

Industry Experience

Consumer Goods, Retail, Professional Services, Travel & Hospitality, Media & Entertainment

Skills

Experience Level