SBGB annual report
Paul Mellor
Published
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The annual report started life as a 10-page Word document. I was given the brief "just to tidy up the document.” I felt the project had the potential to become a stylish and sleek annual report that was more fitting for the client.
The previous project set by SBGB was to align the branding and create brand guidelines. The colour pallet was rife with variants; after trimming back the colours to just three, red, navy blue and white, choosing to make them the main focus. I kept the layouts in the brochure minimalist and allowed the epic imagery and bold, striking colours to create a piece of work I’m proud of. The client loved it as much as I did.