Since 2017, I've worked with 200+ clients to craft email marketing copy, website content, and SEO-optimized articles that build brands and boost sales. What I do: - Email marketing campaigns and automation flows (welcome series, abandoned cart, product launches) - Brand copy for websites, brochures, and promotional materials that convert - Creative content that readers find useful and engaging - SEO-ready blog posts, articles, and guides in UK and US English - Website content optimization for better search rankings and user experience I specialize in food, drink, and health beverage brands, understanding what makes these audiences engage and purchase. My background combines digital marketing expertise with proven SEO knowledge from running Immortal Wordsmith, a 700+ article blog. 💡 A note about AI: Unless specifically requested, I do not use AI for any part of my work processes. AI is not a shortcut - I have found that to get good results for writing, you'll need to spend just as much time training AI, fact-checking, and editing the copy it produces as it would take to write organically.…

Isobel Moore

5.0 (2 reviews)

Since 2017, I've worked with 200+ clients to craft email marketing copy, website content, and SEO-optimized articles that build brands and boost sales. What I do: - Email marketing campaigns and automation flows (welcome series, abandoned cart, product launches) - Brand copy for websites, brochures, and promotional materials that convert - Creative content that readers find useful and engaging - SEO-ready blog posts, articles, and guides in UK and US English - Website content optimization for better search rankings and user experience I specialize in food, drink, and health beverage brands, understanding what makes these audiences engage and purchase. My background combines digital marketing expertise with proven SEO knowledge from running Immortal Wordsmith, a 700+ article blog. 💡 A note about AI: Unless specifically requested, I do not use AI for any part of my work processes. AI is not a shortcut - I have found that to get good results for writing, you'll need to spend just as much time training AI, fact-checking, and editing the copy it produces as it would take to write organically.…

Available to hire

Since 2017, I’ve worked with 200+ clients to craft email marketing copy, website content, and SEO-optimized articles that build brands and boost sales.

What I do:

  • Email marketing campaigns and automation flows (welcome series, abandoned cart, product launches)
  • Brand copy for websites, brochures, and promotional materials that convert
  • Creative content that readers find useful and engaging
  • SEO-ready blog posts, articles, and guides in UK and US English
  • Website content optimization for better search rankings and user experience

I specialize in food, drink, and health beverage brands, understanding what makes these audiences engage and purchase. My background combines digital marketing expertise with proven SEO knowledge from running Immortal Wordsmith, a 700+ article blog.

💡 A note about AI: Unless specifically requested, I do not use AI for any part of my work processes. AI is not a shortcut - I have found that to get good results for writing, you’ll need to spend just as much time training AI, fact-checking, and editing the copy it produces as it would take to write organically.

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Language

English
Fluent

Work Experience

Add your work experience history here.

Education

Creative Writing & Critical Reading at The Open University
July 1, 2024 - July 5, 2024
Eight-hour course exploring the importance of reading as part of a creative writer's development.
Distinction Award in Digital Marketing at Arch London
June 1, 2015 - June 1, 2016
Units covered: - Using collaborative technologies - Content management system website creation - Principles of marketing and evaluation - Digital marketing metrics and analytics - Search engine marketing - Content marketing - Marketing on mobile devices - Brand development - Project management - Analyse and report data - Produce copy for digital media communication

Qualifications

Creative Writing & Critical Reading
April 1, 2024 - May 21, 2024
Statement of participation for the free eight-hour course exploring the importance of reading as part of a creative writer's development.
Advanced Level Apprenticeship in Digital Marketing
October 21, 2014 - June 21, 2016
Distinction award in digital marketing. Units covered: - Using collaborative technologies - Content management system website creation - Principles of marketing and evaluation - Digital marketing metrics and analytics - Search engine marketing - Content marketing - Marketing on mobile devices - Brand development - Project management - Analyse and report data - Produce copy for digital media communication

Industry Experience

Professional Services
    paper Travel - SEO Blog Writing
    Informative travel article written for a government department, incorporating SEO keywords and authoritative brand voice. article seo contentwriting travel…
    paper Food - SEO Blog Writing
    Blog article for a household name, written with SEO keywords and brand voice in mind. Article has since been archived (link inside doc). article contentwriting seo food…
    paper Self-Help eBook - Editing Report & Mentoring
    An editing report supplied to a writer and their employer, detailing the editing work required and carried out on a self-help book. editing ebook developmentalediting copyeditor selfhelp…
    paper Athleisure eCommerce - Lifestyle Blog Writing
    A lifestyle article written for a trend-setting UK athleisure brand, written with SEO keywords and uploaded to Shopify in collaboration with a graphic designer. article fashion ecommerce contentwriting…
    paper Gardening - SEO Blog Writing
    Blog article for a leading gardening ecommerce site in the UK, written within SurferSEO to meet keyword requirements. article surferSEO seo contentwriting gardening…