Ivania Botina

Freelance Graphic Designer at Orion Apparel LLC

Designed the complete visual concept for a high-performance cycling apparel collection; led visual direction, brand development, color palette, pattern creation, textures, and graphic applications; prepared production-ready vector files using sublimation; created artwork for garment templates and detailed tech packs; coordinated with the sewing team and pattern-making/production teams to ensure feasibility and execution; worked in Agile, delivering fast turnarounds and managing multiple client revisions; maintained consistent brand identity across products and channels.

Brand & Digital Content Strategist at Paula Andrea Gonzalez

Designed complete visual identity for Paula Guaya.ba brand, aligning aesthetics with her positioning as a life coach and music artist. Managed and optimized Facebook and Instagram ad campaigns, achieving a 30% increase in web traffic within three months. Implemented content marketing strategies focused on interactive formats, leading to a 25% boost in social media engagement. Coordinated launch of a music single across Spotify and Apple Music, expanding reach and visibility. Optimized digital profiles on YouTube and WhatsApp Business to enhance user experience and direct audience communication. Developed and executed integrated brand strategies that improved brand recognition by 15% across digital channels.

Freelance Graphic Designer at Orion Apparel LLC

Designed and developed a full collection of performance and urban apparel for February 2025 launch, including cycling jerseys, t-shirts, sweatshirts, and vests. Conceptualized functional and trend-aligned designs that bridged cycling performance with urban fashion aesthetics. Collaborated closely with production to ensure technical feasibility, correct sublimation and screen-printing techniques, and adherence to textile quality standards.

Graphic Designer at BioRacer

Led the graphic design process for sportswear garments from concept to production; developed vector artwork for high-performance apparel, optimized for sublimation, screen printing, and digital printing techniques; used Adobe Illustrator and Photoshop to create graphics aligned with brand identity guidelines.

Digital Marketing Specialist (Freelance) at Five Star Rider

Designed and managed responsive websites for homedawgs.com and five-starider.com, improving usability by integrating plugins and UX-focused visuals. Developed targeted email marketing campaigns via HubSpot and Constant Contact, improving segmentation and open/engagement rates. Created conversion-oriented advertising assets for Meta Ads (Facebook & Instagram). Executed community management strategies that drove organic growth and sustained higher engagement across social platforms.

Graphic Designer at Centro Médico Santuario

Created branded digital content for websites and social media; designed corporate documents and patient photography (before/after surgery) ensuring confidentiality; provided bilingual support for international patients including translation of communications.

Freelance Graphic Designer at Revital House

Redesigned and optimized corporate branding to strengthen market positioning. Produced digital marketing assets, video content, and social media campaigns. Created bilingual corporate communications for internal and external stakeholders.

Protocol & Hospitality Volunteer at World Athletics U20 Championships

Protocol & hospitality volunteer supporting event operations.

Logistics & Transportation Volunteer at XIII Central American and Caribbean Games

Logistics and transportation support for the games.

Brand and Digital Content Strategist at Paula Andrea Gonzalez/Coach

Designed, produced and executed graphic pieces and digital content, ensuring brand visual identity and quality standards. Created multi-channel campaigns with visual consistency across social media, websites, and streaming platforms. Increased digital interaction by 25% through visual content strategies and appealing design. Coordinated the launch of a musical single on Spotify and Apple Music, increasing visibility and reach. Optimized profiles on YouTube and WhatsApp Business to improve audience communication and user experience. Developed and implemented comprehensive brand strategies, strengthening brand recognition by 15%.

Web Designer and Developer at JW TELECOMS

Designed and developed the corporate WordPress website jwtelecoms.com, structuring information architecture and user experience to strengthen digital presence. Managed domain, hosting and technical environment configuration for publication, stability and performance. Implemented responsive design based on UX/UI principles and visual hierarchy, improving navigation and adaptability across devices. Optimized web content for clarity and conversion to enhance user experience and lead acquisition. Implemented strategic plugins for SEO, contact forms and security to boost organic visibility and site protection. Provided ongoing support and maintenance with updates and technical improvements per client requirements.

Graphic Designer at Bioracer Latin America

Led graphic design of sportswear from concept to production, applying agile methodologies to ensure efficiency and quality. Developed vector artwork for high-performance garments optimized for sublimation, screen printing and digital printing, producing final files with color management (CMYK/Pantone), bleeds and technical scales. Adapted designs to garment patterns and technical specifications, guaranteeing dimensional accuracy and correct placement on each garment panel. Implemented digital simulations of garment patterns and renders in Illustrator to preview location, proportion and behavior of the design before production, reducing errors and rework. Coordinated with textile design and production teams to validate color tests and print quality before mass production. Implemented version control and production file organization to facilitate traceability and operational efficiency. Used Adobe Illustrator and Photoshop to create graphics aligned with brand identity.

Graphic Designer at Five Star Rider

Designed and executed graphic materials for multi-channel campaigns (social media, web banners, and email marketing), contributing to a 30% increase in digital engagement and stronger brand recognition. Produced print-ready materials including corporate business cards (CMYK, bleeds, optimal resolution). Designed and optimized responsive websites (homedawgs.com and westarider.com), improving user experience and increasing average time on page by 22%. Executed email marketing campaigns via HubSpot and Constant Contact, improving open rates by 18% and click-through rates by 12%. Created conversion-focused advertising pieces for Meta Ads (Facebook and Instagram), contributing to a 25% increase in qualified lead generation. Implemented community management strategies that boosted organic community growth by 35%.

Graphic Designer at RevitalHouse

Led the creation and management of digital content for social media and the corporate website to strengthen brand presence and visual consistency. Designed strategic graphic pieces for Instagram, Facebook, and LinkedIn, applying principles of composition, visual hierarchy, and branding to drive engagement and positioning. Executed redesign and optimization of corporate branding to consolidate a strong visual identity. Produced and edited audiovisual content for digital campaigns and Instagram Reels to increase organic reach and brand visibility. Authored corporate documents in Spanish-English for internal and external communications, ensuring clarity and institutional alignment. Managed international administrative processes, including registration of foreigners with the Migration Colombia platform, ensuring regulatory compliance and operational efficiency.

Graphic Designer & Community Manager at Santuario Medical Center

Created, designed and edited digital content for social networks and websites aligned with marketing strategies and brand positioning. Designed printed and digital corporate materials (business cards, promotional materials, internal communications). Developed print-ready final artwork with correct composition, typography, and visual hierarchy to maintain institutional identity. Managed digital communities on Facebook, YouTube, Instagram, Twitter, RealSelf and LinkedIn to strengthen customer interaction and loyalty. Maintained and updated web content for corporate portals (www.santuario.com.co). Produced and edited photographic material (patients before and after surgery) with emphasis on confidentiality and quality. Provided bilingual (Spanish-English) customer service and translation support for international patients.

Volunteer / Attaché and English-Spanish Translator at World Athletics U20 Championships

Provided protocol and hospitality support for international delegations, ensuring compliance with institutional guidelines and a well-organized experience for athletes and staff. Performed duties as attaché and English-Spanish translator, facilitating communication between international teams and organizing committees. Coordinated schedules, transportation logistics and operational guidance for delegates, athletes and visitors.

Volunteer / English-Spanish Translator at Pan American Junior Games

Provided translation support and contributed to smooth communications between international teams and organizers.