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Hi, I’m Jennifer Friede Anderson, a Digital Content Director and Marketing Specialist based in Indiana. I’ve spent 8+ years leading multimedia campaigns, managing websites and social media, and producing engaging digital content. I excel at developing strategies that surpass audience growth goals, driving engagement, and delivering high-quality storytelling. I’m proficient in SEO, AP Style, analytics, and content management systems, with a proven ability to oversee editorial workflows, curate trending content, and produce video, live coverage, and streaming content.…Hi, I’m Jennifer Friede Anderson, a Digital Content Director and Marketing Specialist based in Indiana. I’ve spent 8+ years leading multimedia campaigns, managing websites and social media, and producing engaging digital content. I excel at developing strategies that surpass audience growth goals, driving engagement, and delivering high-quality storytelling. I’m proficient in SEO, AP Style, analytics, and content management systems, with a proven ability to oversee editorial workflows, curate trending content, and produce video, live coverage, and streaming content.

Jennifer Friede Anderson

Creative Director, Content Producer, Video Editor, +2

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Hi, I’m Jennifer Friede Anderson, a Digital Content Director and Marketing Specialist based in Indiana. I’ve spent 8+ years leading multimedia campaigns, managing websites and social media, and producing engaging digital content. I excel at developing strategies that surpass audience growth goals, driving engagement, and delivering high-quality storytelling. I’m proficient in SEO, AP Style, analytics, and content management systems, with a proven ability to oversee editorial workflows, curate trending content, and produce video, live coverage, and streaming content.…Hi, I’m Jennifer Friede Anderson, a Digital Content Director and Marketing Specialist based in Indiana. I’ve spent 8+ years leading multimedia campaigns, managing websites and social media, and producing engaging digital content. I excel at developing strategies that surpass audience growth goals, driving engagement, and delivering high-quality storytelling. I’m proficient in SEO, AP Style, analytics, and content management systems, with a proven ability to oversee editorial workflows, curate trending content, and produce video, live coverage, and streaming content.

Available to hire

Hi, I’m Jennifer Friede Anderson, a Digital Content Director and Marketing Specialist based in Indiana. I’ve spent 8+ years leading multimedia campaigns, managing websites and social media, and producing engaging digital content.

I excel at developing strategies that surpass audience growth goals, driving engagement, and delivering high-quality storytelling. I’m proficient in SEO, AP Style, analytics, and content management systems, with a proven ability to oversee editorial workflows, curate trending content, and produce video, live coverage, and streaming content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Creative Director at 4th Street Media

June 1, 2006 - Present

Built and managed websites, apps, and social media accounts for small businesses, nonprofits, and community organizations. Produced digital campaigns, streaming content, and multi-platform media, balancing brand voice with trending digital strategies. Developed and edited copy ensuring AP Style alignment and accuracy across platforms. Curated and aggregated relevant industry content to maintain fresh, engaging, timely updates. Supported client marketing goals through analytics-driven decisions to grow audiences and meet engagement KPIs. Oversaw editorial decisions, content layout, and distribution across digital platforms.

Communication Specialist at Indiana School for the Deaf

June 1, 2025 - September 23, 2025

Managed school’s website, social media accounts, and digital content to promote academics, athletics, and community events. Directed live coverage, video production, and real-time content for athletic games and events, driving strong engagement and visibility. Planned and executed content calendars aligned with school schedules and trending community topics. Monitored analytics to evaluate performance, optimize content strategy, and surpass growth and engagement goals. Curated stories and created compelling copy, headlines, and visuals to increase reach and audience loyalty. Ensured accuracy, accessibility, and SEO best practices across digital platforms. Produced promotional videos, streaming coverage, and live digital campaigns tailored to the school community. Partnered with leadership to set priorities for digital storytelling, ensuring timely and accurate communication during fast-breaking updates.

IA Deaf Academy Director at Indiana Association of the Deaf

June 1, 2022 - September 23, 2025

Directed statewide digital outreach and education initiatives, managing newsletters, campaigns, and online content. Increased program participation and visibility through targeted messaging and strategic content.

Creative Director at 14th Street Media

June 1, 2006 - Present

Built and managed websites, apps, and social media accounts for small businesses, non-profits, and community organizations. Produced digital campaigns, streaming content, and multi-platform media, balancing brand voice with trending digital strategies. Developed and edited copy in AP Style across platforms. Curated relevant industry content to maintain fresh updates. Supported client marketing goals through analytics-driven decisions, helping grow audiences and meet engagement KPIs. Oversaw editorial decision-making, content layout, and distribution across digital platforms.

Communication Specialist at Indiana School for the Deaf

June 1, 2025 - September 23, 2025

Managed the school’s website, social media accounts, and digital content to promote academics, athletics, and community events. Directed live coverage, video production, and real-time content for games and events, driving strong engagement and visibility. Planned and executed content calendars aligned with school schedules and trending community topics. Monitored analytics to evaluate performance, optimize content strategy, and surpass growth and engagement goals. Curated stories and created compelling copy, headlines, and visuals to increase reach and audience loyalty. Ensured accuracy, accessibility, and SEO best practices across digital platforms. Produced promotional videos, streaming coverage, and live digital campaigns tailored to the school community. Partnered with leadership to set priorities for digital storytelling, ensuring timely and accurate communication during fast-breaking updates.

Director at Indiana Association of the Deaf

June 1, 2022 - September 23, 2025

Directed state-wide digital outreach and education initiatives for the Indiana Association of the Deaf.