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I’m Isami Kiyooka, a Vancouver-based photographer, brand builder, and creative director who shapes culture through visuals and community. I recruit, sign, and manage ambassador rosters, build brand identities from the ground up, and orchestrate end-to-end campaigns across social, digital, and retail channels. I’ve led multi-brand programs that drive millions of impressions, rebuilt legacy brands from zero budget, and collaborated with pro athletes to co-create product and storytelling. My work blends action sports, streetwear, and lifestyle imagery to connect brands with real communities. I’m passionate about grassroots identity, rider-driven design, and creating content that lives beyond the feed—delivering measurable impact for brands while staying deeply rooted in the culture I serve.…I’m Isami Kiyooka, a Vancouver-based photographer, brand builder, and creative director who shapes culture through visuals and community. I recruit, sign, and manage ambassador rosters, build brand identities from the ground up, and orchestrate end-to-end campaigns across social, digital, and retail channels. I’ve led multi-brand programs that drive millions of impressions, rebuilt legacy brands from zero budget, and collaborated with pro athletes to co-create product and storytelling. My work blends action sports, streetwear, and lifestyle imagery to connect brands with real communities. I’m passionate about grassroots identity, rider-driven design, and creating content that lives beyond the feed—delivering measurable impact for brands while staying deeply rooted in the culture I serve.

Isami Kiyooka

Art Director, Photographer, Director of Photography, +3

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I’m Isami Kiyooka, a Vancouver-based photographer, brand builder, and creative director who shapes culture through visuals and community. I recruit, sign, and manage ambassador rosters, build brand identities from the ground up, and orchestrate end-to-end campaigns across social, digital, and retail channels. I’ve led multi-brand programs that drive millions of impressions, rebuilt legacy brands from zero budget, and collaborated with pro athletes to co-create product and storytelling. My work blends action sports, streetwear, and lifestyle imagery to connect brands with real communities. I’m passionate about grassroots identity, rider-driven design, and creating content that lives beyond the feed—delivering measurable impact for brands while staying deeply rooted in the culture I serve.…I’m Isami Kiyooka, a Vancouver-based photographer, brand builder, and creative director who shapes culture through visuals and community. I recruit, sign, and manage ambassador rosters, build brand identities from the ground up, and orchestrate end-to-end campaigns across social, digital, and retail channels. I’ve led multi-brand programs that drive millions of impressions, rebuilt legacy brands from zero budget, and collaborated with pro athletes to co-create product and storytelling. My work blends action sports, streetwear, and lifestyle imagery to connect brands with real communities. I’m passionate about grassroots identity, rider-driven design, and creating content that lives beyond the feed—delivering measurable impact for brands while staying deeply rooted in the culture I serve.

Available to hire

I’m Isami Kiyooka, a Vancouver-based photographer, brand builder, and creative director who shapes culture through visuals and community. I recruit, sign, and manage ambassador rosters, build brand identities from the ground up, and orchestrate end-to-end campaigns across social, digital, and retail channels. I’ve led multi-brand programs that drive millions of impressions, rebuilt legacy brands from zero budget, and collaborated with pro athletes to co-create product and storytelling.

My work blends action sports, streetwear, and lifestyle imagery to connect brands with real communities. I’m passionate about grassroots identity, rider-driven design, and creating content that lives beyond the feed—delivering measurable impact for brands while staying deeply rooted in the culture I serve.

Skills

Experience Level

Expert

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Expert

Language

English

Fluent

Japanese

Advanced

Work Experience

Art Director, Brand Builder, Photographer at Red Bull Bulletin

January 1, 2026 - Present

Recruited, signed, and managed a 40-athlete global ambassador roster across four brands; built and ran ambassador + UGC programs end-to-end (content, launch calendars, social, video), turning the roster into the brand identity and driving 2M+ monthly impressions. Rebuilt a 20-year-old brand on a $0 budget, securing 12 new retailer accounts and delivering Airhole’s biggest Canadian sales year on record. Built the rider-driven Airhole line with 51% of designs co-created with pros, and owned product design across snowboards, helmets, gloves, and apparel from concept to tech pack to campaign.

Art Director & Global Marketing Lead at Airhole

January 1, 2021 - January 1, 2026

Led brand strategy and creative for a rider-driven, grassroots-driven brand revival. Rebuilt a legacy brand with a 2-year run of aggressive ambassador-led campaigns, expanded retailer network, and the largest Canadian sales year on record. Directed product line development and marketing campaigns end-to-end.

Lead Photographer at HollowCreative

January 1, 2023 - January 1, 2026

Lead photographer through the Olympic cycle; created imagery used in federation campaigns, investor decks, and global press. Built the visual identity that helped secure 10+ investor deals across federation channels. Founded and directed Hollow — an independent streetwear label, shaping brand identity, product line, and go-to-market from zero.

Content Manager + Head of Socials at Clockwork Holdings

January 1, 2023 - January 1, 2025

Managed and directed all content for two Clockwork Holdings brands (ASHBURY + FIX). Responsible for shoots, budgets, and end-to-end production. Led Google SEO, email newsletters, and social/journalism programs; grew the magazine’s TikTok to 33K in one month; built the weekly web editorial stack and integrated it with Klaviyo and social channels. Secured multiple advertising deals for the magazine.

Lead Photographer at Airhole

January 1, 2023 - Present

Lead photographer through the Olympic cycle; imagery used in federation campaigns, investor decks, and global press; built the visual identity that drove 10+ investor deals across federation channels.

Founder, Creative Director, Lead Designer at Hollow

January 1, 2026 - Present

Founded and creative-directed an independent streetwear label; built brand identity, product line, and go-to-market from zero; led design, sourcing, and campaign direction; operate brand end-to-end.

Photo + Brand Consultant at Endeavor Design Inc

January 1, 2021 - Present

Creative director and photographer embedded in action sports, outdoor, and streetwear culture; led shoots, managed budgets, and drove brand storytelling across campaigns.

Content Manager + Head of Socials at Clockwork Holdings Inc (ASHBURY + FIX)

January 1, 2023 - January 1, 2025

Managed content creation and social strategy across two brands; led shoots, email newsletters, and digital campaigns; directed SEO, email newsletters, and web/journalism.

Digital Editor at Snowboard Canada Magazine

January 1, 2022 - January 1, 2024

Wrote, shot, and published digital content; built full web editorial stack; grew the magazine's TikTok to 33K in one month by leading strategy and execution.