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I am a product & brand strategist with 10+ years across automotive (BMW/MINI), Web3/platform (fxhash), and agency environments. I bridge agency, corporate, and startup ways of working—from strategy to delivery. I help teams with foundational work: product discovery, positioning & messaging, and go-to-market planning; translating insights into decision-ready roadmaps and execution-ready plans. My edge is cultural insight that helps teams anticipate shifts in expectations and build products and brands that stay relevant.…I am a product & brand strategist with 10+ years across automotive (BMW/MINI), Web3/platform (fxhash), and agency environments. I bridge agency, corporate, and startup ways of working—from strategy to delivery. I help teams with foundational work: product discovery, positioning & messaging, and go-to-market planning; translating insights into decision-ready roadmaps and execution-ready plans. My edge is cultural insight that helps teams anticipate shifts in expectations and build products and brands that stay relevant.

Isabelle Klöck

Brand Strategist, Product Marketer, Project Manager, +1

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I am a product & brand strategist with 10+ years across automotive (BMW/MINI), Web3/platform (fxhash), and agency environments. I bridge agency, corporate, and startup ways of working—from strategy to delivery. I help teams with foundational work: product discovery, positioning & messaging, and go-to-market planning; translating insights into decision-ready roadmaps and execution-ready plans. My edge is cultural insight that helps teams anticipate shifts in expectations and build products and brands that stay relevant.…I am a product & brand strategist with 10+ years across automotive (BMW/MINI), Web3/platform (fxhash), and agency environments. I bridge agency, corporate, and startup ways of working—from strategy to delivery. I help teams with foundational work: product discovery, positioning & messaging, and go-to-market planning; translating insights into decision-ready roadmaps and execution-ready plans. My edge is cultural insight that helps teams anticipate shifts in expectations and build products and brands that stay relevant.

Available to hire

I am a product & brand strategist with 10+ years across automotive (BMW/MINI), Web3/platform (fxhash), and agency environments. I bridge agency, corporate, and startup ways of working—from strategy to delivery.

I help teams with foundational work: product discovery, positioning & messaging, and go-to-market planning; translating insights into decision-ready roadmaps and execution-ready plans. My edge is cultural insight that helps teams anticipate shifts in expectations and build products and brands that stay relevant.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Intermediate

Intermediate

Language

German

Fluent

English

Fluent

Work Experience

Product Lead at FX Hash Foundation

June 1, 2023 - August 1, 2024

Led product discovery, roadmap, and cross-functional delivery for an art-focused Web3 platform; defined go-to-market strategies, problem framing, research synthesis, and a multi-quarter product roadmap; shaped positioning and messaging; oversaw UX enhancements and feature launches to support artist workflows; established feedback loops and execution clarity.

Portfolio Manager at BMW AG (BMW Brand)

October 1, 2022 - May 1, 2023

Portfolios and naming strategy for BMW vehicle series; conducted market and trademark intelligence; aligned stakeholders across brand, legal and product development; supported go-to-market planning.

Product Manager at BMW AG, MINI

August 1, 2014 - July 1, 2017

Global brand communication; product messaging; market research and insights to inform campaign planning; cross-functional collaboration with regional teams and global leadership.

Account Manager at Interone GmbH (BBDO)

June 1, 2012 - April 1, 2017

Campaign leadership for FMCG clients; client consulting; delivery & budget ownership; packaging and brand concepts for international clients; cross-channel coordination with internal and external partners.

Product Lead at fxhash Foundation

June 1, 2023 - August 31, 2024

Product & Roadmap: Owned product vision and roadmap for a Generative Art platform (fxhash Foundation). Led a UX redesign and launched high-impact features (e.g., Tezos parity, batch minting) to support artist workflows. Delivered clarity and structure in a fast-changing platform, balancing experimentation with usability and adoption.

Portfolio Manager at BMW AG (MINI Brand)

October 1, 2022 - May 1, 2023

Portfolio & Naming Strategy: Optimized BMW vehicle-series portfolios and developed naming strategies aligned with market trends and customer expectations. Go-to-market planning; cross-functional delivery with product, design and engineering teams.

Global Brand Communications Manager at BMW Brand / MINI

May 1, 2014 - July 31, 2017

Global Brand Communications: Managed MINI's worldwide sales literature, creative strategy and rollout in collaboration with agencies; ensured consistency across markets.

Product Manager at BMW AG (MINI)

August 1, 2017 - September 30, 2022

Product & Roadmap Strategy: Owned product vision and roadmap across the MINI portfolio; led cross-functional delivery with design and engineering. Go-to-market planning, naming, and UX improvements; launched features to enhance customer experience.