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Hi, I’m Isabella Santiago — a digital marketing professional with a passion for building brands through compelling content, copy, and strategic campaigns. I-specialize in content creation, copywriting, community management, and data-driven marketing for both B2B and B2C clients. I thrive in collaborative, fast-paced environments and enjoy turning ideas into measurable results, whether working remotely or coordinating with cross-functional teams. Currently, I manage digital marketing initiatives and social media for Mauka Digital while freelancing on various marketing projects. I hold a BA from Toronto Metropolitan University and an MA in Music Business from Boston University. My experience spans content strategy, campaigns, analytics, and event planning, and I’m always looking for ways to elevate brands in the digital space.…Hi, I’m Isabella Santiago — a digital marketing professional with a passion for building brands through compelling content, copy, and strategic campaigns. I-specialize in content creation, copywriting, community management, and data-driven marketing for both B2B and B2C clients. I thrive in collaborative, fast-paced environments and enjoy turning ideas into measurable results, whether working remotely or coordinating with cross-functional teams. Currently, I manage digital marketing initiatives and social media for Mauka Digital while freelancing on various marketing projects. I hold a BA from Toronto Metropolitan University and an MA in Music Business from Boston University. My experience spans content strategy, campaigns, analytics, and event planning, and I’m always looking for ways to elevate brands in the digital space.

Isabella Santiago

Content Creator, Copywriter, Social Media Manager, +6

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Hi, I’m Isabella Santiago — a digital marketing professional with a passion for building brands through compelling content, copy, and strategic campaigns. I-specialize in content creation, copywriting, community management, and data-driven marketing for both B2B and B2C clients. I thrive in collaborative, fast-paced environments and enjoy turning ideas into measurable results, whether working remotely or coordinating with cross-functional teams. Currently, I manage digital marketing initiatives and social media for Mauka Digital while freelancing on various marketing projects. I hold a BA from Toronto Metropolitan University and an MA in Music Business from Boston University. My experience spans content strategy, campaigns, analytics, and event planning, and I’m always looking for ways to elevate brands in the digital space.…Hi, I’m Isabella Santiago — a digital marketing professional with a passion for building brands through compelling content, copy, and strategic campaigns. I-specialize in content creation, copywriting, community management, and data-driven marketing for both B2B and B2C clients. I thrive in collaborative, fast-paced environments and enjoy turning ideas into measurable results, whether working remotely or coordinating with cross-functional teams. Currently, I manage digital marketing initiatives and social media for Mauka Digital while freelancing on various marketing projects. I hold a BA from Toronto Metropolitan University and an MA in Music Business from Boston University. My experience spans content strategy, campaigns, analytics, and event planning, and I’m always looking for ways to elevate brands in the digital space.

Available to hire

Hi, I’m Isabella Santiago — a digital marketing professional with a passion for building brands through compelling content, copy, and strategic campaigns. I-specialize in content creation, copywriting, community management, and data-driven marketing for both B2B and B2C clients. I thrive in collaborative, fast-paced environments and enjoy turning ideas into measurable results, whether working remotely or coordinating with cross-functional teams.

Currently, I manage digital marketing initiatives and social media for Mauka Digital while freelancing on various marketing projects. I hold a BA from Toronto Metropolitan University and an MA in Music Business from Boston University. My experience spans content strategy, campaigns, analytics, and event planning, and I’m always looking for ways to elevate brands in the digital space.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Manager & Social Media Manager at Mauka Digital

June 1, 2020 - Present

Developed and implemented digital marketing strategies for B2C businesses (F&B, construction, architecture, retail). Created content, copywriting, and community management for business accounts; conducted market research and produced performance analytics; optimized campaigns to drive engagement and conversions. Clients included Arch Way Inc., Infusion Coffee & Tea, and Asia Corporation.

Senior Marketing Manager at Arch Way Inc.

October 1, 2022 - October 7, 2025

Content creation and copywriting for social media, blogs, emails, and websites; developed and executed marketing campaigns for B2B and B2C; managed client accounts and the marketing department; responsible for reporting, tracking, auditing, data analytics, and marketing research using advanced tools; organized team events and professional development activities.

Digital Marketing Manager & Administrative Assistant at Mauka Digital

April 1, 2022 - Present

Developed and implemented digital marketing strategies; produced content and copy for campaigns; supported administrative tasks and marketing operations to increase brand awareness and engagement.

