Available to hire
Hi, I’m Iulia Dumitrașcu, a passionate Digital Marketing Specialist with a strong focus on AI integration and innovative marketing strategies. I have experience working in international environments, creating performance-driven campaigns, and using the latest tools to optimize lead generation and customer engagement. I love combining creativity with data to bring impactful marketing solutions to life.
With a background in web development and graphic design, I also enjoy crafting engaging digital content and user experiences. I thrive in collaborative global teams and am always eager to explore new digital channels and growth marketing initiatives.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
Romanian, Moldavian, Moldovan
Fluent
English
Advanced
Work Experience
Digital Marketing & AI Specialist at CASTOLIN EUTECTIC
May 31, 2025 - July 10, 2025Led international digital marketing projects at a global industrial company focusing on digitalization, automation, and artificial intelligence for lead generation and communication. Created, managed, and optimized performance marketing campaigns using AI for behavioral analysis, segmentation, and real-time optimization. Trained and set up a GPT-based generative AI chatbot for automating B2B customer interactions. Analyzed conversions and revenue using Microsoft Dynamics 365, Matomo, and attribution platforms to optimize the sales funnel. Managed corporate website content via Drupal CMS and coordinated messaging for regional markets. Supervised marketing materials development with external agencies and internal teams, contributing actively to global multi-channel strategies.
Digital Marketing & AI Specialist at Castolin Eutectic
May 1, 2025 - July 10, 2025Led international digital marketing projects focusing on digitalization, automation, and AI for lead generation and communication. Created and optimized performance marketing campaigns using AI for behavioral analysis and real-time optimization. Trained and set up a GPT-based generative AI chatbot for automating B2B customer interactions. Analyzed conversions and revenue performance with Microsoft Dynamics 365 and Matomo. Managed corporate website content with Drupal CMS and supported global multi-channel strategies.
Digital Marketing & AI Specialist at CASTOLIN EUTECTIC
May 1, 2025 - July 10, 2025Led international digital marketing projects focusing on digitalization, automation, and AI for lead generation and communication. Created, managed and improved performance marketing campaigns using AI-driven behavioral analysis and real-time optimization. Trained and set up a generative AI chatbot for automating B2B customer interactions using technical and sales documentation. Analyzed conversion and revenue performance using Microsoft Dynamics 365, Matomo, and attribution platforms. Managed corporate website content through Drupal CMS and coordinated with global teams for regional market messaging adjustments. Supervised and created marketing materials such as presentations, infographics and videos working with agencies and design teams. Contributed actively to the global marketing team for multi-channel strategy development and implementation worldwide.
Web Developer at OPTIMA GROUP
February 28, 2019 - July 10, 2025Coordinated digital projects from concept to delivery including specification, planning, and technical implementation. Managed client and agency communications to meet deadlines and quality standards. Created custom HTML templates for email marketing and web platforms. Developed graphic design assets such as logos, banners, and web layouts aligned with brand identity. Delivered user experience focused, modern responsive web designs. Managed and segmented databases using MySQL. Designed and implemented responsive newsletters for email campaigns. Maintained content updates and provided technical and visual site maintenance. Tested Android apps for functionality and user experience. Gained experience with PHP, MySQL, HTML5, CSS3, JavaScript, and managed WordPress and Joomla sites.
Web Developer at OPTIMA GROUP
February 1, 2019 - July 10, 2025Coordinated digital projects from concept to delivery, including analysis, specification, planning, and technical implementation. Communicated with clients and agencies to meet deadlines and quality standards. Created custom HTML templates for email marketing and web platforms. Designed graphics and responsive web layouts, managed MySQL databases, and performed technical and content maintenance. Gained experience with PHP, MySQL, HTML5, CSS3, JavaScript, WordPress, and Joomla.
Web Developer at OPTIMA GROUP
February 1, 2019 - July 10, 2025Coordinated digital projects from concept through delivery including brief analysis and technical implementation. Communicated with agencies and clients to meet deadlines and quality standards. Created custom HTML templates for email marketing and web platforms. Developed graphic assets like logos, banners, web layouts matching brand identity. Delivered responsive web designs focused on user experience. Managed data segmentation and manipulation in MySQL databases. Designed and implemented newsletters for email marketing campaigns. Performed website content updates and technical maintenance. Tested Android apps for functionality and user experience. Gained practical experience with PHP, MySQL, HTML5, CSS3, JavaScript, WordPress, and Joomla website customizations.
Digital Marketing Manager at INEVO SRL
January 1, 2019 - PresentDeveloped and implemented multi-channel digital marketing campaigns (SEO, SEM, PPC, affiliate, email, social media). Coordinated internal teams and external partners. Optimized conversion funnels, enhanced user experience, and implemented marketing automation with TheMarketer and ActiveCampaign. Produced high-performing content and delivered detailed performance reports and dashboards. Managed budgets and collaborated with agencies. Explored new digital channels and growth initiatives using analytics and insights.
