I’m Ishmal Saleem, a media and digital communications professional based in Islamabad. I’ve built experience across government digital campaigns, TV newsrooms, and retail environments, focusing on creating engaging content and strategic messaging that resonates with diverse audiences. I’m passionate about storytelling, data-driven campaigns, and collaboration with senior officials to draft reports and materials. I’m currently pursuing an MSc in Business Intelligence and Digital Marketing at Brunel University London to blend analytics with creative media expertise.

Ishmal Saleem

I’m Ishmal Saleem, a media and digital communications professional based in Islamabad. I’ve built experience across government digital campaigns, TV newsrooms, and retail environments, focusing on creating engaging content and strategic messaging that resonates with diverse audiences. I’m passionate about storytelling, data-driven campaigns, and collaboration with senior officials to draft reports and materials. I’m currently pursuing an MSc in Business Intelligence and Digital Marketing at Brunel University London to blend analytics with creative media expertise.

Available to hire

I’m Ishmal Saleem, a media and digital communications professional based in Islamabad. I’ve built experience across government digital campaigns, TV newsrooms, and retail environments, focusing on creating engaging content and strategic messaging that resonates with diverse audiences.

I’m passionate about storytelling, data-driven campaigns, and collaboration with senior officials to draft reports and materials. I’m currently pursuing an MSc in Business Intelligence and Digital Marketing at Brunel University London to blend analytics with creative media expertise.

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Experience Level

Language

Work Experience

Research Assistant at Ministry of Information and Broadcasting (Government of Pakistan) - Digital Communication Department
November 1, 2024 - November 1, 2025
Conducted research on media strategies and promoted a positive national image. Led ideation and coordination of social media campaigns, assisted in developing campaigns targeting diverse demographics to enhance the country's reputation. Collaborated with senior officials to draft reports, presentations, and communication materials. Created and curated content for Government of Pakistan and the Prime Minister’s official digital media platforms.
Retail Assistant at Outfitters
January 1, 2023 - January 1, 2024
Assisted customers with sizes, styling, purchases, and returns. Helped achieve sales targets through personalised recommendations. Handled customer enquiries professionally and accurately. Stayed updated on new product launches and promotions. Represented the brand with a stylish, professional presence.
Intern at Suno TV, Islamabad
August 1, 2023 - September 1, 2023
Interviewed for news packages and edited stories to ensure accuracy, clarity, and adherence to journalistic principles. Managed social media profiles, engaging with the audience and promoting news content across platforms. Managed newsroom operations to ensure timely updates and smooth broadcast execution.
Intern at HUM News, Islamabad
October 1, 2022 - November 1, 2022
Developed proficiency in Premiere Pro, learned to edit talk shows and morning shows, and gained insights from an executive producer. Assisted in live show production, coordinating guests and preparing briefing notes.
Intern at ISPR (Inter Services Public Relations), Islamabad
August 1, 2021 - September 1, 2021
Stayed informed about the current socio-political landscape and ongoing developments in Pakistan. Created documentaries aimed at educating and empowering the people, promoted social awareness through storytelling, and collaborated to develop content about frontier security and public awareness initiatives.

Education

MSc Business Intelligence and Digital Marketing at Brunel University London
January 1, 2026 - February 11, 2026
BS Television Broadcasting and Digital Media at Bahria University Islamabad
January 11, 2030 - May 1, 2020
A levels - Business, Media studies, Sociology at Roots Ivy Islamabad
January 11, 2030 - February 11, 2026
MSc at Brunel University London
January 1, 2026 - February 20, 2026
BS Television Broadcasting and Digital Media at Bahria University Islamabad
January 11, 2030 - May 1, 2020
A Levels - Business, Media studies, Sociology at Roots Ivy Islamabad
January 11, 2030 - February 20, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Government, Professional Services, Retail