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I work with founders, early-stage teams, and creative businesses to simplify the often complex task of figuring out who they are, what to say and how to say it so it connects and drives buy-in. I do this through consultations, brand strategy, brand design, copywriting, and content marketing — work I’ve done for over six years across industries and audiences. When I’m not doing this, I’m sharpening my illustration skills, making jokes about my career at medium.com/@iyebiyeolatokun, or reading a classic.…I work with founders, early-stage teams, and creative businesses to simplify the often complex task of figuring out who they are, what to say and how to say it so it connects and drives buy-in. I do this through consultations, brand strategy, brand design, copywriting, and content marketing — work I’ve done for over six years across industries and audiences. When I’m not doing this, I’m sharpening my illustration skills, making jokes about my career at medium.com/@iyebiyeolatokun, or reading a classic.

Iyebiye Olatokun

Brand Strategist, Copywriter, Content Strategist, +2

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I work with founders, early-stage teams, and creative businesses to simplify the often complex task of figuring out who they are, what to say and how to say it so it connects and drives buy-in. I do this through consultations, brand strategy, brand design, copywriting, and content marketing — work I’ve done for over six years across industries and audiences. When I’m not doing this, I’m sharpening my illustration skills, making jokes about my career at medium.com/@iyebiyeolatokun, or reading a classic.…I work with founders, early-stage teams, and creative businesses to simplify the often complex task of figuring out who they are, what to say and how to say it so it connects and drives buy-in. I do this through consultations, brand strategy, brand design, copywriting, and content marketing — work I’ve done for over six years across industries and audiences. When I’m not doing this, I’m sharpening my illustration skills, making jokes about my career at medium.com/@iyebiyeolatokun, or reading a classic.

Available to hire

I work with founders, early-stage teams, and creative businesses to simplify the often complex task of figuring out who they are, what to say and how to say it so it connects and drives buy-in.

I do this through consultations, brand strategy, brand design, copywriting, and content marketing — work I’ve done for over six years across industries and audiences.

When I’m not doing this, I’m sharpening my illustration skills, making jokes about my career at medium.com/@iyebiyeolatokun, or reading a classic.

Skills

Copywriting

Brand Identity

SEO

Experience Level

Copywriting

Expert

Brand Identity

Expert

SEO

Expert

Work Experience

Social Media Strategist (Part Time) at LeafTally

January 1, 2026 - Present

Managed social media strategy and content creation, producing educational finance content for Nigerian business owners. Wrote and SEO-optimized long-form blog articles on bookkeeping, cashflow, and inventory management to improve search visibility. Repurposed blog content into engaging social media posts while refining brand voice and positioning.

Brand Strategist + Communications Lead (Part Time) at Beyond Play KidzTown and Sensory Cove

December 1, 2024 - December 1, 2025

Spearheaded the brand launch for Beyond Play KidzTown and Sensory Cove from start to finish. Led a team of website, graphic, motion, and 2D designers to bring the brand vision to life. Oversee all branding efforts, ensuring consistency and impact. Wrote and refined website copy to align with the brand’s identity and messaging. Develop and implement the communications strategy for clear and effective brand positioning. Create and execute the social media strategy to drive engagement and visibility.

Brand and Marketing Copywriter (Freelance) at Fiverr

July 1, 2019 - Present

Developed high-converting brand messaging, website copy, and ad campaigns, improving client engagement and conversions. Implemented SEO-driven content strategies that boosted organic traffic and lead generation. Created compelling brand narratives and guidelines for agencies across design, tech, and marketing sectors.

Head of Communications and Growth (Part Time) at Sycamore Community Church

January 1, 2025 - March 1, 2025

Led the rebrand project for Sycamore Church, shaping its visual and narrative identity. Overseen a team of creative volunteers across video, design, and photography. Coordinated all creative projects from concept to execution.

Marketing Associate (Contract) at Kryptr

October 1, 2023 - November 1, 2024

Spearheaded a rebrand and content strategy that increased buy-in for the company’s flagship product by 120%.

Administrative Lead and Creative Content Writer (Full-time) at Toast Creative Studios

August 1, 2021 - February 1, 2022

Led creative content initiatives that drove a 25% increase in lead generation. Managed client communications and streamlined workflows, improving project efficiency. Conducted audience research to refine content strategy and increase engagement.