Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a strategic Digital Marketer and Social Media Specialist with over 8 years of proven impact in building high-performing digital ecosystems for leading brands like by.U, Moshiro, and Martha Tilaar Group. I specialize in cross-platform content strategy, community building, and data-driven growth, leading social and performance teams that drive sales growth and traffic boost. Passionate about turning data and trends into digital growth, I am skilled in optimizing digital ecosystems through analytics, storytelling, and influencer marketing. Throughout my career, I have successfully developed and led Meta and TikTok advertising strategies, executed multi-platform campaigns, and managed content calendars aligning creative and analytics goals. I have a strong track record in increasing e-commerce visitors and sales, managing teams, and collaborating closely with clients and strategists to launch national scale campaigns. My passion lies in leveraging analytics and insights to deliver actionable strategies and improve digital performance continuously.…I am a strategic Digital Marketer and Social Media Specialist with over 8 years of proven impact in building high-performing digital ecosystems for leading brands like by.U, Moshiro, and Martha Tilaar Group. I specialize in cross-platform content strategy, community building, and data-driven growth, leading social and performance teams that drive sales growth and traffic boost. Passionate about turning data and trends into digital growth, I am skilled in optimizing digital ecosystems through analytics, storytelling, and influencer marketing. Throughout my career, I have successfully developed and led Meta and TikTok advertising strategies, executed multi-platform campaigns, and managed content calendars aligning creative and analytics goals. I have a strong track record in increasing e-commerce visitors and sales, managing teams, and collaborating closely with clients and strategists to launch national scale campaigns. My passion lies in leveraging analytics and insights to deliver actionable strategies and improve digital performance continuously.

Isti arum Murtiasih

Digital Marketer, Content Creator, Social Media Manager, +3





I am a strategic Digital Marketer and Social Media Specialist with over 8 years of proven impact in building high-performing digital ecosystems for leading brands like by.U, Moshiro, and Martha Tilaar Group. I specialize in cross-platform content strategy, community building, and data-driven growth, leading social and performance teams that drive sales growth and traffic boost. Passionate about turning data and trends into digital growth, I am skilled in optimizing digital ecosystems through analytics, storytelling, and influencer marketing. Throughout my career, I have successfully developed and led Meta and TikTok advertising strategies, executed multi-platform campaigns, and managed content calendars aligning creative and analytics goals. I have a strong track record in increasing e-commerce visitors and sales, managing teams, and collaborating closely with clients and strategists to launch national scale campaigns. My passion lies in leveraging analytics and insights to deliver actionable strategies and improve digital performance continuously.…I am a strategic Digital Marketer and Social Media Specialist with over 8 years of proven impact in building high-performing digital ecosystems for leading brands like by.U, Moshiro, and Martha Tilaar Group. I specialize in cross-platform content strategy, community building, and data-driven growth, leading social and performance teams that drive sales growth and traffic boost. Passionate about turning data and trends into digital growth, I am skilled in optimizing digital ecosystems through analytics, storytelling, and influencer marketing. Throughout my career, I have successfully developed and led Meta and TikTok advertising strategies, executed multi-platform campaigns, and managed content calendars aligning creative and analytics goals. I have a strong track record in increasing e-commerce visitors and sales, managing teams, and collaborating closely with clients and strategists to launch national scale campaigns. My passion lies in leveraging analytics and insights to deliver actionable strategies and improve digital performance continuously.

Available to hire

I am a strategic Digital Marketer and Social Media Specialist with over 8 years of proven impact in building high-performing digital ecosystems for leading brands like by.U, Moshiro, and Martha Tilaar Group. I specialize in cross-platform content strategy, community building, and data-driven growth, leading social and performance teams that drive sales growth and traffic boost. Passionate about turning data and trends into digital growth, I am skilled in optimizing digital ecosystems through analytics, storytelling, and influencer marketing.

Throughout my career, I have successfully developed and led Meta and TikTok advertising strategies, executed multi-platform campaigns, and managed content calendars aligning creative and analytics goals. I have a strong track record in increasing e-commerce visitors and sales, managing teams, and collaborating closely with clients and strategists to launch national scale campaigns. My passion lies in leveraging analytics and insights to deliver actionable strategies and improve digital performance continuously.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Freelance Digital Strategist at Agile Agency

June 1, 2025 - Present

Worked as a Digital Strategist for three new businesses in online education, self-development, and financial consulting. Coordinated with content, design, and performance teams to optimize campaigns that drive brand growth and customer engagement across platforms. Achieved a 31% increase in webinar audience.

Content Creator at Jajandimanaa

February 1, 2024 - Present

Created engaging and informative short form videos featuring local warungs to trending cafes, helping food lovers and travel enthusiasts discover culinary spots. Built a popular channel with 8 million views and 99K Likes on TikTok within 2 months.