Digital Marketing Manager at INEVO SRL
January 1, 2019 - PresentDeveloped and implemented multi-channel digital marketing campaigns including SEO, SEM, PPC, affiliate, email, and social media. Coordinated internal teams and external partners. Optimized conversion funnels and improved UX across websites and landing pages. Implemented marketing automation with TheMarketer and ActiveCampaign, creating personalized campaigns from behavioral data. Produced high-performing content including emails, banners, landing pages, and ads for Meta and Google. Delivered performance analysis, covering ROI, CPA, ROAS and CTR with weekly and monthly dashboards. Managed marketing budgets by focusing on cost-cutting and efficiency. Collaborated with agencies and vendors for strategy execution and technology use. Led efforts to test new digital channels and growth initiatives by monitoring web analytics and social media insights to boost campaigns and retention, generating ideas and content strategies to drive traffic, leads, and sales.
Digital Marketing Manager at INEVO SRL
January 1, 2019 - PresentDeveloped and implemented multi-channel digital marketing campaigns including SEO, SEM, PPC, affiliate, email, and social media. Coordinated internal teams and external partners. Optimized conversion funnels and improved user experience across websites and landing pages. Implemented marketing automation strategies using TheMarketer and ActiveCampaign with personalized campaigns based on behavioral data. Produced high-performing content (emails, banners, landing pages, ads for Meta and Google). Delivered detailed performance analysis and reporting (ROI, CPA, ROAS, CTR) with weekly and monthly dashboards. Managed marketing budgets focusing on cost cutting and efficiency. Explored new digital channels and growth marketing initiatives, monitoring analytics and social media insights to enhance customer retention and sales.
Technical Support & IT Infrastructure Administration at WESTGATE ROMANIA
April 30, 2015 - July 10, 2025Monitored network equipment to identify and resolve technical issues. Configured and maintained routers, switches, and other networking hardware. Assembled and set up PCs including software and OS install. Provided on-site and remote technical support for hardware, software, and network problems. Efficiently handled and resolved technical incidents. Maintained documentation and prepared daily activity reports.
Technical Support & IT Infrastructure Administration at Westgate Romania
April 1, 2015 - July 10, 2025Monitored network equipment, installed and maintained routers, switches and PCs, provided on-site and remote technical support for hardware, software, and network issues. Handled technical requests and documented interventions with daily reports.
Technical Support & IT Infrastructure Administration at WESTGATE ROMANIA
April 1, 2015 - July 10, 2025Monitored network equipment to identify and resolve technical issues. Configured and maintained routers, switches, and networking hardware. Assembled PCs and installed operating systems, software and drivers. Provided on-site and remote technical support resolving hardware, software, and network problems efficiently. Handled technical requests and documented interventions with daily reporting.
Computer Operator at Stanleybet
April 30, 2014 - July 10, 2025Operated PC systems with betting software. Maintained customer relationships and ensured a positive client experience. Managed daily cash transactions and basic accounting documentation. Ensured agency cleanliness and organization. Provided clients with clear information on offers and game rules.
Computer Operator at Stanleybet
April 1, 2014 - July 10, 2025Operated PC systems with betting software, maintained customer relationships, managed cash transactions and basic accounting, provided client information and ensured agency maintenance.
Computer Operator at Stanleybet
April 1, 2014 - July 10, 2025Operated PC systems using dedicated betting software, maintained customer relationships ensuring positive client experience. Managed cash transactions and prepared basic accounting documents. Maintained clean and organized agency environment. Provided clients with clear offer information and game rules.
Education
Computer Science at Universitatea Hyperion
September 30, 2010 - June 29, 2014Computer Science at Universitatea Hyperion
September 30, 2010 - June 29, 2014HTML/CSS (Programator Web1) at Crystal Mind Academy
September 1, 2014 - March 1, 2015Computer Science at Universitatea Hyperion
September 30, 2010 - June 29, 2014Qualifications
AI for Business: Generation & Prediction
March 1, 2024 - April 30, 2024Python Fundamentals
July 7, 2022 - October 6, 2022Google Ads Fundamentals
May 31, 2019 - July 13, 2019Digital Marketing: Lead Generation & Sales Conversion
April 1, 2019 - June 30, 2019Fundamentals of Digital Marketing – Google Digital Garage
February 1, 2019 - May 31, 2019Fundamentals of SQL/MySQL Databases
January 1, 2016 - December 31, 2018HTML/CSS (Programator Web1)
September 1, 2014 - March 31, 2015AI for Business: Generation & Prediction
March 1, 2024 - April 1, 2024Python Fundamentals
July 7, 2022 - October 6, 2022Google Ads Fundamentals
May 31, 2019 - July 13, 2019Digital Marketing: Lead Generation & Sales Conversion
April 1, 2019 - June 1, 2019Fundamentals of Digital Marketing – Google Digital Garage
February 1, 2019 - May 1, 2019Fundamentals of SQL/MySQL Databases
January 1, 2016 - December 31, 2018AI for Business: Generation & Prediction
March 1, 2024 - April 1, 2024Python Fundamentals
July 7, 2022 - October 6, 2022Google Ads Fundamentals
May 31, 2019 - July 13, 2019Digital Marketing: Lead Generation & Sales Conversion
April 1, 2019 - June 1, 2019Fundamentals of Digital Marketing – Google Digital Garage
February 1, 2019 - May 1, 2019Fundamentals of SQL/MySQL Databases
January 1, 2016 - December 31, 2018HTML/CSS (Programator Web1)
September 1, 2014 - March 1, 2015Industry Experience
Manufacturing, Software & Internet, Professional Services, Media & Entertainment, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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