I am a versatile industry professional who thrives at the intersection of art and commerce, blending luxury brand experience with a hybrid designer/merchant skillset to create innovative, commercially viable apparel…
I am a versatile industry professional who thrives at the intersection of art and commerce, blending luxury brand experience with a hybrid designer/merchant skillset to create innovative, commercially viable apparel that drives growth.
As an independent designer and creative consultant, I partner with brands to turn trend analysis and brand identity into compelling seasonal narratives—from concept and fabric selection to final garment. I excel at translating data into design decisions, delivering end-to-end product lifecycles, and elevating visual storytelling through thoughtful styling and merchandising.
Designing for redacted] Canadian menswear suiting and smart casuals brand for the fall 2025 collection. The following is a small sample of the work I completed in design research, consumer research, creative apparel design, technical design, tech pack development, fittings and tailoring sessions, and assistance with sourcing and overseeing production. resume videoeditor
Designing for [redacted] Canadian menswear suiting and smart casuals brand for the fall 2025 collection. The following is a small sample of the work I completed in design research, consumer research, creative apparel design, technical design, tech pack development, fittings and tailoring sessions, and assistance with sourcing and overseeing production.
Created market-driven apparel graphics and developed corresponding technical designs and tech packs for production, utilizing PLM systems for cost analysis. Supported key commercial goals through competitive analysis, project workflow management, and maintenance of technical design updates to optimize production strategy. Collaborated on flagship garment designs, expanding the brand's offerings into the accessories category and ensuring high-quality production-ready samples.
Independent designer collaborating with diverse brands to deliver innovative apparel collections, custom graphics, and end-to-end creative solutions from concept to completion. Led creative direction, translated trend analysis and brand identity into compelling seasonal narratives, oversaw fabric selection and garment development, created technical sketches and CADs, and managed PLM-driven cost analysis and production readiness. Chaired fit symposiums to ensure garment quality and alignment with brand vision.
Co-developed and executed a localized buying strategy for the Toronto flagship, curating specialized inventory that drove a 31% sales increase over previous years. Drove RTW design for men and women and defined manufacturing strategies, guided end-to-end seasonal design and development, conducted competitive analysis, and presented design solutions tied to consumer data. Served as principal stylist for high-profile media collaborations and private clients. Led visual merchandising initiatives and authored a company-wide merchandising guide.
Specializing in Human-Centered Design (HCD)
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