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I’m a results-driven Senior Marketing Executive with a proven track record of strategizing, executing, and optimizing B2B campaigns across EMEA. I specialize in marketing automation, demand generation, and performance reporting, translating client needs into timely, relevant campaigns that drive growth. I thrive on partnering with regional teams, sales stakeholders, and internal clients to align global strategy with local market priorities, delivering measurable value across the full customer lifecycle. I love turning data into actionable insights that inform multichannel campaigns, and I enjoy collaborating cross-functionally to achieve standout results.…I’m a results-driven Senior Marketing Executive with a proven track record of strategizing, executing, and optimizing B2B campaigns across EMEA. I specialize in marketing automation, demand generation, and performance reporting, translating client needs into timely, relevant campaigns that drive growth. I thrive on partnering with regional teams, sales stakeholders, and internal clients to align global strategy with local market priorities, delivering measurable value across the full customer lifecycle. I love turning data into actionable insights that inform multichannel campaigns, and I enjoy collaborating cross-functionally to achieve standout results.

Isabel Steffi

Digital Marketer, Social Media Manager, SEO Expert, +6

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I’m a results-driven Senior Marketing Executive with a proven track record of strategizing, executing, and optimizing B2B campaigns across EMEA. I specialize in marketing automation, demand generation, and performance reporting, translating client needs into timely, relevant campaigns that drive growth. I thrive on partnering with regional teams, sales stakeholders, and internal clients to align global strategy with local market priorities, delivering measurable value across the full customer lifecycle. I love turning data into actionable insights that inform multichannel campaigns, and I enjoy collaborating cross-functionally to achieve standout results.…I’m a results-driven Senior Marketing Executive with a proven track record of strategizing, executing, and optimizing B2B campaigns across EMEA. I specialize in marketing automation, demand generation, and performance reporting, translating client needs into timely, relevant campaigns that drive growth. I thrive on partnering with regional teams, sales stakeholders, and internal clients to align global strategy with local market priorities, delivering measurable value across the full customer lifecycle. I love turning data into actionable insights that inform multichannel campaigns, and I enjoy collaborating cross-functionally to achieve standout results.

Available to hire

I’m a results-driven Senior Marketing Executive with a proven track record of strategizing, executing, and optimizing B2B campaigns across EMEA. I specialize in marketing automation, demand generation, and performance reporting, translating client needs into timely, relevant campaigns that drive growth.

I thrive on partnering with regional teams, sales stakeholders, and internal clients to align global strategy with local market priorities, delivering measurable value across the full customer lifecycle. I love turning data into actionable insights that inform multichannel campaigns, and I enjoy collaborating cross-functionally to achieve standout results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Production Editor at RS Steels and Alloys International Pvt Ltd

June 1, 2019 - December 1, 2019

Email Marketing Specialist at Yahoo UK

August 1, 2022 - May 1, 2023

Led end-to-end email communications for six EMA markets as a UK-based contributor, collaborating with regional marketing, brand, and sales teams to translate market needs into execution. Designed and delivered targeted email and multi-channel campaigns with a strong emphasis on client relevance, managed QA through post-campaign reporting, and supported mid-funnel engagement. Analyzed revenue influence with Yahoo Ad Tech insights, built dashboards, and ensured accurate metrics across UK and Europe. Implemented data-driven targeting and optimization using Looker Studio, GA, Google Ads, and SEMrush, with QA checks to maintain consistency across devices and email clients.

Marketing Analytics Specialist at SOCO TEC UK

March 1, 2024 - Present

Marketing analytics and campaign optimization across UK/EMEA. Built and managed dashboards in Looker Studio combining GA, Google Ads, and Marketo data. Led end-to-end email campaigns and multi-channel initiatives with a focus on client relevance and ROI. Coordinated with regional marketing and brand/sales teams to align campaigns with EMA priorities, and implemented QA processes to ensure accurate reporting and device-responsive rendering.

Senior Marketing Executive at Strive (Client: Wiley & Sons, UK)

May 1, 2018 - June 30, 2019

Led end-to-end B2B marketing campaigns across EMEA; specialized in marketing automation, demand generation, and performance reporting; designed and delivered targeted email campaigns; collaborated with regional marketing teams and content creators; created dynamic landing pages and QAed campaigns; built dashboards to measure ROI and campaign effectiveness; managed cross-market content and communications to align with regional priorities.

Digital Marketing Executive at ARSS Steels and Alloys International Pvt Ltd

June 1, 2019 - December 31, 2019

Led CRM-driven email marketing, SEO/SEM, and social media campaigns; managed multi-market campaigns; collaborated with content and design teams to optimize engagement and conversion; maintained dashboards in Google Analytics and Looker Studio; ensured brand consistency and data integrity across markets.