Skills
Experience Level
Expert
Work Experience
Senior Account & Operations Manager at Lyons Digital Marketing
February 1, 2023 - February 1, 2024Edited TikTok captions and content, achieving 5.6M+ organic video views in two months; grew the account to 18,344 followers and over 23,000 profile views. Developed and executed social media content calendars with photography, editing, graphic design, and copywriting for Instagram to ensure on-brand, engaging posts. Assigned, managed, and authorized workflows for 2-4 employees to ensure concise and accurate task completion. Produced daily engagement and follower growth strategies aligned with client goals.
Founder, Marketing Agency at Izzy Mohamed Marketing Agency
September 2, 2018 - February 2, 2023Founded and led a boutique marketing agency delivering social media marketing, content creation, branding, and client communications. Built end-to-end social media campaigns, created content calendars, and produced edited content (photo, video, graphics, copy) for Instagram to drive brand consistency and audience engagement. Led freelance collaborations with multiple agencies and clients including Tribe Marketing Agency, Cay Social Marketing Agency, Marketing by Madyn, The Wellness Group, NB3 INC, and The Power To Be Org; drove community management and brand-safe voice across accounts.
Social Media Strategist at Gallery Media Group
January 2, 2024 - July 2, 2025Led platform-first social strategy and cross-functional teams (designers, creators, influencers) for flagship accounts including Cetaphil Canada and Ziploc USA. Drove 5.28M+ organic views, 263K engagements, and +152% net-new follower growth in 2024 across TikTok, Instagram, and Pinterest. Built end-to-end content calendars and executed content across channels with photography, editing, graphics, and copy. Provided data-driven reporting and strategic recommendations to senior stakeholders and clients; supported additional Fortune 500 brands like Ulta Beauty, PetSmart, Harry’s, Claire’s, and Kroger. Sustained a strong, brand-safe voice in community management and delivered 3M+ reactions and 2M+ organic likes.
Education
Bachelor of Arts (B.A.): Business Communication at Brock University, St. Catharines, ON
September 1, 2017 - April 1, 2022Qualifications
Industry Experience
Media & Entertainment, Professional Services
Skills
Experience Level
Expert
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