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I am a Content Operations & Social Media Strategy specialist who builds scalable systems that drive measurable organic growth across multi-platform creator ecosystems. I have 4+ years of experience designing SOPs, directing remote production teams, and executing high-volume content operations. I am bilingual (Spanish/English) with a Marketing degree from ITESM and Graphic Design studies from UNAM. I lead end-to-end content strategy and distribution across YouTube, Instagram, Facebook, and TikTok, tailoring platform-specific SEO, hooks, and cadence. I thrive coordinating cross-functional teams using Monday.com, Slack, and Google Drive, and I continuously optimize performance through data-driven testing, QA processes, and scalable publishing workflows.…I am a Content Operations & Social Media Strategy specialist who builds scalable systems that drive measurable organic growth across multi-platform creator ecosystems. I have 4+ years of experience designing SOPs, directing remote production teams, and executing high-volume content operations. I am bilingual (Spanish/English) with a Marketing degree from ITESM and Graphic Design studies from UNAM. I lead end-to-end content strategy and distribution across YouTube, Instagram, Facebook, and TikTok, tailoring platform-specific SEO, hooks, and cadence. I thrive coordinating cross-functional teams using Monday.com, Slack, and Google Drive, and I continuously optimize performance through data-driven testing, QA processes, and scalable publishing workflows.

Jaqueline Hernandez Vidales

Graphic Designer, Creative Director, Social Media Manager, +7

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I am a Content Operations & Social Media Strategy specialist who builds scalable systems that drive measurable organic growth across multi-platform creator ecosystems. I have 4+ years of experience designing SOPs, directing remote production teams, and executing high-volume content operations. I am bilingual (Spanish/English) with a Marketing degree from ITESM and Graphic Design studies from UNAM. I lead end-to-end content strategy and distribution across YouTube, Instagram, Facebook, and TikTok, tailoring platform-specific SEO, hooks, and cadence. I thrive coordinating cross-functional teams using Monday.com, Slack, and Google Drive, and I continuously optimize performance through data-driven testing, QA processes, and scalable publishing workflows.…I am a Content Operations & Social Media Strategy specialist who builds scalable systems that drive measurable organic growth across multi-platform creator ecosystems. I have 4+ years of experience designing SOPs, directing remote production teams, and executing high-volume content operations. I am bilingual (Spanish/English) with a Marketing degree from ITESM and Graphic Design studies from UNAM. I lead end-to-end content strategy and distribution across YouTube, Instagram, Facebook, and TikTok, tailoring platform-specific SEO, hooks, and cadence. I thrive coordinating cross-functional teams using Monday.com, Slack, and Google Drive, and I continuously optimize performance through data-driven testing, QA processes, and scalable publishing workflows.

Available to hire

I am a Content Operations & Social Media Strategy specialist who builds scalable systems that drive measurable organic growth across multi-platform creator ecosystems. I have 4+ years of experience designing SOPs, directing remote production teams, and executing high-volume content operations. I am bilingual (Spanish/English) with a Marketing degree from ITESM and Graphic Design studies from UNAM.

I lead end-to-end content strategy and distribution across YouTube, Instagram, Facebook, and TikTok, tailoring platform-specific SEO, hooks, and cadence. I thrive coordinating cross-functional teams using Monday.com, Slack, and Google Drive, and I continuously optimize performance through data-driven testing, QA processes, and scalable publishing workflows.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Fluent

Work Experience

Social Media Manager at High Converting Content

July 1, 2024 - June 21, 2024

Responsibilities included social media optimization, YouTube SEO optimization, calendar creation, content creation with copywriting, and posting & scheduling content to enhance social media presence and engagement.

