Jonathan Johnson

As Fractional Creative Director at Strata (Fitness Tech), I co-led a 6-week creative sprint that reversed negative subscriber trends and delivered: • +23% net-new subscriber growth • –3.2pt churn reduction • 3.1x blended ROAS • +40% email click-to-open rate I built a performance-focused content system based on user behavior insights (e.g., VO₂ MAX delta storytelling vs. generic motivation), enabling 48-hour creative turnaround cycles. The system integrated design, copy, animation, and analytics into a centralized Monday.com workflow—removing bottlenecks, improving retention, and increasing content velocity across social, email, and product channels. This initiative became the content architecture for their 2025 Series B planning framework.

• 2D Animator
• Creative Director
• Social Media Manager

Developed and directed a cinematic legacy film for a 95-year-old investment firm, reimagining a traditional tribute as an immersive heritage installation. Installed in the firm’s internal library, the piece combined original 3D environments, typographic evolution, archival materials, and motion design to tell a story of legacy through cinematic memory architecture. Learn more: https://www.twine.net/signin View the Case Study: https://www.twine.net/signin Skills: Creative Direction, Motion Design, 3D Environments, Archival Storytelling, Typography, Cinematic Editing, Experiential Design, Historical Narratives, Installation Media, Visual Identity MotionDesign, 3DDesign, LegacyFilm, CreativeDirection, VisualStorytelling, CinematicDesign, ExperientialDesign, Typography, HistoricalDesign, InstallationArt

• 3D Animator
• 3D Visualizer
• Cinematographer
• +2

Led creative direction for a wellness-focused café located within a corporate headquarters. Developed the name, brand identity, and visual language—including menus, signage, packaging, and environmental integration. Crafted a sensory-aligned experience blending hospitality warmth with brand clarity—using color, typography, and material choices to promote calm, focus, and connection. Learn more: https://www.twine.net/signin https://www.twine.net/signin Skills: Brand Identity, Naming, Graphic Design, Packaging Design, Environmental Branding, Hospitality Design, Typography, Color Theory, Adobe Illustrator, Sensory Branding, Experiential Design BrandIdentity, GraphicDesign, PackagingDesign, HospitalityDesign, Typography, LogoDesign, EnvironmentalBranding, WellnessDesign, Illustrator, CreativeDirection branding graphicdesigner logo designer

• Concept Artist
• Concept Visualizer
• Creative Director
• +2