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I’m Irfan Malik, a results-driven social media marketer focused on driving digital growth through strategic content and campaign execution. I craft cross-channel strategies that align with brand voice and business goals, and I enjoy building structured content calendars that keep campaigns on track and measurable. I’m passionate about personal branding, paid media campaigns, and performance analysis to strengthen online presence and audience engagement. I thrive in remote collaborations and love turning insights into actions that boost reach, engagement, and conversions for diverse clients.…I’m Irfan Malik, a results-driven social media marketer focused on driving digital growth through strategic content and campaign execution. I craft cross-channel strategies that align with brand voice and business goals, and I enjoy building structured content calendars that keep campaigns on track and measurable. I’m passionate about personal branding, paid media campaigns, and performance analysis to strengthen online presence and audience engagement. I thrive in remote collaborations and love turning insights into actions that boost reach, engagement, and conversions for diverse clients.

Irfan Malik

Brand Strategist, Community Manager, Social Media Freelancer, +6

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I’m Irfan Malik, a results-driven social media marketer focused on driving digital growth through strategic content and campaign execution. I craft cross-channel strategies that align with brand voice and business goals, and I enjoy building structured content calendars that keep campaigns on track and measurable. I’m passionate about personal branding, paid media campaigns, and performance analysis to strengthen online presence and audience engagement. I thrive in remote collaborations and love turning insights into actions that boost reach, engagement, and conversions for diverse clients.…I’m Irfan Malik, a results-driven social media marketer focused on driving digital growth through strategic content and campaign execution. I craft cross-channel strategies that align with brand voice and business goals, and I enjoy building structured content calendars that keep campaigns on track and measurable. I’m passionate about personal branding, paid media campaigns, and performance analysis to strengthen online presence and audience engagement. I thrive in remote collaborations and love turning insights into actions that boost reach, engagement, and conversions for diverse clients.

Available to hire

I’m Irfan Malik, a results-driven social media marketer focused on driving digital growth through strategic content and campaign execution. I craft cross-channel strategies that align with brand voice and business goals, and I enjoy building structured content calendars that keep campaigns on track and measurable.

I’m passionate about personal branding, paid media campaigns, and performance analysis to strengthen online presence and audience engagement. I thrive in remote collaborations and love turning insights into actions that boost reach, engagement, and conversions for diverse clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Social Media Executive at Xeven Solutions

September 1, 2023 - Present

Oversee content planning, scheduling, and publishing for multiple brand accounts; develop comprehensive monthly editorial calendars aligned with campaign objectives.

Social Media Manager at HyperPerformics

July 1, 2025 - Present

Implement social media strategies aimed at enhancing reach, engagement, and conversions; track KPIs including engagement rate, impressions, and campaign performance metrics.

Social Media Marketing Manager at Meer Group

October 1, 2025 - Present

Direct brand social media campaigns, content execution, and strategies for improving engagement; assess performance data and institute optimization approaches to boost ROI.

Social Media Marketing Manager at Meer Group Dubai

October 1, 2025 - March 1, 2026

Led the social media branding and digital presence for Hope to Skills, an education platform providing free learning opportunities in Pakistan. Directed brand social media campaigns, overseeing content execution and strategy to improve engagement and overall performance. Managed and optimized Meta Ads campaigns to support lead generation and audience growth objectives.