Hi, I'm Jonathan Johnson, a creative executive with over 20 years of experience in building brand ecosystems, immersive experiences, and AI-integrated storytelling platforms. I've had the privilege of working with Fortune 500 companies, cultural brands, and institutions, helping them transform complex narratives into scalable and engaging systems. I love leading high-performance creative teams and shaping omni-channel strategies that drive real results. Whether it's through founding Media Essentials or directing creative strategy at Lord Abbett, I specialize in creating modular content systems and leveraging AI to reduce timelines and boost productivity. My passion lies in turning ideas into immersive experiences that connect brands and audiences in meaningful ways.…

Jonathan Johnson

PRO

Hi, I'm Jonathan Johnson, a creative executive with over 20 years of experience in building brand ecosystems, immersive experiences, and AI-integrated storytelling platforms. I've had the privilege of working with Fortune 500 companies, cultural brands, and institutions, helping them transform complex narratives into scalable and engaging systems. I love leading high-performance creative teams and shaping omni-channel strategies that drive real results. Whether it's through founding Media Essentials or directing creative strategy at Lord Abbett, I specialize in creating modular content systems and leveraging AI to reduce timelines and boost productivity. My passion lies in turning ideas into immersive experiences that connect brands and audiences in meaningful ways.…

Available to hire

Hi, I’m Jonathan Johnson, a creative executive with over 20 years of experience in building brand ecosystems, immersive experiences, and AI-integrated storytelling platforms. I’ve had the privilege of working with Fortune 500 companies, cultural brands, and institutions, helping them transform complex narratives into scalable and engaging systems.

I love leading high-performance creative teams and shaping omni-channel strategies that drive real results. Whether it’s through founding Media Essentials or directing creative strategy at Lord Abbett, I specialize in creating modular content systems and leveraging AI to reduce timelines and boost productivity. My passion lies in turning ideas into immersive experiences that connect brands and audiences in meaningful ways.

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Language

English
Fluent

Work Experience

Creative Founder at Media Essentials
March 1, 2002 - June 10, 2025

Education

Bachelor’s Degree at SUNY Empire State College
January 1, 2002 - December 31, 2006

Qualifications

Adobe ACE
January 11, 2030 - June 10, 2025
BrightSign
January 11, 2030 - June 10, 2025
Notion Workflow Architect
January 11, 2030 - June 10, 2025

