Data-driven marketer with 5+ years’ experience turning complex technical products into clear, compelling stories that drive growth across fintech, travel tech, media, and logistics. I craft full-funnel campaigns and multi-channel content that resonate with audiences and accelerate revenue. I’m highly collaborative, working across product, design, and sales to deliver measurable results. I thrive in fast-paced environments, redesigning channel strategies, onboarding, and activation flows to boost engagement and conversions. I love turning data into actionable insights and building scalable marketing programs that fuel growth.

Elizabeth Izzie Ekong

Data-driven marketer with 5+ years’ experience turning complex technical products into clear, compelling stories that drive growth across fintech, travel tech, media, and logistics. I craft full-funnel campaigns and multi-channel content that resonate with audiences and accelerate revenue. I’m highly collaborative, working across product, design, and sales to deliver measurable results. I thrive in fast-paced environments, redesigning channel strategies, onboarding, and activation flows to boost engagement and conversions. I love turning data into actionable insights and building scalable marketing programs that fuel growth.

Available to hire

Data-driven marketer with 5+ years’ experience turning complex technical products into clear, compelling stories that drive growth across fintech, travel tech, media, and logistics. I craft full-funnel campaigns and multi-channel content that resonate with audiences and accelerate revenue. I’m highly collaborative, working across product, design, and sales to deliver measurable results.

I thrive in fast-paced environments, redesigning channel strategies, onboarding, and activation flows to boost engagement and conversions. I love turning data into actionable insights and building scalable marketing programs that fuel growth.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Hybrid Marketing Manager at Topship
July 1, 2025 - January 1, 2025
Led full-funnel Shop & Ship Black Friday campaign across organic, paid, and video, generating 133 completed shipments in one month. Redesigned channel strategies, onboarding and activation flows, boosting opens by 63% and conversions by 3% within two months. Drove 600+ new merchant signups in 3 months through targeted acquisition campaigns and optimized lifecycle journeys.
On-site Content Marketing Strategist at Waka Now
November 1, 2023 - March 1, 2025
Analyzed market trends and consumer behavior in an AI-driven project and wrote conversion-focused copy for the 'Flights Are Cheap' campaign, generating £53k in revenue within 24 hours. Simplified complex travel offerings into persuasive messaging, leading to 500+ bookings. Built multi-channel, personalized content and supported onboarding for 500+ community members in the first month. Executed organic and paid campaigns across a broad audience, achieving 87+ countries and 7,000 website visits.
Social Media / Growth Manager at Nestcoin
June 1, 2022 - November 1, 2022
A/B tested ad copy across Twitter, Instagram, and LinkedIn, increasing ROI by 10%. Revamped social strategy, driving 60% growth in community engagement and 25% MoM social growth. Prepared growth strategy for Onboard (Nestcoin), onboarding 500+ community members in the first month. Reached 87+ countries and generated 7,000 website visits.
Social Media Manager at Patronize
July 1, 2021 - June 1, 2022
Patronize enables businesses to accept payments into a mobile money wallet. Developed social media strategy increasing online presence by 5% month-on-month and onboarding 1600+ users across Instagram, Twitter, and LinkedIn. Redesigned onboarding UX copy, increasing conversions by 15%. Delivered cohesive multi-channel messaging contributing to revenue growth.
Live Event Marketing Lead at Founders Connect
July 1, 2023 - May 1, 2024
Developed marketing initiatives, resulting in sold-out events, attracting over 500 attendees in 2023’s first event, and in 2024 these efforts yielded a 110% increase in sales and over 1,200 attendees.
Marketing Manager at Topship
July 1, 2025 - January 1, 2025
Drove 600+ new merchant sign-ups in 3 months through targeted acquisition campaigns and optimized lifecycle journeys. Led a full-funnel Shop & Ship Black Friday campaign across organic, paid, and video, generating 133 completed shipments in one month. Redesigned channel strategies, onboarding, and reactivation flows, boosting ops by 63% and conversions by 3% within two months.
On-site Content Marketing Strategist at Wakanow
November 1, 2023 - March 1, 2025
Analysed market trends and consumer behaviour in an AI-driven project and wrote conversion-focused copy for the Flights Are Cheap campaign, generating £53k in revenue within 24 hours. Simplified complex travel offerings into persuasive messaging, leading to 500 bookings and £635k+ in booking value through targeted web banners. Built segmented email campaigns with tailored copy, sustaining 40% open rates and 12% CTR. Delivered cohesive multi-channel messaging contributing to 30% revenue growth.
Web3 Remote Social Media / Growth Manager at Nestcoin
June 1, 2022 - November 1, 2022
A/B tested ad copy across Twitter, Instagram, and LinkedIn, increasing ROI by 10%. Revamped social strategy, driving 60% growth in community engagement and 25% MoM social growth. Prepared growth strategy for Onboard (Nestcoin), onboarding 500+ community members in first month. Executed organic campaigns reaching 87+ countries and generating 7,000 website visits.

Education

Social Media Strategy for Small Business at Alison
September 1, 2018 - February 16, 2026
B.S.C. Computer Science at University of Benin, Edo State
January 11, 2030 - December 1, 2019
The Strategy of Content Marketing at Coursera
March 1, 2022 - February 16, 2026
Course at Alison
September 1, 2018 - February 16, 2026
Course at Coursera - The Strategy of Content Marketing
March 1, 2022 - February 16, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Financial Services, Travel & Hospitality, Transportation & Logistics, Software & Internet, Professional Services