Design, to me, is empathy made visible. I'm a UI/UX designer who believes the best interfaces don't announce themselves — they quietly understand you. Every pixel, every interaction, every microcopy decision is an opportunity to reduce friction and respect the user's time, attention, and intent. 1. Clarity over cleverness — A confused user is a lost user. Good design makes the complex feel obvious. 2.Trust is a feature — Transparency, predictability, and honest feedback loops aren't UX polish; they're the product. 3.Design for intent, not just tasks — Users don't want screens. They want outcomes. The interface is just the bridge.

Issan Lee

Design, to me, is empathy made visible. I'm a UI/UX designer who believes the best interfaces don't announce themselves — they quietly understand you. Every pixel, every interaction, every microcopy decision is an opportunity to reduce friction and respect the user's time, attention, and intent. 1. Clarity over cleverness — A confused user is a lost user. Good design makes the complex feel obvious. 2.Trust is a feature — Transparency, predictability, and honest feedback loops aren't UX polish; they're the product. 3.Design for intent, not just tasks — Users don't want screens. They want outcomes. The interface is just the bridge.

Available to hire

Design, to me, is empathy made visible.

I’m a UI/UX designer who believes the best interfaces don’t announce themselves — they quietly understand you. Every pixel, every interaction, every microcopy decision is an opportunity to reduce friction and respect the user’s time, attention, and intent.

  1. Clarity over cleverness — A confused user is a lost user. Good design makes the complex feel obvious.

2.Trust is a feature — Transparency, predictability, and honest feedback loops aren’t UX polish; they’re the product.

3.Design for intent, not just tasks — Users don’t want screens. They want outcomes. The interface is just the bridge.

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Experience Level

Expert
Expert
Expert
Expert

Language

Chinese
Fluent
English
Fluent
Malay
Fluent

Work Experience

UI/UX Designer at Three Enix Consulting
July 1, 2023 - May 1, 2026
Designed INFII Finance — a digital banking × Web3 platform — covering virtual bank account management, multi-currency fiat transfers, and fiat-to-stablecoin flows compliant with KYC, KYB, and AML standards. Designed PayEV, a P2P payment app unifying social transfers, QR merchant payments, and bill-splitting in a single mobile experience. Shipped additional products including Weloveperks (loyalty & engagement) and The Eight (real estate investment analytics). Design & Develop Website (Webflow and Framer).
UI/UX Designer at Aleph Labs
December 1, 2021 - April 1, 2022
UI/UX design for enterprise and consumer-facing client projects. Produced wireframes, high-fidelity mockups, and interactive prototypes aligned with brand and product requirements. Participated in collaborative design sprints, critiques, and handoff sessions with senior designers and engineers.
Web Designer at Fat Fish Group
October 1, 2020 - December 1, 2020
Designed responsive web interfaces and supported the in-house team on marketing and product assets. Translated business requirements into clean, modern web layouts ready for development handoff.

Education

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Qualifications

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Industry Experience

Financial Services, Software & Internet, Telecommunications, Professional Services
    Fin-X

    Fin-X is the consumer-facing companion to next-generation digital banking — bringing the power of fiat and Web3 finance into everyday life. Fin-X lets individuals manage virtual bank accounts, transfer multi-currency fiat globally, and move seamlessly between fiat and stablecoins, while handling daily essentials like bill payments and credit card management.

    The Eight

    The Eight is an intelligent platform that empowers individual real estate investors to systematize their portfolios, visualize true asset value, and make data-driven investment decisions — turning scattered spreadsheets and gut-feel choices into a clear, analytical workflow.

    Weloveperks

    A customer loyalty and engagement platform that helps small-to-medium businesses build lasting relationships through automated rewards, referrals, and personalized campaigns. Weloveperks turns one-time buyers into loyal advocates — without the manual work.

    https://www.twine.net/signin

    INFII Finance

    INFII Finance is a next-generation digital banking platform built for businesses operating at the intersection of fiat and crypto. The product gives customers virtual bank accounts, multi-currency global transfers, and seamless fiat ↔ stablecoin conversion — all underpinned by bank-grade KYC, KYB, and AML compliance.

    My role was to lead the end-to-end product design across three connected surfaces: Customer Portal, Mobile App and Admin Portal. Each surface serves a distinct user, but they share one product DNA: making complex, regulated financial workflows feel calm, attributable, and trustworthy.

    https://www.twine.net/signin

    PayEV

    A peer-to-peer payment app designed to make everyday transactions effortless — from splitting dinner bills to paying at retail stores. PayEV combines social money transfers, QR-based merchant payments, and smart bill-splitting in a single, lightweight mobile experience.

    https://www.twine.net/signin

    Toyota MY

    Toyota MY is the official companion app for Toyota vehicle owners, designed to bring every aspect of car ownership into a single connected experience. From vehicle health and servicing to smart controls and accessory shopping, Toyota MY transforms day-to-day ownership into a seamless digital journey.

    https://www.twine.net/signin