Industry Experience

Financial Services, Media & Entertainment, Professional Services, Software & Internet, Education
    paper Strata Fitness
    As Fractional Creative Director at Strata (Fitness Tech), I co-led a 6-week creative sprint that reversed negative subscriber trends and delivered: • +23% net-new subscriber growth • –3.2pt churn reduction • 3.1x blended ROAS • +40% email click-to-open rate I built a performance-focused content system based on user behavior insights (e.g., VO₂ MAX delta storytelling vs. generic motivation), enabling 48-hour creative turnaround cycles. The system integrated design, copy, animation, and analytics into a centralized Monday.com workflow—removing bottlenecks, improving retention, and increasing content velocity across social, email, and product channels. This initiative became the content architecture for their 2025 Series B planning framework.…
    paper Cinematic Legacy Film – 95th Anniversary Installation
    Developed and directed a cinematic legacy film for a 95-year-old investment firm, reimagining a traditional tribute as an immersive heritage installation. Installed in the firm’s internal library, the piece combined original 3D environments, typographic evolution, archival materials, and motion design to tell a story of legacy through cinematic memory architecture. Learn more: https://www.twine.net/signin View the Case Study: https://www.twine.net/signin Skills: Creative Direction, Motion Design, 3D Environments, Archival Storytelling, Typography, Cinematic Editing, Experiential Design, Historical Narratives, Installation Media, Visual Identity MotionDesign, 3DDesign, LegacyFilm, CreativeDirection, VisualStorytelling, CinematicDesign, ExperientialDesign, Typography, HistoricalDesign, InstallationArt…
    uniE621 The Exchange Café – Brand & Experience Design
    Led creative direction for a wellness-focused café located within a corporate headquarters. Developed the name, brand identity, and visual language—including menus, signage, packaging, and environmental integration. Crafted a sensory-aligned experience blending hospitality warmth with brand clarity—using color, typography, and material choices to promote calm, focus, and connection. Learn more: https://www.twine.net/signin https://www.twine.net/signin Skills: Brand Identity, Naming, Graphic Design, Packaging Design, Environmental Branding, Hospitality Design, Typography, Color Theory, Adobe Illustrator, Sensory Branding, Experiential Design BrandIdentity, GraphicDesign, PackagingDesign, HospitalityDesign, Typography, LogoDesign, EnvironmentalBranding, WellnessDesign, Illustrator, CreativeDirection branding graphicdesigner logo designer…
    uniE608 Amazon Kindle Paperwhite- – European Launch Campaign
    Produced localized video content for Kindle Paperwhite product launches across key European markets (UK, DE, FR, IT, ES). Created high-fidelity 2D and 3D motion graphics, managed timing and transitions, and adapted animations for multiple languages. Ensured cultural nuance and brand consistency across all regional versions while meeting Amazon’s global visual standards. Learn more: https://www.twine.net/signin https://www.twine.net/signin Skills: Motion Graphics, 2D/3D Animation, Localization, Brand Guidelines, Adobe After Effects, Multilingual Video Production, Creative Adaptation, Video Editing, Amazon Brand System…
    uniE608 Interactive Workplace Experience – Corporate HQ
    Interactive Digital Signage Ecosystem – 30 Hudson HQ Spearheaded the design and launch of a scalable, touch-enabled signage system across 11 interactive displays at a global HQ. Replaced static signs with a dynamic platform (built in Intuiface) that aligns with architectural aesthetics, brand standards, and user flow. Enabled Corporate Communications to self-publish real-time content—no IT support needed—while capturing usage analytics via engagement heatmaps. Learn more: https://www.twine.net/signin https://www.twine.net/signin Skills: UX/UI Design, Intuiface, Interactive Media, Experiential Design, Digital Signage, Brand Strategy, Touchscreen Interfaces, Data Visualization, No-Code Platforms MotionDesign, 2DAnimation, 3DAnimation, VideoEditing, GraphicDesign, CreativeDirection, DigitalDesign, UXUI, BrandDesign, Typography…
    uniE608 Create to Convert – Meta Campaigns (NFL, Zillow, Etsy)
    Produced high-impact short-form video campaigns for Meta’s Create to Convert initiative in partnership with NFL, Zillow, and Etsy. Owned full post-production pipeline: editing, motion graphics, sound, and platform-specific optimization for Facebook and Instagram. Delivered performance-driven creative in 24–48 hour windows, aligning brand messaging with fast-turn, conversion-focused formats. Learn more: https://www.twine.net/signin View the Case Study: https://www.twine.net/signin https://www.twine.net/signin Skills: Video Editing, Motion Graphics, Short-Form Content, Social Video, Facebook Ads, Instagram Reels, Performance Marketing, Creative Optimization, Adobe After Effects, Meta Creative Shop VideoEditing, MotionDesign, MetaCreativeShop, CreateToConvert, FacebookAds, InstagramContent, PerformanceCreative, SocialMediaVideo, ShortFormVideo, CreativeStrategy advert…
    uniE608 Amazon Fire HD
    Produced localized video content for Amazon’s Fire HD product launches across European markets. Created 2D and 3D motion graphics, handled animation and timing, and managed language-specific adaptations. Delivered high-clarity visuals under strict brand guidelines, ensuring cultural nuance and visual consistency. Learn more: https://www.twine.net/signin https://www.twine.net/signin Skills: Motion Graphics, 2D/3D Animation, Localization, Brand Guidelines, Adobe After Effects, Multilingual Video Production, Creative Adaptation, Video Editing, Amazon Brand System video advert explainervideo videoeditor…