Available to hire
Data-driven marketer with 5+ years’ experience turning complex technical products into clear, compelling stories that drive growth across fintech, travel tech, media, and logistics. I craft full-funnel campaigns and multi-channel content that resonate with audiences and accelerate revenue. I’m highly collaborative, working across product, design, and sales to deliver measurable results.
I thrive in fast-paced environments, redesigning channel strategies, onboarding, and activation flows to boost engagement and conversions. I love turning data into actionable insights and building scalable marketing programs that fuel growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Hybrid Marketing Manager at Topship
July 1, 2025 - January 1, 2025Led full-funnel Shop & Ship Black Friday campaign across organic, paid, and video, generating 133 completed shipments in one month. Redesigned channel strategies, onboarding and activation flows, boosting opens by 63% and conversions by 3% within two months. Drove 600+ new merchant signups in 3 months through targeted acquisition campaigns and optimized lifecycle journeys.
On-site Content Marketing Strategist at Waka Now
November 1, 2023 - March 1, 2025Analyzed market trends and consumer behavior in an AI-driven project and wrote conversion-focused copy for the 'Flights Are Cheap' campaign, generating £53k in revenue within 24 hours. Simplified complex travel offerings into persuasive messaging, leading to 500+ bookings. Built multi-channel, personalized content and supported onboarding for 500+ community members in the first month. Executed organic and paid campaigns across a broad audience, achieving 87+ countries and 7,000 website visits.
Social Media / Growth Manager at Nestcoin
June 1, 2022 - November 1, 2022A/B tested ad copy across Twitter, Instagram, and LinkedIn, increasing ROI by 10%. Revamped social strategy, driving 60% growth in community engagement and 25% MoM social growth. Prepared growth strategy for Onboard (Nestcoin), onboarding 500+ community members in the first month. Reached 87+ countries and generated 7,000 website visits.
Social Media Manager at Patronize
July 1, 2021 - June 1, 2022Patronize enables businesses to accept payments into a mobile money wallet. Developed social media strategy increasing online presence by 5% month-on-month and onboarding 1600+ users across Instagram, Twitter, and LinkedIn. Redesigned onboarding UX copy, increasing conversions by 15%. Delivered cohesive multi-channel messaging contributing to revenue growth.
Live Event Marketing Lead at Founders Connect
July 1, 2023 - May 1, 2024Developed marketing initiatives, resulting in sold-out events, attracting over 500 attendees in 2023’s first event, and in 2024 these efforts yielded a 110% increase in sales and over 1,200 attendees.
Marketing Manager at Topship
July 1, 2025 - January 1, 2025Drove 600+ new merchant sign-ups in 3 months through targeted acquisition campaigns and optimized lifecycle journeys. Led a full-funnel Shop & Ship Black Friday campaign across organic, paid, and video, generating 133 completed shipments in one month. Redesigned channel strategies, onboarding, and reactivation flows, boosting ops by 63% and conversions by 3% within two months.
On-site Content Marketing Strategist at Wakanow
November 1, 2023 - March 1, 2025Analysed market trends and consumer behaviour in an AI-driven project and wrote conversion-focused copy for the Flights Are Cheap campaign, generating £53k in revenue within 24 hours. Simplified complex travel offerings into persuasive messaging, leading to 500 bookings and £635k+ in booking value through targeted web banners. Built segmented email campaigns with tailored copy, sustaining 40% open rates and 12% CTR. Delivered cohesive multi-channel messaging contributing to 30% revenue growth.
Web3 Remote Social Media / Growth Manager at Nestcoin
June 1, 2022 - November 1, 2022A/B tested ad copy across Twitter, Instagram, and LinkedIn, increasing ROI by 10%. Revamped social strategy, driving 60% growth in community engagement and 25% MoM social growth. Prepared growth strategy for Onboard (Nestcoin), onboarding 500+ community members in first month. Executed organic campaigns reaching 87+ countries and generating 7,000 website visits.
Education
Social Media Strategy for Small Business at Alison
September 1, 2018 - February 16, 2026B.S.C. Computer Science at University of Benin, Edo State
January 11, 2030 - December 1, 2019The Strategy of Content Marketing at Coursera
March 1, 2022 - February 16, 2026Course at Alison
September 1, 2018 - February 16, 2026Course at Coursera - The Strategy of Content Marketing
March 1, 2022 - February 16, 2026Qualifications
Industry Experience
Media & Entertainment, Financial Services, Travel & Hospitality, Transportation & Logistics, Software & Internet, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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