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I am a Senior Social Media Specialist based in Birmingham, Alabama. I manage daily social media operations for 30+ brands across Instagram, Facebook, TikTok, Reddit, and X, publishing 450+ posts weekly while maintaining a consistent brand voice and campaign alignment. I love turning data into action, growing communities, and creating platform-native content that drives engagement. I hold an MS in Sports and Hospitality Management and a BA in Broadcast Journalism from the University of Alabama, and I specialize in content creation, community management, and data-driven strategy using tools like CapCut, Canva, and Adobe Creative Suite.…I am a Senior Social Media Specialist based in Birmingham, Alabama. I manage daily social media operations for 30+ brands across Instagram, Facebook, TikTok, Reddit, and X, publishing 450+ posts weekly while maintaining a consistent brand voice and campaign alignment. I love turning data into action, growing communities, and creating platform-native content that drives engagement. I hold an MS in Sports and Hospitality Management and a BA in Broadcast Journalism from the University of Alabama, and I specialize in content creation, community management, and data-driven strategy using tools like CapCut, Canva, and Adobe Creative Suite.

Jhala Clark

Social Media Manager, Content Creator, Digital Marketer, +2

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I am a Senior Social Media Specialist based in Birmingham, Alabama. I manage daily social media operations for 30+ brands across Instagram, Facebook, TikTok, Reddit, and X, publishing 450+ posts weekly while maintaining a consistent brand voice and campaign alignment. I love turning data into action, growing communities, and creating platform-native content that drives engagement. I hold an MS in Sports and Hospitality Management and a BA in Broadcast Journalism from the University of Alabama, and I specialize in content creation, community management, and data-driven strategy using tools like CapCut, Canva, and Adobe Creative Suite.…I am a Senior Social Media Specialist based in Birmingham, Alabama. I manage daily social media operations for 30+ brands across Instagram, Facebook, TikTok, Reddit, and X, publishing 450+ posts weekly while maintaining a consistent brand voice and campaign alignment. I love turning data into action, growing communities, and creating platform-native content that drives engagement. I hold an MS in Sports and Hospitality Management and a BA in Broadcast Journalism from the University of Alabama, and I specialize in content creation, community management, and data-driven strategy using tools like CapCut, Canva, and Adobe Creative Suite.

Available to hire

I am a Senior Social Media Specialist based in Birmingham, Alabama. I manage daily social media operations for 30+ brands across Instagram, Facebook, TikTok, Reddit, and X, publishing 450+ posts weekly while maintaining a consistent brand voice and campaign alignment. I love turning data into action, growing communities, and creating platform-native content that drives engagement.

I hold an MS in Sports and Hospitality Management and a BA in Broadcast Journalism from the University of Alabama, and I specialize in content creation, community management, and data-driven strategy using tools like CapCut, Canva, and Adobe Creative Suite.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Social Media Specialist

November 1, 2022 - Present

Manage daily social media operations for 30+ brands across Instagram, Facebook, TikTok, Reddit, and X; publish 450+ posts weekly; maintain consistent brand voice and campaign alignment; actively monitor and engage with community conversations; track and analyze activity to identify opportunities for advocacy and trend participation; film and edit short-form content using CapCut, Canva, and Adobe tools to produce platform-native videos increasing engagement by 25%; monitor audience interactions in real time, reducing negative sentiment by 50%; source and curate user-generated content to amplify authentic customer voices; streamline publishing workflows and reduce turnaround time by 30% through process optimization and tool implementation.

Social Media Strategist at Eventive Sports

June 1, 2021 - November 1, 2022

Executed social content strategies for sports events, publishing real-time updates and sponsor activations; coordinated cross-functional communications to ensure brand-aligned messaging during high-visibility campaigns.

Social Media Strategist at Knight Eady Sports Management Firm

January 1, 2021 - May 1, 2021

Managed publishing and audience engagement for sports clients across multiple platforms; tracked engagement metrics and optimized posting cadence to support audience growth.