Digital Marketing Manager & Social Media Manager at Mauka Digital

June 1, 2020 - Present

Developed and implemented digital marketing strategies for B2C clients (including F&B, Construction, Architecture, and Retail). Created content and copy for social media, blogs, emails, and websites. Managed and oversaw client accounts, campaigns, and the marketing department. Handled reporting, tracking, auditing, data analytics, and marketing research using advanced software and tools. Planned and executed team events and professional development activities. Freelance digital marketing duties for ongoing projects and clients.

Senior Marketing Manager

December 31, 2022 - October 7, 2025

Content creation and copywriting for social media, blogs, email, and website. Developed and executed marketing campaigns and strategies for both B2B and B2C clients. Managed and oversaw client accounts, campaigns, and the marketing department. Generated reports, tracked performance, audited data, and conducted marketing research using advanced marketing software and tools. Planned and executed team events and professional development activities, optimizing operational processes.

Digital Marketing Manager & Administrative Assistant at Mauka Digital

April 1, 2022 - Present

Develops, implements, and manages digital marketing strategies and campaigns to increase the company’s brand awareness, engagement, and trust through social media management, branding, website development, management, and optimization. Administrative duties include payroll, developing and maintaining filing system, providing general support to customers, submitting and reconciling expense reports, etc.

Senior Marketing Manager at Mauka Digital

October 2, 2022 - October 7, 2025

Content creation and copywriting for social media, blogs, email, website, etc. Developed and executed marketing campaigns and strategies for B2B and B2C clients and the company. Managed all client accounts, campaigns, and the marketing department. Reporting, tracking, auditing, data analytics, and marketing research using advanced marketing software and tools. Planned and executed team events, professional development activities, and operational processes.

Digital Marketing Manager at Mauka Digital

June 1, 2020 - Present

Develops and implements digital marketing strategies for B2C businesses (F&B, Construction, Architecture, Retail) and handles content creation, copywriting, and community management for business accounts. Conducts market research and develops performance analytics reports. Optimizes marketing strategies accordingly. Clients included Arch Way Inc. and Infusion Coffee & Tea, Asia Corp.

Digital Marketing Manager & Administrative Assistant at Mauka Digital

January 1, 2021 - October 2, 2022

Develops, implements, and manages digital marketing strategies and campaigns to increase brand awareness, engagement, and trust across social media management, branding, website development, and marketing operations. Admin duties include payroll processing, filing system maintenance, and general support to customers; also prepared and reconciled expense reports. Led optimization efforts for client accounts and internal processes.

Senior Marketing Manager at 3D Alliance Industries Inc.

April 1, 2022 - Present

Content creation and copywriting for social media, blogs, email, and websites. Developed and executed marketing campaigns for B2B and B2C clients; managed all client accounts, campaigns, and marketing department. Responsible for reporting, tracking, auditing, data analytics, and marketing research using advanced marketing software and tools. Planned and executed team events and professional development activities; handled operations processes.

Digital Marketing & Social Media Manager (Freelance) at Freelance

June 1, 2020 - Present

Developed and implemented digital marketing strategies for B2C businesses (F&B, Construction, Architecture, Retail, etc.). Created content and copy, managed community engagement for business accounts. Conducted market research and produced performance/analytics reports; optimized marketing strategies accordingly. Clients included Archway Inc. (Infusion Coffee & Tea, Asia Corporation).

Senior Marketing Manager at Archway Inc.

January 1, 2021 - October 1, 2022

Content creation and copywriting for social media, blogs, email, and websites. Developed and executed marketing campaigns for B2B and B2C clients; managed and oversaw client accounts, campaigns, and the marketing department. Produced reports, tracked performance, audited data analytics, and conducted marketing research using advanced tools. Planned and executed team events and professional development activities.

Digital Marketing Manager & Social Media Manager at Self-Employed / Freelance

June 1, 2020 - Present

Develops and implements digital marketing strategies for B2C businesses (F&B, Construction, Architecture, Retail, etc.). Content creation, copywriting, and community management for business accounts. Manages client accounts, campaigns, and the marketing department. Conducts market research and develops performance/analytics reports; optimizes marketing strategies accordingly.