Data-driven CRO manager with 3+ years optimizing product discovery → PDP → cart → checkout through structured experimentation, behavioral analysis, and cross-functional delivery. Owns CRO end-to-end: audits, prioritization, A/B + MVT execution, measurement, and documentation. Focused on revenue growth without increasing ad budgets

Data-driven CRO manager with 3+ years optimizing product discovery → PDP → cart → checkout through structured experimentation, behavioral analysis, and cross-functional delivery. Owns CRO end-to-end: audits, prioritization, A/B + MVT execution, measurement, and documentation. Focused on revenue growth without increasing ad budgets

Available to hire

Data-driven CRO manager with 3+ years optimizing product discovery → PDP → cart → checkout through structured experimentation, behavioral analysis, and cross-functional delivery. Owns CRO end-to-end: audits, prioritization, A/B + MVT execution, measurement, and documentation. Focused on revenue growth without increasing ad budgets

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Russian
Fluent
Hebrew (modern)
Fluent
Chinese
Beginner

Work Experience

Analytics & CRO Manager (Agency) at Jellyfish LTD
November 1, 2024 - December 31, 2025
Owned end-to-end CRO strategy for e-commerce and performance-driven B2B clients across gaming, finance, SaaS and health (web & app platforms). Led continuous experimentation programs, running A/B and multivariate tests across landing pages, PDPs and checkout flows. Delivered +15% purchase rate uplift (statistical significance 95%). Built quarterly CRO roadmaps and test prioritization using ICE, PIE and CXL frameworks, aligning initiatives with revenue impact and funnel maturity. Improved high-intent flow completion through UX improvements and friction reduction tests, delivering +10-25% uplift in primary conversion metrics. Worked on CRO programs for Shopify, WooCommerce and Magento stores, collaborating with dev and design teams on theme and checkout changes to improve AOV and LTV by 3-10%.
Analytics & Optimization Executive at Jellyfish LTD
October 1, 2022 - November 1, 2024
Conducted full-scale CRO audits using the LIFT model, competitor research, and qualitative and quantitative data analysis. Presented findings to stakeholders to inform future decisions. Identified conversion blockers across the user journey and formulated data-backed hypotheses to resolve pain points through structured A/B testing. Used behavioral tools such as Hotjar and FullStory to map user intent, translating scroll depth, range clicks and heatmaps into actionable UI improvements. Aligned with UX and development teams to optimize user journeys, leveraging information hierarchy, trust-building, and anchoring techniques to minimize friction and maximize motivation.

Education

BA (Hons), International Relations & Asian Studies at Hebrew University
January 1, 2019 - January 1, 2022

Qualifications

Google Analytics 4 Certification
January 11, 2030 - January 17, 2026
Google Tag Manager Certification
January 11, 2030 - January 17, 2026
Conversion Rate Optimization Certification
January 11, 2030 - January 17, 2026
Privacy for Agencies and Partners Certification
January 11, 2030 - January 17, 2026
AppsFlyer Essentials Certification
January 11, 2030 - January 17, 2026
A/B Tasty & Optimizer Training
January 11, 2030 - January 17, 2026

Industry Experience

Software & Internet, Media & Entertainment, Financial Services, Healthcare, Retail

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more