Marketing & Design Specialist at RunAdic

October 19, 2022 - May 20, 2024

• Built and maintained the complete marketing and content system for a running lifestyle e-commerce brand — covering social media strategy, graphic design, content creation, email marketing, and Shopify management over 3+ years. • Created and managed the content calendar across social platforms, aligning publishing cadence with product launches, seasonal campaigns, and brand activations. • Designed visual and written content end-to-end — from creative brief to final asset — including branding materials, product graphics, social posts, and promotional campaign materials for digital and print. • Managed email marketing campaigns through Mailchimp: list segmentation, campaign design, copywriting, and performance-aligned scheduling integrated with the commercial calendar. • Administered Shopify storefront including inventory management, product listing design, and e-commerce content updates. • Leading brand identity development and content curation for the brand's mobile app launches — providing UX feedback, ensuring brand consistency across product touchpoints, and coordinating pre-launch content strategy as part of a cross-functional product team; currently expanding into a Product Manager Jr capacity.

Dallas & Los Angeles Showroom Administrator at Jean de Merry & Studio Fenice

June 1, 2021 - September 30, 2022

Managed purchase orders including creation and supervision of the shipping process. Acted as liaison between showrooms and represented designers, including textile purchasing. Also involved in negotiation with advertising partners, supervision of delivery and publication calendars, event marketing planning and execution, staff supervision, supplier coordination, and follow-up.

Marketing Specialist at Jean de Merry & Studio Fenice

December 1, 2021 - September 30, 2022

Negotiated general coverage and budgets with advertising partners. Served as main connection with represented designers. Tracked and supervised delivery and publication calendars, event coverage, and managed event marketing including planning, execution, staff supervision, and supplier selection and follow-up.

Content Operations & Social Media Manager at High Converting Content (Mike Sherrard Co.)

May 1, 2024 - Present

Designed and documented end-to-end SOPs for short-form video, long-form YouTube, and carousel production; standardized multi-stakeholder approval workflows, QA checklists, and publishing protocols for a content operation delivering 80–90 pieces monthly across 4–6 creator clients. Managed strategy and full-cycle distribution across YouTube, Instagram, Facebook, and TikTok for 4–6 creator clients, tailoring platform-specific SEO copy, hooks, formatting, and cadence. Drove organic channel growth for a personal finance YouTube creator from under 100 views to 35,000+ monthly views and 1,000+ subscribers in under 18 months through SEO optimization and structured cadence. Maintained a daily publishing rhythm (7 short-form videos/week, 2 long-form, 2 carousels), with platform-specific captions and YouTube SEO copy. Developed a data-driven short-form strategy via audit and A/B testing to improve trust content and conversion-oriented shorts. Coordinated remote production team (video editor

Marketing Specialist at RunAdic

October 1, 2022 - Present

Built and maintained the complete marketing and content system for a running lifestyle e-commerce brand over 3+ years, covering social media strategy, graphic design, content creation, email marketing, and Shopify management. Created and managed the content calendar, aligning with product launches and campaigns. Designed end-to-end visual and written content including branding, social posts, and promotional materials. Managed email campaigns via Mailchimp, including list segmentation, copywriting, and performance-driven scheduling. Administered Shopify storefront with inventory and product updates, and contributed to brand identity development for app pre-launch content strategy as part of a cross-functional team.

Marketing & Communications Specialist at Jean de Merry & Studio Fenice

June 1, 2021 - September 1, 2022

Primary liaison between luxury design showrooms and international media partners (e.g., AD Mexico, Ark Journal, Open House Magazine Spain); managed negotiations, coverage agreements, and ad budgets. Supervised publication calendars across multiple markets, ensuring deadlines and brand standards. Planned and executed end-to-end event marketing, including concept development, supplier selection, staffing, and on-site coordination for major luxury design events.

Product Assistant at GrowPro

March 1, 2020 - March 1, 2021

Supported the product team of a study-abroad platform with brand identity assets, visual communications materials, and design deliverables to ensure a consistent marketing presence across digital channels.

Disney International Internship Program at Walt Disney World

April 30, 2019 - July 31, 2019

Selected for Disney's competitive international program; managed POS environments, visual merchandising, and premium guest experiences aligned with Disney brand standards.