I am a creative director specializing in advertising, branded films, and multicultural content. I lead digital campaigns, shape brand stories, and work hands-on with teams across APAC, SEA, MEA, and Australia. I’m passionate about building innovative formats, leading creative teams, and delivering work that creates cultural impact across audiences and industries.

I am a creative director specializing in advertising, branded films, and multicultural content. I lead digital campaigns, shape brand stories, and work hands-on with teams across APAC, SEA, MEA, and Australia. I’m passionate about building innovative formats, leading creative teams, and delivering work that creates cultural impact across audiences and industries.

Available to hire

I am a creative director specializing in advertising, branded films, and multicultural content. I lead digital campaigns, shape brand stories, and work hands-on with teams across APAC, SEA, MEA, and Australia. I’m passionate about building innovative formats, leading creative teams, and delivering work that creates cultural impact across audiences and industries.

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Language

English
Fluent

Work Experience

Creative Consultant at Self-employed
November 1, 2024 - Present
Provided creative consulting for multicultural audiences, developing brand content, short-form video, and event coverage; produced content for AIM’s network; created and distributed branded content for AIM Talent Awards; covered events and podcasts featuring entrepreneurs and leaders; designed brand guidelines and managed digital rollouts; introduced AI-assisted content workflows.
Creative Director at AIM (Australian International Multicultural Association)
November 1, 2024 - Present
Led creative direction for AIM initiatives; produced community-driven videos, podcasts, and event content; created branded content for AIM Talent Awards; covered events featuring entrepreneurs and professionals; designed brand guidelines and introduced AI-assisted content workflows.
Founder & Creative Director at The Magical Port
January 1, 2019 - January 1, 2024
Founded and led a boutique content studio specializing in branded films, digital campaigns, and documentaries; produced integrated campaigns for Hyundai, 7-Eleven, IKEA, Oppo, Forbes, and Discovery+; conceptualized and led 'Emission Impossible' (Hyundai x Discovery+), earning a Guinness World Record for the first EV ascent to Everest Base Camp; partnered with BBC and Discovery to create global travel and lifestyle content; introduced AI-assisted creative pipelines to scale production and speed up creative velocity across markets.
Creative & Content Lead – Broadcast & Brand at Broadcast & Brand (India, US, Singapore, Canada, Malaysia)
January 1, 2000 - January 1, 2019
Relaunched and rebranded major networks including Disney, Star India, Zee, Astro Malaysia, and Sony Entertainment; produced high-profile events such as IIFA Awards, Femina Miss India, music festivals, and international cricket tournaments including the 2003 World Cup; directed brand storytelling and live content across multiple markets.

Education

Bachelor of Science at Vinayaka Missions Research & Foundation
April 10, 2014 - June 5, 2017

Qualifications

D&AD, Effies, Spikes Asia, The One show, Clio awards, One Asia, Apollo awards, PromaxBDA, Guinness world records, London International awards
January 1, 2015 - January 1, 2025

Industry Experience

Media & Entertainment, Professional Services