Available to hire
I’m James Kellogg, a Marketing Program Manager with global experience driving strategic transformation for emerging technologies and consumer brands. I partner with cross-functional teams across sales, marketing, IT and creative services to define go-to-market strategies, build KPI frameworks, and deliver high-impact programs that boost customer experience and measurable business results. I thrive in agile environments and translate business goals into actionable campaigns, working with leading firms and diverse stakeholders to align messaging and drive ROI.
I’m passionate about data-driven decisions, KPI transparency, and building AI-enabled content workflows to streamline marketing and social media operations across platforms like Instagram, TikTok, LinkedIn, YouTube, and X. My approach blends agile practices with creative storytelling to move brands forward while optimizing editorial calendars, content repositories, and multi-channel campaigns for sustainable growth.
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Intermediate
Work Experience
Strategic Transformation Advisor – Emerging Technologies (Freelance/Fractional) at GlobalSource Advisors
January 1, 2019 - PresentProvided strategic transformation guidance for emerging technologies across EMEA & Americas. Applied Agile/Scrum to translate business requirements into actionable user stories, led global workshops, and defined KPI frameworks for B2B/B2B2C/B2C programs. Directed cross-functional initiatives spanning sales, IT, and creative services, with ROI and utilization metrics driving backlog prioritization and performance transparency. Pilot programs improved customer experience metrics, including a 20% faster response time and a 40% boost in brand perception.
Director – Marketing & Creative Development (GlobalFlix, A Brand Unit) - Freelance at GlobalSource Advisors
July 1, 2025 - September 5, 2025Led marketing and creative development for GlobalFlix, delivering integrated campaigns and aligned messaging across channels. Built KPI frameworks, dashboards, and editorial processes to streamline campaign execution. Collaborated with marketing, product, and sales to drive revenue growth and ensure consistent brand storytelling.
Integrated Marketing Director (GlobalFlix) – Freelance/Fractional at GlobalSource Advisors
December 31, 2020 - September 5, 2025Directed end-to-end integrated marketing programs for GlobalFlix, coordinating cross-functional teams across sales, IT, and creative services. Defined product marketing strategies, ROI metrics, and managed editorial calendars to optimize campaign performance.
Head of Strategic Data & Program Management (Sky Media GmbH Digital Products & Operations) at Sky Media GmbH
December 31, 2018 - September 5, 2025Spearheaded customer journey optimization using feedback, analytics, and industry trends to boost satisfaction and retention. Led cross-functional program management for GTM strategies, business architecture, and process redesign across order-to-cash, fulfillment, billing, and service operations, reducing churn while delivering substantial revenue and cost savings. Conducted 25+ cross-department workshops; implemented solution integrations and automation to reduce manual work by ~60%.
Head of Governance & Advisory (Marketing & Commercial Cooperations) at Sky
August 31, 2017 - September 5, 2025Managed stakeholder engagement across go-to-market functions, translating executive vision into actionable strategies and aligning KPIs to business objectives. Led cross-functional workstreams for new targeted advertising product initiatives, and supported prototype development and persona-based training for executives.
Head of Governance & Advisory (Corporate Audit) at Sky
October 31, 2016 - September 5, 2025Led governance and advisory activities within Corporate Audit, driving improvements through cross-functional collaboration, workshop facilitation, and controls optimization.
Head of IT Audit & Advisory (Corporate Audit) at Sky
December 31, 2012 - September 5, 2025Directed IT audit and advisory services, conducting risk assessments and delivering governance enhancements to optimize technology-driven operations.
Strategic Transformation Advisor – Emerging Technologies at GlobalSource Advisors
January 1, 2019 - PresentRemote - EMEA & Americas; Freelance/Fractional engagement. Led agile marketing initiatives, defined go-to-market (GTM) strategies, and translated business requirements into actionable user stories. Built KPI dashboards and improved customer experience metrics (pilot programs: response time +20%, brand perception +40%). Coordinated cross-functional programs across sales, IT, and creative services to drive product innovation and ROI transparency.
Director – Marketing & Creative Development at GlobalFlix, A Brand Unit
July 1, 2025 - September 5, 2025Freelance role overseeing marketing and creative development for GlobalFlix. Directed integrated marketing campaigns, established KPI frameworks, and aligned messaging across B2B/B2C channels. Collaborated across GTM functions to optimize assets, editorial calendars, and partner initiatives; progressed foundations for AI-driven content workflows and editorial operations.
