I’m Joëlle Batens, a freelance designer based in Antwerp, Belgium, with over 15 years of experience in logo design, visual identities, fashion, design, and food. My work focuses on type design and creative direction, where I develop strong visual identities and brand systems in close collaboration with clients, companies, artists, and partners. I combine strategic thinking with a refined visual sensibility, translating ideas into impactful results across both digital and physical media. Over the past decade, I’ve also worked closely with Nightingale as a freelance art director on a wide range of branding and design projects. My practice goes beyond graphic design, spanning art direction, illustration, and spatial design. I work across campaigns, packaging, apparel graphics, print materials, and installations for retail windows and interior concepts. Across my work, my practice is guided by clarity, aesthetics, and emotional nuance.

Joëlle Batens

I’m Joëlle Batens, a freelance designer based in Antwerp, Belgium, with over 15 years of experience in logo design, visual identities, fashion, design, and food. My work focuses on type design and creative direction, where I develop strong visual identities and brand systems in close collaboration with clients, companies, artists, and partners. I combine strategic thinking with a refined visual sensibility, translating ideas into impactful results across both digital and physical media. Over the past decade, I’ve also worked closely with Nightingale as a freelance art director on a wide range of branding and design projects. My practice goes beyond graphic design, spanning art direction, illustration, and spatial design. I work across campaigns, packaging, apparel graphics, print materials, and installations for retail windows and interior concepts. Across my work, my practice is guided by clarity, aesthetics, and emotional nuance.

Available to hire

I’m Joëlle Batens, a freelance designer based in Antwerp, Belgium, with over 15 years of experience in logo design, visual identities, fashion, design, and food.

My work focuses on type design and creative direction, where I develop strong visual identities and brand systems in close collaboration with clients, companies, artists, and partners.

I combine strategic thinking with a refined visual sensibility, translating ideas into impactful results across both digital and physical media. Over the past decade, I’ve also worked closely with Nightingale as a freelance art director on a wide range of branding and design projects.

My practice goes beyond graphic design, spanning art direction, illustration, and spatial design. I work across campaigns, packaging, apparel graphics, print materials, and installations for retail windows and interior concepts. Across my work, my practice is guided by clarity, aesthetics, and emotional nuance.

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Language

Dutch
Fluent
English
Advanced
Spanish; Castilian
Intermediate
French
Intermediate

Work Experience

Independent Freelance Creative Designer at Joëlle Batens
January 1, 2009 - Present
Independent freelance graphic and creative designer providing branding, identity, print, packaging, campaign design, and artwork services to a diverse client base across fashion, culture, and lifestyle sectors.
Freelance Creative Designer and Art Director at Nightingale
January 1, 2014 - January 1, 2025
Freelance creative designer and art director responsible for design direction, branding, and campaigns for fashion, lifestyle, beauty, and interior brands; collaborated with international clients and agencies.
Graphic Design & Print Design (Permanent) at Maison Anna Heylen
January 1, 2008 - January 1, 2009
Graphic design, print design, concept development, and video editing for clothing lines, lookbooks, and marketing materials.
Freelance Creative Designer at we are OVAL
January 1, 2025 - January 1, 2026
Freelance creative designer on various projects for creative agency
Graphic Design & Print Design at Maison Anna Heylen
January 1, 2008 - January 1, 2009
Permanent Graphic Design & Print Design role focusing on graphic design, creative concept development, and video editing; produced lookbooks and clothing prints.

Education

Coaching and training program concerning making a product market ready at C Mine and Design Platform Limburg
January 11, 2030 - April 27, 2026
Business Management at Syntra, Antwerp
September 1, 2010 - January 1, 2011
Master: Graphic and Illustrative design at Sint-Lukas, Karel De Grote Hogeschool, Antwerp
January 1, 2007 - January 1, 2008
Bachelor: Graphic and Illustrative design at Sint-Lukas, Karel De Grote Hogeschool, Antwerp
January 1, 2004 - January 1, 2007
Erasmus: Art & visual design at Escola Massana, Barcelona
September 1, 2008 - December 1, 2009
Spanish course at Antwerp
August 1, 2008 - October 1, 2008
Art academy - Project Studio at Mask, Kontich
January 1, 1997 - January 1, 2004
Fashion at Sint-Jozef, Kontich
January 1, 1998 - January 1, 2004
FFI: Flanders Fashion Institute internship at Flanders Fashion Institute (FFI)
January 1, 2008 - December 31, 2008
Kid Vanilla: Fashion designer internship at Kid Vanilla
January 1, 2010 - December 31, 2010
Bachelor at Sint-lukas, Karel De Grote Hogeschool, Antwerp
January 1, 2004 - January 1, 2007
Master at Sint-lukas, Karel De Grote Hogeschool, Antwerp
January 1, 2007 - January 1, 2008
Erasmus at Escola Massana, Barcelona
September 1, 2008 - December 1, 2009
Business Management at Syntra, Antwerp
September 1, 2010 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Retail, Software & Internet, Consumer Goods, Other