Isabelle Klöck
I am a product & brand strategist with 10+ years across automotive (BMW/MINI), Web3/platform (fxhash), and agency environments. I bridge agency, corporate, and startup ways of working—from strategy to delivery.
About
I am a product & brand strategist with 10+ years across automotive (BMW/MINI), Web3/platform (fxhash), and agency environments. I bridge agency, corporate, and startup ways of working—from strategy to delivery.
I help teams with foundational work: product discovery, positioning & messaging, and go-to-market planning; translating insights into decision-ready roadmaps and execution-ready plans. My edge is cultural insight that helps teams anticipate shifts in expectations and build products and brands that stay relevant.
- 12 years' experience
- Joined January 2026
Industry experience
- Software & Internet
- Media & Entertainment
- Professional Services
- Gaming
Work experience· 8 roles
Product & Roadmap: Owned product vision and roadmap for a Generative Art platform (fxhash Foundation). Led a UX redesign and launched high-impact features (e.g., Tezos parity, batch minting) to support artist workflows. Delivered clarity and structure in a fast-changing platform, balancing experimentation with usability and adoption.
Led product discovery, roadmap, and cross-functional delivery for an art-focused Web3 platform; defined go-to-market strategies, problem framing, research synthesis, and a multi-quarter product roadmap; shaped positioning and messaging; oversaw UX enhancements and feature launches to support artist workflows; established feedback loops and execution clarity.
Portfolio & Naming Strategy: Optimized BMW vehicle-series portfolios and developed naming strategies aligned with market trends and customer expectations. Go-to-market planning; cross-functional delivery with product, design and engineering teams.
Education· 5
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