Integrated Marketing Director at GlobalFlix
December 31, 2020 - September 5, 2025Freelance/Fractional role delivering integrated marketing initiatives for PwC client portfolio and Technology, Media, MediaTech companies. Defined GTM analyses, persona-based training for executives, and KPI dashboards; prioritized backlogs and ensured ROI transparency across cross-functional teams.
Head of Strategic Data & Program Management at Sky Media GmbH (Sky/NBCUniversal)
December 31, 2018 - September 5, 2025Led data strategy, program management, and analytics for digital products and operations. Conducted 25+ cross-department workshops; implemented governance, GTM strategies, and business/process redesigns to optimize order-to-cash, fulfillment, billing, and service operations. Achieved reductions in churn and substantial revenue/cost savings; established KPI dashboards and ROI reporting for major initiatives.
Head of Governance & Advisory (Marketing & Commercial Cooperations) at Sky Media GmbH (Sky/NBCUniversal)
August 31, 2017 - September 5, 2025Led governance and advisory functions for marketing and commercial cooperations; translated executive vision into actionable GTM programs; managed stakeholder engagement and KPI alignment across go-to-market functions; supported cross-functional workstreams for new targeted advertising products with transparency via dashboards and ROI reports.
Head of Governance & Advisory (Corporate Audit) at Sky Media GmbH (Sky/NBCUniversal)
October 31, 2016 - September 5, 2025Oversaw governance and advisory activities within Corporate Audit; collaborated with IT, marketing, and operations to optimize processes and controls; contributed to risk assessment and remediation programs across the organization.
Head of IT Audit & Advisory (Corporate Audit) at Sky Media GmbH (Sky/NBCUniversal)
December 31, 2012 - September 5, 2025Led IT audit and advisory initiatives within Corporate Audit; conducted risk-based assessments, process redesigns, and cross-functional workshops to improve IT governance, security, and operational efficiency.
Strategic Transformation Advisor – Emerging Technologies – Freelance/Fractional at GlobalSource Advisors
January 1, 2019 - PresentLead strategic transformation initiatives for EMEA & Americas; applied Agile/Scrum to deliver high-impact initiatives; facilitated global workshops; translated business requirements into actionable user stories; defined and executed GTM strategies for B2B/B2B2C/B2C brands and products; collaborated across go-to-market functions to establish KPI frameworks and align messaging across channels; led cross-functional programs across sales, marketing, IT and creative services; directed integrated marketing initiatives with strategic partners; employed A/B testing and performance analytics to guide marketing decisions; enhanced KPI dashboards and reporting; developed future-state architectures for PwC clients including AI-enhanced platforms and strategic workflows; currently building AI-driven content workflows for digital marketing and social media operations across platforms; streamlined editorial calendars and content repositories to improve campaign execution.
Director – Marketing & Creative Development at GlobalFlix, A Brand Unit
July 1, 2025 - September 5, 2025Directed marketing and creative development for GlobalFlix; led integrated marketing campaigns; aligned distribution, sales enablement, and creative assets; established KPI frameworks and ensured consistent messaging across channels.
Integrated Marketing Director at GlobalFlix
December 31, 2020 - September 5, 2025Led integrated marketing initiatives; defined GTM and messaging across channels; collaborated with cross-functional teams to optimize ROI, performance dashboards, and content strategy.
Head of Strategic Data & Program Management at Sky (NBC Universal) – Sky Media GmbH Digital Products & Operations
December 31, 2018 - September 5, 2025Spearheaded customer journey optimization using feedback, analytics, and industry trends; program management to drive GTM strategies, business architecture solutions, and process redesigns across order-to-cash, fulfillment, billing, and service operations; reduced customer churn and achieved significant engagement and efficiency gains; led 25+ cross-department workshops; automation reduced manual work by ~60%.
Head of Governance & Advisory (Marketing & Commercial Cooperations) at Sky (NBC Universal)
August 31, 2017 - September 5, 2025Managed stakeholder engagement across go-to-market functions; translated executive vision into actionable strategies and KPIs; led cross-functional workstreams for new advanced targeted advertising products; supported development of prototype and persona-based training for executives.
Head of Governance & Advisory (Corporate Audit) at Sky (NBC Universal) – Corporate Audit
October 31, 2016 - September 5, 2025Governance & advisory leadership within Corporate Audit; coordinated cross-functional workshops; solution integrations and process redesigns to optimize operations.
Head of IT Audit & Advisory at Sky (NBC Universal) – Corporate Audit
December 31, 2012 - September 5, 2025Led IT audit & advisory activities; orchestrated cross-functional efforts to advance risk assessment and operational improvements.
Education
Qualifications
Industry Experience
Media & Entertainment, Professional Services, Telecommunications, Software & Internet, Other
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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