Letian (Ivan) Feng

Team Lead, Apprentice Program at Sports Media

Lead the department to create advertising campaigns for clients and manage over 300 social media accounts under the parent company, ensuring they stay updated. Developed content creation processes using tools such as OnlySocial, OpenAI, Perplexity, and Marblism to support efficient campaigns.

Social Media Marketing Intern at Ocean Elite Management Inc

Participated in shooting, editing, and posting brand social media content. Created festive and day-to-day promotional content and conducted competitive marketing research to help position the brand.

Marketing Strategist Intern at Angeles Del Sol, ADHC

Created video and text content for popular social media to showcase service quality. Supported online and offline promotion to expand influence and connected with local hospitals and health organizations to attract more elderly participants for experiences.

Marketing Summer Intern at Colgate Palmolive Inc.

Researched competitor information for original toothpaste products and produced detailed market trend reports. Participated in the design of several new toothpaste products.

Campus Ambassador at Light course

Promoted the organization's services to UIUC students via social media and offline presentations. Recorded introductory videos with teammates to address applicant concerns. Explored collaboration opportunities with school clubs and local businesses; attracted over 30 potential clients.

Copywriter at HD EDU

Produced high-quality creative posts to attract new potential clients and used storytelling to craft engaging narratives. Researched school organizations within the college for advertisement placement.