Creative digital marketing professional with 5 years of experience crafting engaging social and paid media campaigns across global markets. Known for blending strategic thinking with creative storytelling to spark audience connection, and drive measurable results. Experienced in developing multi-platform campaigns that balance bold ideas with data-driven execution. Currently expanding expertise in performance marketing and media buying across retail and native platforms, with a strong passion for consumer behavior, branding, and creating meaningful digital experiences.

Izidora Horvat

Creative digital marketing professional with 5 years of experience crafting engaging social and paid media campaigns across global markets. Known for blending strategic thinking with creative storytelling to spark audience connection, and drive measurable results. Experienced in developing multi-platform campaigns that balance bold ideas with data-driven execution. Currently expanding expertise in performance marketing and media buying across retail and native platforms, with a strong passion for consumer behavior, branding, and creating meaningful digital experiences.

Available to hire

Creative digital marketing professional with 5 years of experience crafting engaging social and paid media campaigns across global markets. Known for blending strategic thinking with creative storytelling to spark audience connection, and drive measurable results. Experienced in developing multi-platform campaigns that balance bold ideas with data-driven execution. Currently expanding expertise in performance marketing and media buying across retail and native platforms, with a strong passion for consumer behavior, branding, and creating meaningful digital experiences.

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Language

Croatian
Fluent
English
Advanced

Work Experience

Global Social Media Manager at LeLo, Intimina (LeLo Beauty, HEX)
January 1, 2020 - December 31, 2024
Led the global social media strategy across Instagram, Facebook, X, TikTok, and Pinterest, managing a combined audience of 250K+ followers. Planned and created media formats including reels, static posts, video effects and filters, audio materials, and gamified marketing campaigns. Created lead-generation campaigns using gamified platforms, increasing the CRM database by over 17K qualified leads. Monitored trends and competitors, delivering monthly performance reports to guide content and strategy. Collaborated cross-functionally with content, design, and performance teams to support product launches and brand moments.
Member at KSET student organization
January 1, 2022 - December 31, 2023
Active participant in student organization activities.
Member at KSET student organization
January 1, 2021 - December 31, 2022
Active participant in student organization activities.
Head of Performing Arts Section at KSET student organization
January 1, 2021 - December 31, 2022

Education

Master's Degree in Preschool Education at University of Zagreb, Faculty of Teacher Education
January 1, 2017 - December 31, 2019

Qualifications

Google Ads Certification
January 11, 2030 - February 6, 2026
UX/UI Design Certification (UX Academy, Eduka Centar)
January 11, 2030 - February 6, 2026

Industry Experience

Media & Entertainment, Professional Services, Education