I am Ivana Permadani, a motivated professional transitioning with branding and sales background into Digital Marketing. I built three years of foundational experience as a Creative Content & Social Media Ambassador at Bank BRI, where I developed data-driven content strategies, grew followers by 150%, and maintained high engagement across channels. I value adaptability, analytical thinking, and curiosity about customer behavior to design effective marketing strategies. Through the RevoU Full-Stack Digital Marketing program, I strengthened my technical foundations in SMO, SEO, content marketing, and analytics, and applied these skills in project work. I am eager to contribute to impactful campaigns and help brands grow through meaningful online engagement.

Ivana Permadani

I am Ivana Permadani, a motivated professional transitioning with branding and sales background into Digital Marketing. I built three years of foundational experience as a Creative Content & Social Media Ambassador at Bank BRI, where I developed data-driven content strategies, grew followers by 150%, and maintained high engagement across channels. I value adaptability, analytical thinking, and curiosity about customer behavior to design effective marketing strategies. Through the RevoU Full-Stack Digital Marketing program, I strengthened my technical foundations in SMO, SEO, content marketing, and analytics, and applied these skills in project work. I am eager to contribute to impactful campaigns and help brands grow through meaningful online engagement.

Available to hire

I am Ivana Permadani, a motivated professional transitioning with branding and sales background into Digital Marketing. I built three years of foundational experience as a Creative Content & Social Media Ambassador at Bank BRI, where I developed data-driven content strategies, grew followers by 150%, and maintained high engagement across channels.

I value adaptability, analytical thinking, and curiosity about customer behavior to design effective marketing strategies. Through the RevoU Full-Stack Digital Marketing program, I strengthened my technical foundations in SMO, SEO, content marketing, and analytics, and applied these skills in project work. I am eager to contribute to impactful campaigns and help brands grow through meaningful online engagement.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Funding Officer at PT Bank Rakyat Indonesia (Persero) Tbk.
February 1, 2023 - February 1, 2023
Established and maintained corporate client relationships, achieving 20% growth in new corporate accounts within three months via referral programs, enhancing cash flow and client loyalty. Analyzed customer data to refine marketing strategies, contributing to a 200% increase in overall corporate deposits by tailoring solutions to client needs. Promoted funding facilities across sectors, driving a 25% rise in funding applications through targeted workshops and presentations. Facilitated adoption of banking products, enrolling 50 new merchants in bundled packages within three months to boost transaction volumes and long-term relationships.
Creative Content & Social Media Ambassador at PT Bank Rakyat Indonesia (Persero) Tbk.
March 1, 2023 - March 1, 2023
Partnered with Funding and Marketing teams to strengthen customer loyalty and product usage, contributing to 35% funding growth among mid-high retail clients. Managed BRI Pangkalan Bun's social media, achieving 150% follower growth (from 2k Instagram and 500+ Facebook followers) with consistent engagement above regional benchmarks. Created CSR, educational, and promotional campaigns that boosted brand trust and community involvement. Produced and managed over 500 original contents across channels, ensuring consistent brand messaging.
Project Manager, SEO Group Project - Beresihkang! at Beresihkang!
September 30, 2025 - September 30, 2025
Developed and executed a comprehensive SEO strategy to improve visibility, traffic, and authority in Bandung’s home service market, utilizing Ahrefs, Screaming Frog, and Google Search Console for performance analysis and optimization. Improved site structure, Core Web Vitals, and on-page elements, contributing to a +32% increase in organic visibility, +15% more clicks, and significant mobile and desktop PageSpeed improvements.
Project Manager, Digital Ads & Creative - Beresihkang! at Beresihkang!
August 31, 2025 - August 31, 2025
Managed multi-platform digital ad campaigns (Google Ads, Facebook & Instagram) to drive traffic, conversions, and brand awareness. Conducted A/B testing on bidding, creatives, copy, and audience targeting via Meta Ads Manager, increasing total leads by over 65% and reducing CPL by 40% through optimization. Achieved a high-performing ad with 7.68% CTR (220% above industry benchmark) and an optimized CPL of Rp 1,933.

Education

Full-Stack Digital Marketing at RevoU
June 1, 2025 - September 1, 2025
Bachelor Degree at Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
August 1, 2014 - July 1, 2018

Qualifications

Full Stack Digital Marketing Certification
September 1, 2025 - October 31, 2025

Industry Experience

Financial Services, Media & Entertainment, Professional Services