Digital Marketing Lead at Moshiro

January 31, 2025 - July 23, 2025

Led social media, influencer, and e-commerce teams to boost brand and sales growth, including strategy and optimization. Collaborated with beauty influencers and directed ad strategies across Meta, TikTok, and CPAS platforms. Achieved a 1,081% increase in e-commerce visitors and 470% sales growth using 4 SKUs.

Head of Social Media at OLDO Digital

March 31, 2024 - July 23, 2025

Led a 13-member team delivering multi-platform campaigns across Meta, TikTok, X, and YouTube. Partnered with clients and strategists to build integrated campaigns and presented performance insights to optimize results. Managed content planning for major clients in telco, gaming, and retail sectors.

Senior Digital Strategist at OLDO Digital

February 28, 2023 - July 23, 2025

Developed digital and social media strategies using data and trends. Utilized social listening tools to identify emerging trends, customer needs, and benchmark performance. Collaborated with cross-functional teams for strategic execution and contributed to winning major brand pitches.

Digital Corp Jr. Manager at Martha Tilaar Group

June 30, 2021 - July 23, 2025

Managed digital corporate team for multiple business units and brands across B2B and B2C. Developed content strategies to increase brand awareness and engagement. Led digital transformation projects including website revamps and social campaigns, driving over 2000 sign-ups for programs.

Digital Marketing Lead at Moshiro

January 31, 2025 - August 1, 2025

Led and managed social media, influencer, and e-commerce teams for a new Indonesian skincare brand. Developed Meta & TikTok advertising strategies aligned with brand and performance goals. Oversaw content calendars and campaign execution, aligning teams around creative and analytics goals. Monitored key social metrics and collaborated with social media specialists to identify areas for improvement. Achieved a remarkable 1,081% increase in e-commerce visitors and 470% sales growth with only four SKUs.

Head of Social Media at OLDO Digital

March 31, 2024 - August 1, 2025

Led a 13-member team executing multi-platform campaigns across Meta, TikTok, YouTube Shorts, and X. Oversaw high-volume content production and performance optimization, combining brand-led and user-generated content initiatives. Worked closely with clients and strategists to launch national-scale campaigns for key clients such as by.U, Maxstream, Corsa, BNI46, and more. Delivered performance reports, insights, and strategic recommendations to stakeholders.

Senior Digital Strategist at OLDO Digital

February 28, 2023 - August 1, 2025

Created digital and social media strategies based on data, trends, and market research tailored to platforms and audience behavior. Collaborated with content, creative, and influencer teams to ensure seamless campaign execution aligned with brand goals. Contributed to major client pitches winning clients like Kuncie and Maxstream, focusing on end client by.U (Telkomsel).

Digital Corporate Jr. Manager at Martha Tilaar Group

June 30, 2021 - August 1, 2025

Led and managed the digital media team covering digital assets for 8 business units and 10 brands, developing content strategies to boost brand awareness. Led digital transformation projects including website revamps, social media campaigns, and online-to-offline programs. Achieved a 250% increase in website visitors and a 30% reduction in bounce rates through targeted content. Developed and managed social media ads, improving engagement rates and conversion metrics.

Digital Marketing Lead at Mosh iro

January 31, 2025 - August 15, 2025

Led and managed social media, influencer, and e-commerce teams for a new Indonesian skincare brand. Developed Meta and TikTok advertising strategies aligned with brand and performance goals. Oversaw content calendars and campaign execution, aligning teams around creative and analytics goals. Monitored key social metrics and collaborated with social media specialists to identify improvement areas. Achieved a 1081% increase in e-commerce visitors and 470% sales growth with only four SKUs.

Head of Social Media at OLDO Digital On-Site

March 31, 2024 - August 15, 2025

Led a 13-member team executing multi-platform campaigns across Meta, TikTok, YouTube Shorts, and X. Oversaw high-volume content production and performance optimization combining brand-led and user-generated content initiatives. Worked closely with clients and strategists to launch national-scale campaigns for clients like by.U and Maxstream. Delivered performance reports, insights, and strategic recommendations to stakeholders.

Senior Digital Strategist at OLDO Digital On-Site

February 28, 2023 - August 15, 2025

Created digital and social media strategies grounded in data, trends, and market research tailored to platform and audience behavior. Collaborated with content, creative, and influencer teams to ensure seamless execution aligned with brand goals. Participated in brainstorming campaign ideation and played a role in winning major client pitches including Kuncie and Maxstream. Focused on clients such as by.U (Telkomsel).

Digital Corporate Junior Manager at Martha Tilaar Group

June 30, 2021 - August 15, 2025

Led and managed the Digital Media Team including digital assets for 8 business units and 10 brands, developing content strategies to enhance brand awareness. Led digital transformation projects including website revamps, social media campaigns, and O2O programs. Achieved a 250% increase in website visitors and 30% reduction in bounce rate through targeted content. Developed and managed social media ads, boosting engagement rates and conversion metrics.