Jaqueline Hernandez Vidales

Responsibilities included social media optimization, YouTube SEO optimization, calendar creation, content creation with copywriting, and posting & scheduling content to enhance social media presence and engagement.

Designed and documented end-to-end SOPs for short-form video, long-form YouTube, and carousel production; standardized multi-stakeholder approval workflows, QA checklists, and publishing protocols for a content operation delivering 80–90 pieces monthly across 4–6 creator clients. Managed strategy and full-cycle distribution across YouTube, Instagram, Facebook, and TikTok for 4–6 creator clients, tailoring platform-specific SEO copy, hooks, formatting, and cadence. Drove organic channel growth for a personal finance YouTube creator from under 100 views to 35,000+ monthly views and 1,000+ subscribers in under 18 months through SEO optimization and structured cadence. Maintained a daily publishing rhythm (7 short-form videos/week, 2 long-form, 2 carousels), with platform-specific captions and YouTube SEO copy. Developed a data-driven short-form strategy via audit and A/B testing to improve trust content and conversion-oriented shorts. Coordinated remote production team (video editor

• Built and maintained the complete marketing and content system for a running lifestyle e-commerce brand — covering social media strategy, graphic design, content creation, email marketing, and Shopify management over 3+ years. • Created and managed the content calendar across social platforms, aligning publishing cadence with product launches, seasonal campaigns, and brand activations. • Designed visual and written content end-to-end — from creative brief to final asset — including branding materials, product graphics, social posts, and promotional campaign materials for digital and print. • Managed email marketing campaigns through Mailchimp: list segmentation, campaign design, copywriting, and performance-aligned scheduling integrated with the commercial calendar. • Administered Shopify storefront including inventory management, product listing design, and e-commerce content updates. • Leading brand identity development and content curation for the brand's mobile app launches — providing UX feedback, ensuring brand consistency across product touchpoints, and coordinating pre-launch content strategy as part of a cross-functional product team; currently expanding into a Product Manager Jr capacity.