I am Isa Bakal-van Ingen, NYC-born designer now based in the Netherlands, passionate about visual storytelling across media.
I am Isa Bakal-van Ingen, NYC-born designer now based in the Netherlands, passionate about visual storytelling across media. I’ve spent my life exploring a diverse range of media projects, from illustration to UX, branding, and product design, always chasing the moment where concept and craft meet.
I specialize in creating immersive visuals that resonate with audiences, collaborating with clients to capture their unique stories, design intuitive interfaces, and deliver high-quality graphics. In my work I blend creative intuition with research-driven practice, from UX studies to branding campaigns, across freelance and agency settings.
As the digital content manager of the Catskills wedding and events estate, Spillian, I curate their social media, create reels, edit videos, design graphics, schedule posts, and write copy.
Below you can find the Spillian instagram account as well as examples of posts I have written for and reels I have created.
https://www.instagram.com/spillianrevels/
Examples:
A poster I made for director Amos Efrat for his short in 2018. The movie's description: A dysfunctional married couple begins to explore unorthodox methods of intimacy with unusual results. It was an official selection in several festivals. Made in the Sketch app with an iPad. illustrator movieposter graphic designer poster digitalart
In 2018 I was contacted by director Dan Schechter to create a poster for his movie then titled "Safe Spaces" (Now "After Class"). The movie is a 2019 American comedy-drama film written and directed by Daniel Schechter and starring Justin Long, Kate Berlant, Lynn Cohen, Michael Godere, Fran Drescher and Richard Schiff. Its accolades include a Tribecca Film Festival award. I created the poster on the app Sketch with an iPad and made the text with Photoshop. illustrator graphicdesigner movieposter poster digitalart
For my personal study, I decided to tackle the outdated and inaccessible design of livejournal.com. As you can see below, I had a lot to work with, including consolidating and bringing forward relevant content, and focusing the layout on what the website is mainly supposed to be for: posting blogs entries.
Find the project here: https://www.twine.net/signin
A test was conducted on my art portfolio, iiisa-art.com, in order to evaluate the usability, workings, and productivity of the website. The portfolio had not been updated in quite a few years, and needed to be surveyed and examined by a few selected users.
You can find the project here: https://www.twine.net/signin
As a writer and friend of other writers, I’ve always wanted an accessible program that could keep me organized and connected to others in the community. I’ve used other writing aid programs before, but they were either limited in options or incredibly complicated to navigate. I aimed to tackle common problems and create tools that will help everyone write the story they need.
Find the project here: https://www.twine.net/signin
Manage and execute social media marketing calendar, creating and curating original multimedia content for multiple platforms, capturing clients’ unique stories; organize content production workflows and digital media asset management; research hashtags, trends, and engagement, and track analytics and KPIs weekly; conduct UX research and design on websites and LMS, implementing usability studies and customer interviews; produce sketches and workflow diagrams as well as illustrations, brand art, and high-quality graphics; respond to comments and messages, building strong relationships with online community and followers.
Designed all logos and merchandise for podcasts; oversaw branding and website UI, layout and aesthetic design; oversaw production process, evaluate content pitches, promoted and advertised podcasts; monitored analytics and metrics, managed production budget, organized funding and sponsorship.
Designed posters, menus, and signs for east side store; worked with owners to organize store aesthetic, research competitive businesses; helped set up store arrangement and product placement.
Post a job and invite Isa, or contact them directly. No hidden commission.
